SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, firstname.lastname@example.org
April 24, 2018
SCORE Journal April includes 32nd SCORE San Felipe 250
review—opener of 2018 SCORE World Desert Championship
Vol. 4, No. 4 airing ‘LIVE’ at www.SCOREInternational.com; SCORE Journal features
in-depth coverage of SCORE International, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — Spotlighting an in-depth review of the season-opening 32nd annual SCORE San Felipe 250 in Baja California, Mexico that features Rob MacCachren’s second straight overall victory in this race and his 16th all-time SCORE Trophy Truck race win, Vol. 4, No. 4 of the acclaimed SCORE Journal digital magazine is now online.
Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/183537-score-journal.
This issue also includes special feature stories saluting the road to the 50th BFGoodrich Tires SCORE Baja 500 as well as SCORE News remembering two very special friends of desert racing.
“With the start of the 2018 SCORE World Desert Championship earlier this month at the 32nd SCORE San Felipe 250 our SCORE family is anxious for the green flag to drop at the remaining three races on the schedule as well,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “This issue takes an in-depth look at the San Felipe race along with some product presentations, special features and interviews along with a huge amount of dynamic photographs, text and videos. With this digital magazine SCORE continues to actively reach and grow its global fan base.”
The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
INSIDE VOL. 4, NO. 4
Vol. 4, No. 4 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, exciting videos and several news items.
This edition is centered around an extensive review of the season-opening 32nd SCORE San Felipe 250 including the map of the expanded, race-record 319-mile course.
The thorough race coverage starts with MacCachren’s sixth SCORE Trophy Truck win in the SCORE San Felipe 250 and expands to additional coverage of the Class 1, Trophy Truck Spec and Class 10 races. Also highlighted is the first-time Wayne Matlock and his wife Kristen Matlock both won their respective Pro UTV classes in the same race. The motorcycle coverage keys off of the Justin Morgan/Mark Samuels team who won the overall two-wheel competition in their first race as a team.
Also in this issue is a colorful feature on the new Polaris RZR XP Turbo S which may be a game changer for UTV racers.
Another main feature is on a family from Alaska returning to Baja as Pat Bell’s earliest memories of racing are of family traditions forged in SCORE Baja racing.
The SCORE Journal continues to shine a very bright spotlight on 50 Years of Glory—a celebration of this year’s 50th anniversary BFGoodrich Tires SCORE Baja 500 to be held May 29-June 3 in Ensenada, Mexico. The SCORE Baja 500 was the first race produced by SCORE in Baja California, Mexico on July 26, 1974.
The spotlight features looking at the golden anniversary of the SCORE Baja 500 in this issue are unique and colorful stories on SCORE Baja racing legends Parnelli Jones and Gustavo ‘Tavo’ Vildosola Jr. Jones, a former Indy 500 winner, was the overall winner of the Baja 500 in both 1970 and 1973. The other story recounts Vildosola’s journey to finally win the overall at the SCORE Baja 500 in 2016 to become a member of the exclusive SCORE Triple Crown of Baja group of champion racers who have all won the overall at the three traditional SCORE Baja races—the SCORE San Felipe 250, the SCORE Baja 500 and the SCORE Baja 1000.
This issue also has a memorable photo spread on Big Oly, the legendary purpose-built Ford Bronco that Parnelli Jones raced to victories in several Baja races in the 1970s.
The Off-Road Marketplace in this issue continues to shine brightly on the latest off-road products for 2018 for racers and enthusiasts. Featured this month is the 2018 Suspension Guide for off-road suspension components for the serious off-road enthusiast.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Below is the four-race 2018 SCORE World Desert Championship schedule. For the third consecutive year all four races are being held in Baja California, Mexico. Here is the complete 2018 SCORE World Desert Championship schedule:
- 32nd SCORE San Felipe 250, April 4-April 8, San Felipe, Mexico
- 50th BFGoodrich Tires SCORE Baja 500, May 30-June 3, Ensenada Mexico
- Tijuana 22nd SCORE Desert Challenge, Sept. 19-23, Tijuana, Mexico
- 51st SCORE Baja 1000, Nov.14-18, Ensenada, Mexico
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and official race title sponsor, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, El Rey Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Asociacion de Hoteles del Noroeste.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.