POMONA, Calif., USA—It’s time to drop the green flag for another spectacular Lucas Oil Off-Road Expo at the Fairplex, in Pomona, Calif., USA and SCORE International will once again be a major part of this weekend’s popular public trade show. The annual event will be open from 9 a.m. to 6 p.m. on Saturday and from 9 a.m. to 5 p.m. on Sunday.
The colorful and extensive 50th BFGoodrich Tires SCORE Baja 1000 exhibit area in Building 5 will once again offer desert-racing and off-road performance fans the opportunity to interact with many of the top desert racers in the world and legends of the sport while enjoying viewing the most radical motorsports vehicles ever developed from the past and the present.
Over 350 entries, from 40 U.S. States and 30 countries are expected to compete in this year’s 50th annual BFGoodrich Tires SCORE Baja 1000.
The world’s most iconic, oldest, prestigious and longest continuously held desert race, this year’s BFGoodrich Tires SCORE Baja 1000 will be held as a race down Mexico’s majestic Baja California peninsula, starting in Ensenada, Baja California Norte and finishing in La Paz, Baja California Sur. Dates for the race and race week festivities are Nov. 12 through Nov. 18. The race is annually the finale of the four-race SCORE World Desert Championship, held exclusively for the past two years in Baja California.
In addition to showcasing current SCORE desert racing vehicles, drivers and sponsors, the 50th BFGoodrich Tires SCORE Baja 1000 official course map for the race will be unveiled by SCORE officials at 3 p.m. (PT) on Saturday along with outlining the race schedule including the SEMA Qualifying activities for the marquee SCORE Trophy Truck division.
OFF-ROAD EXPO MEET & GREETS
Crowd favorite autograph sessions will also be taking place from 12:30 p.m. to 2 p.m. on both Saturday and Sunday with many of the stars of the sport, both past and present who have built their legacy in the SCORE Baja 1000. Additional highlight of the SCORE Baja 1000 exhibit will be the SCORE Monster Energy Cinema, featuring SCOREvision, massive LED screen showing race telecasts that have aired on the CBS Sports Network as well as historical race videos that are part of the legendary legacy of SCORE Baja racing.
Among the legends, past and present, scheduled to appear at the SCORE Baja 1000 autograph sessions are SCORE owner Roger Norman, legendary former SCORE owner Sal Fish, Larry Roeseler, Rob MacCachren, Mark Stahl, Bobby Ferro, Mark Samuels, Colton Udall, Carlos ‘Apdaly’ Lopez, Broc Dickerson, Jeff Proctor, Jonathan Brenthel, Jordan Brenthel, Marc Burnett, Wayne Matlock, Kristen Matlock, Murray brothers Derek and Jason, Dennis Hollenbeck, Ampudia brothers Rodrigo, Alan and Aaron. SCORE expects some other ‘surprise’ SCORE Baja racing legends as well for the two autograph sessions.
GRANDEST OF GRAND MARSHALS
Sal Fish, 78, the iconic desert racing promoter who owned SCORE International for 38 years, will be the Grand Marshal for November’s 50th SCORE Baja 1000.
Off-Road Motorsports Hall of Famer Fish, who lives in Malibu, Calif., has earned more awards in his life than most racers have won races and was the face of SCORE from 1974 until he sold the company to Roger and Elise Norman on Dec. 20, 2012.
A graduate from the University of San Francisco, Fish had risen to the top as the Publisher of Hot Rod Magazine when Mickey Thompson, who founded SCORE in 1973, recruited Fish to be the President of SCORE.
“There is no one in the off-road world that we would have considered more worthy of being the Grand Marshall for the 50th than Sal Fish,” said SCORE owner Roger Norman, himself a former SCORE Baja 1000 overall winner. “He brought so much to the sport from the rule book to the first television exposure to all the major sponsors and manufacturers that have used SCORE and the SCORE Baja 1000 as the proving grounds for so many different products.”
SCORE Live at the Expo
The SCORE Baja 1000 exhibit at the Expo will include live internet coverage on the SCORE website with interviews with the SCORE Baja legends as well as the live internet coverage of the course map unveiling.
DUST 2 GLORY ‘SNEAK PEEK’
On Saturday, from 6 p.m. to 9 p.m., SCORE in association with Monster Energy will be hosting a special vendor, industry, media VIP party at their SCORE Baja 1000 exhibit area and outside entryway. Filmmaker Dana Brown will host and provide a special ‘sneak peek’ at his finished Dust 2 Glory which is slated to premiere in December of this year.
From award-winning documentary filmmaker Brown, Dust 2 Glory chronicled each of the four races in the 2016 SCORE World Desert Championship. Brown’s original Dusty to Glory, released in 2005, became an iconic classic showcasing the legendary SCORE Baja 1000. D2G, which began shooting at the 2015 SCORE Baja 1000, continued up close and personal coverage capturing the robust racers in their amazing adventures in Mexico’s majestic Baja California peninsula through all four spectacular 2016 races.
MORE EXPO INFO
The 2017 Lucas Oil Off-Road Expo will once again be the largest and greatest collection of off-road companies, parts, equipment, gear, and experts assembled in America. From off-road racing to rock crawling, trail riding to sand sports, motorcycles to quads and camping to adventure travel, the event provides the unique opportunity to meet and talk with the most knowledgeable people in the off-road industry. With a full weekend of excitement, other event features include over 350 industry-specific vendors, the Lucas Oil Off-Road Racing Demo at the MAV TV Proving Grounds, Rubicon Trail – Off Road Vehicle Ride Along, O’Reilly Auto Parts Show-N-Shine, the Miss Off-Road Expo Contest and live music all weekend at the Bud Light Entertainment Stage.
EL REY NETWORK
The four-race 2017 SCORE World Desert Championship in Baja California, Mexico along with the SEMA SCORE Baja 1000 Experience/SCORE Baja 1000 Qualifying in Las Vegas are all airing on El Rey Network in the United States. International distribution is by way of syndication. The season-ending 50th SCORE Baja 1000 will have a two-hour show produced while the other race shows are each one-hour telecasts.
El Rey Network is a 24-hour, English-language lifestyle network targeting “Strivers,” viewers who hold strong core beliefs about the importance of family, independence, hard work, craftsmanship, and legacy.
Founded by maverick filmmaker Robert Rodriguez, and curated by Rodriguez and his artistic collective, the network features action-packed programming, relatable heroes and aspirational stories that embrace today’s America. El Rey’s slate is anchored by signature series including the original drama “From Dusk Till Dawn: The Series,” the one-on-one interview program “El Rey Network Presents: The Director’s Chair,” and “Lucha Underground,” a lucha libre wrestling series produced by Mark Burnett.
El Rey Network’s lineup also showcases a wide range of iconic feature films and television series including genre, action, and sci-fi/ horror. El Rey Network LLC is jointly owned by Robert Rodriguez and FactoryMade Ventures, with a minority stake held by Univision Networks & Studios, Inc.
El Rey Network is available in 45 million homes across the country through cable and OTT providers and via satellite on DirecTV Channel 341 and Dish Network Channel 253. For more information on how to watch El Rey visit http://elreynetwork.com.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire & Official Race Title Sponsor, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, RACELINE Wheels-Official Wheel, Axial R/C-Official R/C Vehicle, El Rey Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California Secretary of Tourism, Tijuana Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Asociacion de Hoteles del Noroeste.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.