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SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com

May 29, 2015

Featuring in depth coverage of SCORE International,

the SCORE World Desert Championship and the industry

    RENO, Nev. —With nearly four-hundred thousand unique views of each edition, Issue No. 5 of the SCORE Journal, the new monthly on-line digital magazine of SCORE International and the five-race SCORE World Desert Championship, is now live on the SCORE website at www.SCORE-International.com and is available through SCORE social media channels as well as a direct link at http://scorejournal.digital/
The new digital magazine, which includes numerous attached video segments, is a major element in the media expansion that SCORE is implementing for 2015 which includes its most aggressive national and international television packages, four new online video series, each with 26 episodes and a new consumer based SCORE website.
CLIMBING HIGHER
“Unbelievable is an over-used expression but it truly describes the progress, reach and impact of our new SCORE Journal digital magazine and the SCORE on-line video series,” commented Jim Ryan, SCORE Marketing and Sales Director. “SCORE is at the forefront a new frontier in the digital age of media integration and Issue No. 5 reflects our consuming commitment to reaching out to embrace the world-wide fan base of SCORE International.”
LINEUP — ISSUE NO. 5
Digging deeper into the foundation of SCORE desert racing, Issue No. 5 of the SCORE Journal includes a preview on the upcoming 47th annual Bud Light SCORE Baja 500 to be held next week in Ensenada, Mexico, a recap of April’s Inaugural Bud Light SCORE Baja Sur 500 from Cabo San Lucas to Loreto, SCORE news flashes, update on the growth of the SCORE racer Contingency program and the off-road marketplace.  The Bud Light SCORE Baja 500 coverage includes the race course map, presented by BFGoodrich Tires, with an interactive Google Earth overview.
There are also a features on another of RPM Racing’s youthful SCORE Trophy Truck stars in Eduardo ‘Lalo’ Laguna of Mexicali, Mexico, and an up-close Q&A with hall of fame All-America racer Rob MacCachren. Additionally this issue includes detailed stories with SCORE 101 focusing on the powerful unlimited Class 1 for open-wheel desert race cars through the eyes of veterans Doug Fortin Sr, Mike Julson and Jerry Penhall, a look at the improvements in racing brakes and a feature on a restoration project of a Class 2 unlimited race car from over 30 years ago.
CBS SPORTS NETWORK — TV TIME SUNDAY
     The Inaugural Bud Light SCORE Baja Sur 500 desert race will be spotlighted during Sunday’s premier telecast of the race on the CBS Sports Network. The debut of the one-hour special will air on the CBS Sports Spectacular show at 9 p.m. (ET) on Sunday, followed by multiple repeat airings.
     From show producers BCII TV, a video preview of the telecast is available at
https://www.youtube.com/watch?v=Wkqmn17IhkY&feature=youtu.be
SCORE JOURNAL
The SCORE Journal will publish eleven (11) monthly online digital magazines, which will include five print editions that will be available as the SCORE race programs at the five events that comprise the SCORE World Desert Championship, will make up the 2015 SCORE Journal release schedule.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
CBS SPORTS NETWORK COVERAGE
All races in the 2015 SCORE World Desert Championship series, along with the special SEMA SCORE Baja 1000 Experience and qualifying for the Bud Light SCORE Baja 1000 from Las Vegas Motor Speedway, will once again be aired in the USA and Canada on the CBS Sports Network.  New for 2015, in addition to SCORE Trophy Truck coverage, the shows will also feature top action and highlights from many other classes of trucks, buggies, motorcycles, quads and UTVs – making sure that the most exciting footage and most compelling stories are now part of each race event broadcast.
Capping off the 2015 broadcast season, the Bud Light SCORE Baja 1000 broadcast on CBS Sports Network will be expanded to a full two-hour program – providing the most expansive television coverage of the “Main Event” of all desert races ever, allowing all the major class action to be showcased around the globe to the SCORE International fan base.
2015 CBS Sports Network Original Broadcast Schedule (subject to change, check local listings)
•    Bud Light SCORE San Felipe 250 (first telecasts-Tuesday, March 17, 7 p.m. ET & 11 p.m. ET)
•    Bud Light SCORE Baja Sur 500 (first telecast-Sunday, May 31, 9 p.m. ET; key repeat broadcast-Sunday, June 7, 9 p.m. ET) (Trailer — https://www.facebook.com/video.php?v=601704029970642)
•    Bud Light SCORE Baja 500 (first telecast-Sunday, July 26, 9 p.m. ET; key repeat broadcast-Sunday, August 2, 9 p.m. ET)
•    SCORE Imperial Valley 250 (first telecast-Sunday, November 15, 9 p.m. ET; key repeat broadcast-Sunday, November 29, 9 p.m. ET)
•    Bud Light SCORE Baja 1000 Qualifying @SEMA SCORE Baja 1000 Experience (first telecast-Sunday, January 10, 9 p.m. ET)
•    Bud Light SCORE Baja 1000 (two-hour special) (first telecast-Sunday, January 17, 9 p.m. ET)
CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.
NEW WEBSITE DESIGN
SCORE-Interational.com will now offer the global fan base access to exclusive content representing all that is happening with SCORE International along with team, driver, sponsor updates, plus the products and technology that drive the world’s foremost desert racing organization.  The new website is scheduled to go live the week of June 8.
SCOREscope
In its 42nd year as the world’s foremost desert racing organization in 2015, the five-race 2015 SCORE World Desert Championship series includes four special events in Baja California, Mexico, and one in the United States. Here is the 2015 SCORE World Desert Championship schedule:
•    29th Bud Light SCORE San Felipe 250, held Jan. 22-25, San Felipe, Mexico
•    Inaugural Bud Light SCORE Baja Sur 500, held April 15-19, Cabo San Lucas to Loreto, Mexico
•    47th Bud Light SCORE Baja 500, June 4-7, Ensenada Mexico
•    3rd SCORE Imperial Valley 250, Sept. 24-27, Coyne Powersports Motorplex-Plaster City, Calif.
•    48th Bud Light SCORE Baja 1000, Nov.18-21, Ensenada, Mexico
SCORE SPONSORS…
SCORE corporate offices are located in Reno, Nev. and the SCORE Tech Shop is in El Cajon, Calif., just east of San Diego.
Official Sponsors: Bud Light-Official Beer/Official Race Sponsor, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, Rigid Industries LED Lighting-Official Lights, King Shocks-Official Shock Absorber, Polaris-Official UTV, Vision Wheel – Official Wheel, Axial R/C-Official R/C Vehicle, CBS Sports Network-Official Television Partner, Coca-Cola-Official Soft Drink, Coyne Powersports-Official Powersports Supplier,Wide Open Excursions- Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
Associate Sponsors: All Road Satellite, Symons Ambulance Company, Aero Calafia, Tessco.
Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, Instant Mexico Auto Insurance, GoPro, PCI Race Radios, McKenzie’s Performance Products, Advanced Color Graphics.
For more information, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.

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