Bud & Dave Elkins, Sal Fish, Chad Broughton, Juan Tintos, concussions, helmets all in current issue of SCORE Journal – SCORE-International.com

Bud & Dave Elkins, Sal Fish, Chad Broughton, Juan Tintos, concussions, helmets all in current issue of SCORE Journal

SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com

SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com


February 24, 2017

Vol. 3, No. 2 now airing ‘LIVE’ at www.SCOREInternational.com; SCORE Journal features

in-depth coverage of SCORE International, SCORE World Desert Championship, industry


    ENSENADA, Mexico — From the brothers who recorded the first non-stop motorcycle ride down the Baja California peninsula to the 2016 SCORE Rookie of the Year, this month’s Vol. 3, No. 2 of the acclaimed SCORE Journal is full of interactive news and features now live on the SCORE website at www.SCOREInternational.comand is available through SCORE social media channels as well as a direct link at SCORE Journal, Vol. 3, Issue 2.

Among the key features are the cover story on helmets, safety and understanding concussions. There is also an in-depth view of the SCORE Rookie of the Year from the 2016 SCORE World Desert Championship, and an insightful historical feature on the legendary Ekins brothers and their early Baja adventures that appears in the magazine this year on the road to the 50th SCORE Baja 1000.


The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The revamped SCORE website also generates an average of over 2 million monthly unique viewers.


“I have personally been part of the magazine publishing world for over 30 years and I am continually amazed with the quality and reach of the digital edition of the SCORE Journal,” commented Jim Ryan, SCORE Director of Marketing and Sales. “The SCORE Journal has started its third year and find myself again saying that this is our finest issue to date.”

“With dynamic features, this issue delves diligently into the world of racing helmets and revealing information to help us understand more the overall impact and consequences of concussions in our desert racing world. There is also a first look at the new Chevrolet Colorado ZR2.”


Vol. 3, No. 2 of the SCORE Journal is once again filled with several interesting must-read features and news items.

Above all else, Safety is paramount at SCORE International. This is reflected in our investigative report on racing helmets and competition concussions.

Another feature looks closely at how Juan Tintos, SCORE’s new Mexico Liaison, is cultivating existing relationships as well as forging new ones among the people and governmental agencies of Baja California and all of Mexico.

There is also a ‘fab-ulous’ feature about Troy Johnson of the Fab School and how he built a 1974 Ford Bronco for his daughter.

Noted motorcycle journalist/photographer Mark Kariya also teams with our own SJ editor Dan Sanchez for a revealing review of those glorious first attempts to conquer the Baja peninsula by the Ekins brothers. This amazing feature is part of the special continuous feature on “The road to the 50th anniversary” of the iconic SCORE Baja 1000 feature series that is part of each SCORE Journal in 2017.

Among the SCORE News is a story on the legendary Sal Fish, SCORE’s owner for 38 years until Dec. 20, 2012, who has graciously accepted the invitation to be the grandest of grand marshals for this year’s 50th SCORE Baja 1000 in November.

And the issue again includes the Off-Road Marketplace displaying the latest products for racers and enthusiasts.


The SCORE Journal, which launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with a print edition for the annual SCORE Awards Night.

The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.


The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the traditional version.


For the last three years, all races in the four-race  SCORE World Desert Championship, along with the special SEMA SCORE Baja 1000 Experience and qualifying for the SCORE Baja 1000 from Las Vegas Motor Speedway have aired in the USA and Canada on the CBS Sports Network.  The spectacular shows have featured not only SCORE Trophy Truck coverage, but also top action and highlights from many other classes of trucks, cars, UTVs, motorcycles and quads.

Capping off the 2016 broadcast season, the SCORE Baja 1000 broadcast on CBS Sports Network aired as a full two-hour special for the second straight year.

CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.


From award-winning documentary filmmaker Dana Brown, Dust2Glory has chronicled each of the four races in the 2016 SCORE World Desert Championship. D2G, which began shooting at the 2015 SCORE Baja 1000, continued up close and personal coverage capturing the robust racers in their amazing adventures in Mexico’s majestic Baja California peninsula through all four spectacular 2016 races. Dust2Glory is scheduled for release this year.


This series delivers a unique inside look into what racing in SCORE is all about!  Think of it as

bringing the SCORE Racer Briefing to life!  These videos, including archive footage and new interviews with current racers, will inform, educate AND entertain across every topic that is important and instrumental to the SCORE racing world.

Video topics will include: insurance and accidents, transponders and spot trackers, tracking and chasing, traveling in Baja, contingency, video, photos and social media, tech inspection, pre-running, aircraft and aerial operations, race fuel, race day/start line primer, radio operations, course markings/speedzones/checkpoints, racing and passing, the chase team, and many, many more.


This series is all about Action, Action, Action!  Each episode will feature the ultimate in high octane highlights from SCORE race action, past and present.  Tapping into the vast SCORE archive, as well as current television footage, SCORE All Out is the No. 1 source for the best in SCORE racing short-form action video highlights.   Great editing, high energy soundtracks, cool interviews – this will be the highlight series that will make all the other (pirated) stuff online look like junk.  The focus will always be on generating exciting and driving racer registration – so we’ll work to do that through timing and scheduling, including:

Thirty (30) days prior to each SCORE race, all SCORE All Out! videos will be focused on footage from that race.  Thirty (30) days after each SCORE race, all SCORE All Out! videos will be focused on celebrating the victories and highlights of the previous SCORE race, as well as giving people a tasty preview of the upcoming CBS Sports Network show.


The four-race 2017 SCORE World Desert Championship and for the second time all four are being held in Baja California, Mexico. Here is the complete 2017 SCORE World Desert Championship schedule:

  • 31st SCORE San Felipe 250, March 30-April 2, San Felipe, Mexico
  • 49th SCORE Baja 500, June 1-4, Ensenada Mexico
  • Rosarito Beach 21st SCORE Desert Challenge, Sept. 14-17, Rosarito Beach, Mexico
  • 50th SCORE Baja 1000, Nov.14-18, Ensenada, Mexico to La Paz, Mexico


Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, Bud Light-Official Beer, King Shocks-Official Shock Absorber, Axial R/C-Official R/C Vehicle, CBS Sports Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, Coca Cola, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.

Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.

Rosarito Beach SCORE Desert Challenge Special Partners: Ayuntamiento de Playas de Rosarito, Cotuco de Playas de Rosarito, Comite de Mercadatecnia Playas de Rosarito.

For more information regarding SCORE, visit the official website of the SCORE World Desert Championship atwww.SCOREInternational.com.