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SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com

SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com

January 23, 2019

February SCORE Journal spotlight shines on preview

of 2019 four-race SCORE World Desert Championship

Vol. 5, No. 2 airing ‘LIVE’ at www.SCOREInternational.com; SCORE Journal includes

in-depth coverage of SCORE International, SCORE World Desert Championship, industry

 

    ENSENADA, Baja California, Mexico — Coverage in text, images and video previewing the 2019 SCORE World Desert Championship are bathed in the spotlight this month in Vol. 5, No. 2 of the highly-acclaimed SCORE Journal digital online magazine.

     Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/183537-score-journal.

     In addition to the preview section of the four-race 2019 SCORE World Desert Championship, there is a special section spotlighting the nearly 30 racers to watch entering the season. The issue also has a major SCORE special safety section, several SCORE News items, lots of new products and a pair of very special features on MacCachren Motorsports’ Jim Blackmore and Andreas Rodriguez.

WELCOME

     “Our February SCORE Journal takes a close look at the 2019 SCORE World Desert Championship including a quick look at 26 of the top racers entering the new season,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “This issue also features an in-depth look into safety issues for SCORE racers and spectators as we continue to make our events safer for everyone involved.”

     “We also salute with two very special features on Jim Blackmore and Andreas ‘Lechero’ Rodriguez, two award-winning members of powerful MacCachren Motorsports.”

     “We also remember Pete Sohren, a very colorful part of our SCORE Family of racers, who passed away recently.”

CLIMBING HIGHER

     The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.

SPECIAL NUMBERS

     The SCORE Journal digital magazine’s November 2018 (SCORE Baja 1000) issue delivered a record 2.8 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded 224,628 unique viewers/readers.

     The SCORE website for the week of the 51st SCORE Baja 1000 in November of last year had a very strong 1.2 million unique viewers.

     The newly produced live streaming format recorded 294,994 live views on race day during its debut at the 50th SCORE Baja 500 in June of last year.

INSIDE VOL. 5, NO. 2

     Vol. 5, No. 2 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.

     This edition is anchored around an exciting look at the 2019 SCORE World Desert Championship and many of the expected stars like Rob MacCachren, Luke McMillin, Dan McMillin, Andy McMillin, Wayne Matlock, Brad Wilson, Justin Davis, Cody Reid, Santiago Creel and Mark Samuels.

     Highlight of the edition is a large spread on race safety for racers, crews and spectators along with the 2019 SCORE Safety Buyer’s Guide featuring the latest in safety apparel and equipment.

     Two other insightful stories help introduce two key members of the impressive MacCachren Motorsports team. Jim Blackmore was voted as the 2018 SCORE Team Manager of the Year and Andreas ‘Lechero’ Rodriguez was selected the 2018 SCORE Mechanic of the Year.

     The work of award-winning vehicle builder Jimco is also showcased this month with a colorful look at the new Jimco Spitfire ‘luxury’ Chevy-powered pre-runner that was built especially for an airplane collector who wanted the truck to have the same theme a British Spitfire fighter plane.

     The Off-Road Marketplace in this issue continues to shine brightly on the latest new products for racers and enthusiasts.

SCORE JOURNAL

     The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.

    The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.

EN ESPANOL!

     The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.

SCOREscope

2019 SCHEDULE

     Here is the four-race 2019 SCORE World Desert Championship and for the fourth consecutive year all races are being held in Baja California, Mexico:

  • 33rd SCORE San Felipe 250, April 3-7, San Felipe, Mexico
  • 51st SCORE Baja 500, May 29-June 2, Ensenada, Mexico
  • Inaugural Lucerna SCORE Baja 400, Sept. 19-23, Ensenada, Mexico
  • 52nd SCORE Baja 1000, Nov.19-24, Ensenada, Mexico

ABC TV IN 2019

     SCORE has confirmed that the 2019 SCORE World Desert Championship will be televised on the ABC TV family of networks, marking the first time back on the ABC network since the 1967 and 1968 coverage of the Baja 1000 on ABC’s old Wide World of Sports show.

     The one-hour shows on the 33rd SCORE San Felipe 250, 51st SCORE Baja 500 and the 52nd SCORE Baja 1000 will be televised as part of ABC’s World of X Games year-long programming. Presented by SCORE sponsors Monster Energy and BFGoodrich Tires, the ABC World of X Games series profiles iconic action sports figures and also highlights athletes, artists, event previews and recaps.

     SCORE also announced that the inaugural Lucerna SCORE Baja 400 next September will air as a one-hour special on ESPN TV, also on the World of X Games programming.

     Hall of Fame racer Cameron Steele’s popular ‘Trail of Missions’ show has been shown as part of ABC’s World of X Games series for the past several years.

     All of the SCORE race coverage shows continue to air internationally in over 20 countries in Europe, Asia and South America via syndication and ESPN International.

SCORE SPONSORS…

     Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Lucerna Hotels & Resorts-Official Hotel and official race title sponsor, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

     SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte.

     Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.

     For more information regarding SCORE, visit the official website of the SCORE World Desert Championship atwww.SCOREInternational.com.

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