SCORE DIRECTOR OF SALES & MARKETING: Jim Ryan, firstname.lastname@example.org
SCORE MEDIA CONTACT: Dominic Clark, email@example.com
May 27, 2016
Races air on CBS Sports Network
SCORE announces 4 Wheel Parts partnership
for 2016 SCORE World Desert Championship
Off-road industry retail giant signs agreement on eve of 48th annual SCORE Baja 500;
Internationally televised 477.52-mile race to be held next week in Ensenada, Baja California, Mexico;
RENO, Nev., USA—Adding to the excitement of next week’s spectacular 48th annual SCORE Baja 500 desert race, SCORE International has confirmed that an ‘Official Partner’ agreement has been signed with the off-road market’s leading retailer, 4 Wheel Parts, and their associated product brands for the 2016 World Desert Championship. The agreement will provide both organizations with the tools to expand their brand exposure to markets outside of their current core areas.
With 75 retail locations across the U.S. and Canada, the ever-expanding 4 Wheel Parts retailer network is the global leader in truck, Jeep, SUV, off-road performance products and installation facilities.
“We are excited to add another powerful brand to the growing list of our SCORE family of sponsor partners,” commented Jim Ryan, SCORE Sales and Marketing Director. “4 Wheel Parts and their large and expanding retail operations and customer base will enhance the already strong marketing and promotional assets that SCORE has now developed.”
“Together, our two companies can increase the exposure level of the SCORE World Desert Championship series to our global fan base,” added Ryan. “Further, it will provide 4 Wheel Parts increased exposure for all their brands to SCORE’s industry leading connections to the Off-Road Motorsports and performance global enthusiast base.”
In terms of this agreement 4 Wheel Parts retail operations and their associated product divisions and social media platforms will now be part of shared SCORE race and custom content video programs for viewing in retail show rooms. In addition, SCORE International race promotions as well as continuing SCORE SEMA Baja 1000 Qualifier ticket allocation promotions will be available exclusively at the Las Vegas 4 Wheel Parts Performance Center.
SCORE Baja 500
Over 250 entries are expected at the start line for the 477.52-mile loop race course that starts and finishes in Ensenada, Mexico, 80 miles south of the U.S. Border at San Diego.
Entries from 25 U.S. States and 10 countries are anticipated in the elapsed-time race with staggered starts as the green flag on Saturday (June 4) will drop first for the motorcycles and quads at 5:30 a.m. and approximately 10 a.m. for the cars, trucks and UTVs. There is a 21-hour time limit in the elapsed-time race to become an official finisher.
The world’s best desert racers will be in action at this year’s 48th anniversary of the SCORE Baja 500, the original desert race produced by SCORE on July 26, 1974.
The SCORE Baja 500 is one of the top motorsports events in the world, originally started in 1969 by the NORRA organization. SCORE International was asked by the Mexican government to take over the event in 1974.
Ensenada has been the heart and soul of the SCORE Baja 500 as the popular summertime race and this year will mark the 43rd time it has started and 39th time it has finished in Ensenada.
4 WHEEL PARTS PERFORMANCE CENTERS
4 Wheel Parts is the global leaders in truck, Jeep SUV and off-road performance products. With 75 locations across the U.S. and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. Maintaining the nation’s largest inventory of off-road tires, wheels, lift kits, and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit them at 4wheelparts.com or call tolSl-free 877-474-4821.
Official Sponsors: Bud Light-Official Beer, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, King Shocks-Official Shock Absorber, Vision Wheel – Official Wheel, Axial R/C-Official R/C Vehicle, Muck Daddy-Official Hand Cleaner, CBS Sports Network-Official Television Partner, Wide Open Excursions- Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
Official Partners: 4 Wheel Parts, Symons Ambulance Company, Coca Cola, The Satellite Phone Store.
Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, HP Helicopters, Instant Mexico Auto Insurance, PCI Race Radios, McKenzie’s Performance Products, Advanced Color Graphics.
CBS SPORTS NETWORK COVERAGE
All races in the four-race 2016 SCORE World Desert Championship, along with the special SEMA SCORE Baja 1000 Experience and qualifying for the SCORE Baja 1000 from Las Vegas Motor Speedway are once again airing in the USA and Canada on the CBS Sports Network. The spectacular shows feature not only SCORE Trophy Truck coverage, but also top action and highlights from many other classes of trucks, cars, UTVs, motorcycles and quads – making sure that the most exciting footage and most compelling stories continue as part of each race event broadcast.
Capping off the 2016 broadcast season, the SCORE Baja 1000 broadcast on CBS Sports Network will air as a full two-hour special for the second straight year.
ON THE AIR
2016 CBS Sports Network Original Broadcast Schedule (subject to change, check local listings)
· SCORE San Felipe 250 (first telecast-Sunday, April 17, 9 p.m. ET)
· SCORE Baja 500 (first telecast-Sunday, July 24, 9 p.m. ET)
· SCORE Desert Challenge presented by Rosarito Beach (first telecast-Sunday, Nov. 13, 9 p.m. ET)
· SCORE Baja 1000 Qualifying @SEMA SCORE Baja 1000 Experience (first telecast-Sunday, Dec.18, 9 p.m. ET)
· SCORE Baja 1000 (two-hour special) (first telecast-Sunday, December 25, 9 p.m. ET)
CBS SPORTS NETWORK
CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.
From award-winning documentary filmmaker Dana Brown, Dust2Glory will chronicle each of the four races in the 2016 SCORE World Desert Championship. Now, D2G, which began shooting at last year’s SCORE Baja 1000, continued at this year’s SCORE San Felipe 250 will be up close and personal in capturing the robust racers in their amazing adventures in Mexico’s majestic Baja California peninsula through all four spectacular 2016 races.
The four-race 2016 SCORE World Desert Championship includes four special events and for the first time all four are being held in Baja California, Mexico. Here is the complete 2016 SCORE World Desert Championship schedule:
· 30th SCORE San Felipe 250, Feb. 25-28, San Felipe, Mexico
· 48th SCORE Baja 500, June 1-5, Ensenada Mexico
· 20th SCORE Desert Challenge, presented by Rosarito Beach, Sept. 14-18, Rosarito Beach, Mexico
· 49th SCORE Baja 1000, Nov.16-20, Ensenada, Mexico
For more information, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.