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SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, dominic@SCORE-International.com

December 23, 2019

Race presented by 4 Wheel Parts

December SCORE Journal shines spotlight
on BFGoodrich Tires 52nd SCORE Baja 1000

 

Vol. 5, No. 12 airing ‘LIVE’ at www.SCOREInternational.com; SCORE Journal includes
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry

    ENSENADA, Baja California, Mexico — Basking brightly in the glow of the SCORE spotlight this month in Vol. 5, No. 12 of the critically-acclaimed SCORE Journal digital online magazine is the spectacular review of the recent BFGoodrich Tires 52nd annual SCORE Baja 1000, presented by 4 Wheel Parts.
Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/i/1195215-score-journal-december-2019/0?m4=.
In this massive 131-page edition, besides the phenomenal, detailed coverage of this year’s SCORE Baja 1000, this month’s issue also looks at Baja’s new political leadership and the return of the legendary ‘Mears Gang’ to SCORE Baja racing.
WELCOME
“Our December issue is focused around the BFGoodrich Tires 52nd SCORE Baja 1000, presented by 4 Wheel Parts, and it is one of our largest issues ever with 131 action-packed, photo-friendly pages” said Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “While also have several news items on such topics as our unprecedented Strategic Tourism Alliance with the Mexican Government as well as two breakout pieces on the return of the ‘Mears Gang’ to SCORE Baja racing and the historic weather-delayed start of the Granddaddy of All Desert Races.”
“Our December SCORE Journal also breaks down some the terrific class battle from our season-finale.”
CLIMBING HIGHER
The SCORE Journal digital magazine, reaching an average of over 2 million unique viewers per issue with an average engagement time of nearly 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
SPECIAL NUMBERS
The SCORE Journal digital magazine’s November 2018 (SCORE Baja 1000) issue delivered a record 2.8 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded 224,628 unique viewers/readers.
The SCORE website for the week of the 51st SCORE Baja 1000 in November of last year had a very strong 1.2 million unique viewers.
Helped by the SCORE live streaming format, The SCORE San Felipe 250 recorded 1,155,904 unique visitors to the SCORE website during race week.
And the SCORE Journal’s March 33rd SCORE San Felipe 250 preview issue was viewed by 1,810,444 unique viewers and our Spanish language edition of the SJ generated over 190,000 unique viewers!
INSIDE VOL. 5, NO. 12
Vol. 5, No. 12 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
This edition is anchored around an amazing review of November’s BFGoodrich Tires 52nd SCORE Baja 1000, presented by 4 Wheel Parts.
Within the race coverage are overviews from the unusual pre-race festivities and delayed start, and 10 breakout pieces on different classes within the race.

There are also two features with great photos revolving around the legendary Mears racing family. The first is centered around the return of All-America racer Roger Mears returning to a SCORE Baja race and the other on his youngest son Casey Mears, 41, a veteran of 15 NASCAR Cup seasons, making his SCORE racing debut in the No. 42 Axalta SCORE Trophy Truck.
Among the race features are on the Ampudia brothers overall and SCORE Trophy Truck victory, the Clash of Titans in SCORE TT Legend, Justin Morgan winning his 11th consecutive overall SCORE Baja motorcycle race, NASCAR’s Brendan Gaughan returning to his racing roots to win the unlimited Class 1, Kristen Matlock driving solo to victory in Pro UTV NA and Arthur Babcock riding solo to win the Pro Moto Ironman class in honor of his fallen teammate Carlin Dunne.
The Off-Road Marketplace in this issue continues to shine brightly on the latest new products for racers and enthusiasts.
SCORE JOURNAL
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
EN ESPANOL!
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
SCOREscope
2020 SCHEDULE
Here is the four-race 2020 SCORE World Desert Championship and for the fifth consecutive year all races will be held in Baja California, Mexico:

  • 34th SCORE San Felipe 250, March 25-29, San Felipe, Mexico
  • BFGoodrich Tires 52nd SCORE Baja 500, presented by 4 Wheel Parts, June 3-7, Ensenada, Mexico
  • 2nd SCORE Baja 400, Sept. 16-20, Ensenada, Mexico
  • BFGoodrich Tires 53rd SCORE Baja 1000, Nov.16-21, presented by 4 Wheel Parts, Ensenada, Baja California to La Paz, Baja California Sur

ABC TV IN 2019
The 2019 SCORE World Desert Championship is being televised on the ABC TV family of networks, marking the first time back on the ABC network since the 1967 and 1968 coverage of the Baja 1000 on ABC’s old Wide World of Sports show.
The one-hour special on the season-ending BFGoodrich Tires 52nd SCORE Baja 1000, presented by 4 Wheel Parts, on ABC TV’s World of X Games is scheduled to air on Sunday, Jan. 5, 2020.
All of the SCORE race coverage shows will continue to air internationally in nearly 25 countries in Europe, Asia, Latin America and South America via syndication and ESPN International.
SCORE SPONSORS…
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Lucerna Hotels & Resorts-Official Hotel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store, Instant Mexico Auto Insurance.
Additional SCORE Associate Partners: Baja California Secretary of Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.

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