Digital media professional Edward Muncey joins SCORE management team as Special Advisor for Digital Media –

Digital media professional Edward Muncey joins SCORE management team as Special Advisor for Digital Media



January 30, 2017 

Four-race 2017 SCORE World Desert Championship

opens March 30-April 2 with 31st SCORE San Felipe 250


    ENSENADA, Mexico—After first being introduced recently at the annual SCORE Awards Night, former UFC Senior Vice-President of Digital Edward Muncey has officially become part of the SCORE Management team as Special Advisor for Digital Media. Roger Norman, SCORE CEO/President introduced the veteran digital media executive to a welcoming crowd of over 400 that filled the transformed SCORE Tech Shop in El Cajon, Calif. on Jan. 14.

Muncey, originally from La Mesa, Calif. and a graduate of San Diego State University, spent the last 11 years in Las Vegas as a top executive with The Ultimate Fighting Championship (UFC) mixed martial arts organization.

The son of the late legendary Hall of Fame Unlimited Hydroplane racer Bill Muncey, who has killed in a racing accident in 1981 in Acapulco, Mexico, Muncey is the half-brother of SCORE’s Norman.


“This is truly like a dream come true for me to be able to work with my brother Edward like this with SCORE,” commented Norman. “Edward has considerable experience and amazing knowledge of digital media, monetization, content protection and developing a scale for rapid growth, areas that we have only begun to scratch the surface on at SCORE. He brings a whole new level of professionalism to our SCORE Management Team and his contributions to SCORE will be immeasurable.”


Muncey joined the world’s largest mixed martial arts organization (UFC) in 2006. Formerly Vice President of Worldwide Sales for Travelscape/Expedia, he was hired to develop a global business for the UFC on the web and help position it as one of sports industry’s leaders in the digital space.

Under Muncey’s direction, the UFC established a worldwide digital media presence that includes localized versions of in nine different languages. Muncey also oversaw the UFC digital distribution of live Pay-Per-View event broadcasts and Video On Demand, which are accessible around the world on computers, mobile and connected devices. These efforts have helped the UFC firmly cement its place as the largest Pay-Per-View event provider in the world.
Muncey graduated from Valhalla High School in El Cajon, Calif. prior to matriculating to San Diego State. While he and his family will be relocating back to San Diego from Las Vegas he has already begun his role with SCORE International.


“Following the acquisition of SCORE International in 2012 by Roger and Elise and the many successful strides they have made to expand beyond their premier desert racing events, they’ve already evolved SCORE into the next-generation desert racing organization through important pillars they’ve established in safety, race competition rules, race tracking, and television reach,” said Muncey.

“Their vision to greatly expand and fortify the digital presence is one the most important next steps within their grand plans for SCORE and I’m happy to be able contribute my experience.”

“Under a disciplined approach, we will accelerate the reach and awareness of SCORE International and the SCORE off-road brands, the associated events, participating drivers & race teams, manufacturers, sponsors, and host-cities while leveraging the powerful affinity for off-roading within the multi billion-dollar consumer market.  I’m one person among millions of aspiring desert-racing enthusiasts who are very passionate about off-roading and have always looked at the SCORE Baja races as the elite proving grounds to test vehicles and accessories that eventually make it to the marketplace for street and off-road vehicles.”


SCORE International was founded in 1973 by the late Mickey Thompson and headed by Sal Fish from 1974 until Roger and Elise Norman purchased SCORE on Dec. 20, 2012. SCORE continues as the premier sanctioning body in the sport of desert racing. SCORE races feature classes for Pro and Sportsman cars, trucks, UTVs, motorcycles and quads competing in the internationally-televised four-race SCORE World Desert Championship.


The four-race 2017 SCORE World Desert Championship and for the second time all four are being held in Baja California, Mexico. Here is the 2017 SCORE World Desert Championship schedule:

  • 31st SCORE San Felipe 250, March 30-April 2, San Felipe, Mexico
  • 49th SCORE Baja 500, June 1-4, Ensenada Mexico
  • Rosarito Beach 21st SCORE Desert Challenge, Sept. 14-17, Rosarito Beach, Mexico
  • 50th SCORE Baja 1000, Nov.14-18, Ensenada, Mexico to La Paz, Mexico


For the last three years, all races in the four-race  SCORE World Desert Championship, along with the special SEMA SCORE Baja 1000 Experience and qualifying for the SCORE Baja 1000 from Las Vegas Motor Speedway have aired in the USA and Canada on the CBS Sports Network.  The spectacular shows have featured not only SCORE Trophy Truck coverage, but also top action and highlights from many other classes of trucks, cars, UTVs, motorcycles and quads.

Capping off the 2016 broadcast season, the SCORE Baja 1000 broadcast on CBS Sports Network aired as a full two-hour special for the second straight year.

CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to


Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, Bud Light-Official Beer, King Shocks-Official Shock Absorber, Axial R/C-Official R/C Vehicle, CBS Sports Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

SCORE Associate Sponsors: 4 Wheel Parts, Coca Cola, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, PCI Race Radios, CETTO Vineyards.

Additional SCORE Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.

Rosarito Beach SCORE Desert Challenge Special Partners: Vi Ayuntamiento de Playas de Rosarito, Cotuco de Playas de Rosarito, Comite de Mercadatecnia Playas de Rosarito.

For more information regarding SCORE, visit the official website of the SCORE World Desert Championship