March 18, 2014
Televised on CBS Sports Network
World’s Foremost Desert Racing organization will present its first Southern California event
in Imperial Valley, April 24-27, as El Centro area provides tremendous community support;
SCORE International celebrating its 41st season;
Imperial Valley Mall in El Centro hosting several race activities
RENO, Nevada—Following nearly two years of extensive planning with assistance from numerous individuals, multiple businesses and several government agencies from across the entire valley, Round 2 of the five-race 2014 SCORE World Desert Championship will be the inaugural SCORE Imperial Valley 250 to be held April 24-27 just west of El Centro, Calif. and approximately 100 miles east of San Diego.
Presented by the City of El Centro, SCORE’s first race in this portion of Southern California and first SCORE race in California since a 1998 race in Barstow will be held near Plaster City primarily on 41,000 dedicated acres in an off-highway vehicle use area under the jurisdiction of the El Centro field office of the Bureau of Land Management. The area for the race is also located immediately west of the Naval Air Facility El Centro and is approximately 17 miles west of El Centro off of Interstate 8 (I-8).
ON CBS SPORTS SPECTACULAR
The race will be televised on a delayed basis in the USA and Canada as a one-hour special on the CBS Sports Network with the telecast presented by BFGoodrich Tires. The show, being produced by SoCal’s acclaimed BCII TV, will air twice on the CBS Sports Spectacular show with the initial airing at 9 p.m. ET on Sunday, June 15, 2014. Following the CBS Sports Network telecasts, the SCORE Imperial Valley 250 show will air worldwide in nearly 200 countries through international distribution.
“Without the amazing assistance from the City of El Centro, the area business community as well as the dedicated SCORE Imperial Valley 250 race committee of nearly 70 community leaders, SCORE would not be holding this event, simple as that,” commented Roger Norman, CEO/President of SCORE International which is headquartered in Reno, Nev. “In this sport, there are few major desert races held in OHV areas primarily because of safety concerns.”
“El Centro and the SCORE Race Committee with invaluable assistance from the Imperial Valley sheriff and police departments have collectively developed an event plan that is compatible with the directives of the BLM. We know that the economic impact of the SCORE Imperial Valley 250 for the area will compare favorably with the most successful events in the history of the area. The goal of SCORE, the City of El Centro and Imperial County is to make this one of the top desert races held annually in the United States.”
“We want to especially recognize the dream and vision of former SCORE Trophy Truck racer and Terrible’s Cup champion Marty Coyne (El Centro businessman) and the passion and determination of Jeff Sturdevant, chairman of the SCORE Race Committee. Marty has also provided the event the use of his land in the heart of the race course for our start/finish line area, infield section of nearly eight miles, main pits, primary spectator area and vendor village.”
The SCORE World Desert Championship series features 35 Pro and 6 Sportsman classes for cars, trucks, motorcycles and ATVs with the best desert racers in the world competing in elapsed-times races with staggered starts. Nearly 200 entries from 20 U.S. States and five countries are expected for this race. The classes will be split into two groups for the SCORE Imperial Valley 250.
The Motorcycle, ATV and a few of the slower car/truck classes will start at 6 a.m. on Saturday, April 26 with the featured SCORE Trophy Truck, unlimited Class 1 and other remaining car and truck classes starting at 1:30 p.m.
While the fastest vehicles are expected to complete the course in just under four hours, the time limit for each vehicle to become an official will be either six or seven hours. Many of the limited classes will be required to run two laps while the fastest classes will all be required to cover three laps.
Run as a three-lap race over a rugged desert race course of approximately 82 miles in length, the colorful course will include a purpose-built eight-mile section off Wheeler Road with specially-built jumps, turns and a table top area in a one square mile area of private land in the center of the race course. This infield area will include the start/finish line, the main pits, the SCORE Operations compound, the primary spectator area with SCOREvision as well as the Monster Energy VIP winner’s circle. There will also be a number of food, beverage and merchandise vendors located in this main spectator area.
While the race course will be closed to spectators because of safety requirements for this massive desert race, a second designated spectator area will be located parallel to a five-mile section of the race course along the south side Evan Hewes Highway (County Hwy S-80). The BLM has advised SCORE that this section on the south side of Evan Hewes Highway will be open for camping during the race.
This second spectator area will also be adjacent to the secondary pits for the race. Along with the start/finish line area off of Wheeler Road, these are the only two spectator areas and both with be overseen as will the rest of the race course by the BLM and local and county police agencies to help insure the safety of everyone involved.
As a prelude to the inaugural event, a live drawing will be held for starting positions, by class, on Tuesday, April 8, at 7 p.m. PT. It will be streamed live through the SCORE Dirt LiveHD internet show on the SCORE website. For SCORE Trophy Truck and Class 1, the two classes that will have qualifying to determine starting positions, the drawing will identify the qualifying order for each entry.
Not open to the public, activities for what is expected to be one of the largest spectator events in Imperial Valley history will begin with two, one-lap, controlled-speed reconnaissance runs for official entries in the event, one on Wednesday afternoon, April 23 and the other Thursday morning, April 24.
On Thursday afternoon, April 24, starting at 1:30 p.m. PT qualifying will be held for the two top competition classes in the race, SCORE Trophy Truck, the marquee SCORE racing division for high-tech, 850-horsepower unlimited production trucks, and SCORE Class 1 for unlimited, open-wheel desert race cars.
Starting Thursday, pre and post-race activities for the inaugural SCORE Imperial Valley 250 will be held in and around the Imperial Valley Mall at 3451 South Dogwood Avenue in El Centro.
Public activities will start with a special SCORE parade of race trucks and autograph session on Thursday evening, April 24 starting at 6 p.m. in downtown El Centro.
The colorful SCORE manufacturer’s midway, contingency and safety inspection of all vehicles in the race will be held in the parking area of the Imperial Valley Mall from 9:30 a.m. until 6 p.m. on Friday, April 25. Racer and media registration will be held inside the IV Mall from 9 a.m. to 5 p.m. on Friday, April 25.
The post-race awards celebration, also open to the public, will be held on Sunday, April 27 at 10 in the Imperial Valley Mall.
At the very top of the priority list for this event has been safety for the racers as well as the spectators and the nearly 200 course workers. Starting Tuesday (April 22) the entire area of the race course will be closed to the public by enforcement of the BLM permit for the event.
Race officials have developed the two primary spectator areas both with tremendous site lines of the race course and with ultimate safety in mind. With the added assistance from the area police agencies, race officials are creating a family-friendly spectator environment as well.
To assist the crowd of several thousand expected to attend the race, the SCORE Race Committee has launched its own website at www.IVSCORE250.com with race fans in mind.
The event website also has a reminder list for spectators of the do’s and don’ts for watching the race.
DIRT LIVEHD GLOBAL
With viewers in nearly 150 countries, SCORE Dirt LiveHD will present live internet streaming from the event from pre-green to post-checker. Coverage will include live start and finish line interviews as well as live coverage from the many ancillary events tied to the race. On race day, live satellite tracking of all vehicles in the race will also be broadcast through the SCORE International website.
‘FRIENDS OF SCORE’
The ever-growing group that has become ‘friends of SCORE’ from the area of the race include the BLM-El Centro Field Office, the Imperial County Sheriff’s Department, El Centro Police Department, Naval Air Facility El Centro, Emergency Medical Services, De Anza Rescue Unit, Imperial Valley Mall, El Centro Chamber of Commerce, Imperial Irrigation District, the city of El Centro and Imperial County departments of Planning and Public Works, board of supervisors and the county executive officer.
The event is expected to generate an economic impact for the Imperial Valley of nearly $10 million.
‘FRIENDS OF SCORE 2’
Primary local sponsors for the inaugural SCORE Imperial Valley 250 are: the City of El Centro, Imperial County, IID, REACH-Air Medical Services, Alford Distributing, Burgers & Beer, PMC and the Imperial Valley Cycle Center.
Supporting local sponsors include: Imperial Valley Mall, Spectrum Advertising, McMillin Homes, Los Cuates Fruteria, Sun Community, Rabobank, First Foundation Bank, AT&T, Rogers & Rogers, El Centro Motors Supercenter, Desert Auto Plaza, Duggins Construction, IFS, Gold Cross Ambulance Service, LiUNA, Alkaline Water Company, Hutchinson-Bloodgood.
SCORE RACE DIRECTORS
Former SCORE champion open-wheel racer Ryan Thomas will be the race-director for this event and will be assisted by Robert Gross and Greg Garber.
ON THE SCOREscope
In its 41st year as the world’s foremost desert racing organization in 2014, the five-race 2014 SCORE World Desert Championship series, with three special events held in Baja California, Mexico, and two in the United States, started with the Tecate SCORE San Felipe 250 on March 1. Starting and finishing in Ensenada, the 46th annual Tecate SCORE Baja 500 will be held June 5-8 and the third SCORE Baja race, starting in Ensenada and finishing in La Paz, the 47th annual Tecate SCORE Baja 1000 will be held Nov. 12-16.
The two U.S. races on 2014 SCORE World Desert Championship calendar are the inaugural SCORE Imperial Valley 250 in Plaster City, Calif. (April 25-27) and the two-day, single-race Inaugural SCORE Desert Challenge, location TBA (Sept. 25-28).
CBS SPORTS NETWORK
CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com. CBS Sports Network will run a one-hour special on all five 2014 SCORE World Desert Championship races as well as a sixth show on the special qualifying for select classes for the 2014 Tecate SCORE Baja 1000 that will be held Nov. 1-4 in Las Vegas during the annual SEMA automotive industry trade show. All shows are scheduled to air in the next month following the event.
WEEKLY DIRT LIVEHD
Dirt LiveHD, Roger Norman’s weekly Tuesday night internet studio show from El Cajon, Calif., also goes on-site live with expanded event coverage during SCORE events. Live event coverage in 2014 will include week-long live coverage of the entire five-race 2014 SCORE World Desert Championship series of two races in the United States and three in Baja California, Mexico. The first USA event of the inaugural SCORE World Desert Championship series will be the inaugural SCORE Imperial Valley 250.
DIRT LIVEHD CREW
Desert racing public address announcer and former racer George Antill is the executive producer and host of the popular show. A special segment most weeks is SCORE Tech Tips with SCORE Tech co-directors Jake Velasco or Art Savedra or SCORE Trophy Truck racer and prep-shop owner T.J. Flores.
Shaun Sauer, SCORE Media Production Manager, is the coordinating producer of the show. The program is hosted on ustream.com, the world’s largest streaming internet site.
Official Sponsors: Tecate Beer-Official Beer/Official Race Sponsor, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, Amber Racing Services-Official Race Fuels, Rigid Industries-Official Lights, King Shocks-Official Shock Absorber, Volaris Airlines-Official Airline, CBS Sports Network-Official Television Partner, Wide Open Excursions- Official Arrive and Drive Company, Coca-Cola-Official Soft Drink, Crystal Bay Casino-Official Casino, Hotel Coral and Marina-Official Hotel.
Associate Sponsors: Graham Watchmakers, SatellitePhoneStore.com, Symons Ambulance Company.
Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, Instant Mexico Auto Insurance, GoPro, PCI Race Radios, McKenzie’s Performance Products and Advanced Color Graphics.
For more information, visit the official website of the SCORE World Desert Championship series at www.score-international.com.
SCORE MEDIA CONTACT: Dominic Clark, firstname.lastname@example.org