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SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com

SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com

January 24, 2019

January SCORE Journal spotlight shines on review of 2018

SCORE World Desert Championship & SCORE Awards Night

Vol. 5, No. 1 airing ‘LIVE’ at www.SCOREInternational.com; SCORE Journal includes

in-depth coverage of SCORE International, SCORE World Desert Championship, industry

 

    ENSENADA, Baja California, Mexico — Detailed coverage in text, images and video from this month’s 2018 SCORE Awards Night, including breakouts with overall point champions Wayne Matlock, Rob MacCachren, Todd Winslow/Matt Winslow and Justin Morgan/Mark Samuels are bathed in the spotlight this month in Vol. 5, No. 1 of the highly-acclaimed SCORE Journal digital online magazine.

     Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/183537-score-journal.

     In addition to the in-depth review section of both the 2018 SCORE Award Night and each event in the four-race 2018 SCORE World Desert Championship along several colorful features and interviews, several SCORE News items, lots of new products and a very special feature on Nico Saad, the 2018 SCORE Person of the Year.

WELCOME

     “The SCORE racing community experienced an extremely memorable 2018 SCORE World Desert Championship and this issue once again clearly reflects this fact while depicting the most memorable moments of it,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “This January issue of the SCORE Journal features an in-depth look at the entire 2018 SCORE World Desert Championship, race-by-race and an overview.”

     “We also salute with a very special feature Mexico’s grand tourism advocate Nico Saad of Ensenada as the 2018 SCORE Person of the Year.”

     “There are also very informative and very special up close looks at the season point championships of several racers, especially SCORE Overall point champ Wayne Matlock (Overall UTV and PRO UTV FI), Rob MacCachren (Overall Truck and SCORE Trophy Truck) and the father and son team of Todd and Matt Winslow (Overall Open-Wheel and Class 10).”

    “We also have a colorful recap of the 2018 SCORE Awards Night celebration attended by nearly 600 racers, crews, sponsors, VIP and media at the San Diego Air & Space Museum.”

CLIMBING HIGHER

     The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.

SPECIAL NUMBERS

     The SCORE Journal digital magazine’s November 2018 (SCORE Baja 1000) issue delivered a record 2.8 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded 224,628 unique viewers/readers.

     The SCORE website for the week of the 51st SCORE Baja 1000 in November of last year had a very strong 1.2 million unique viewers.

     The newly produced live streaming format recorded 294,994 live views on race day during its debut at the 50th SCORE Baja 500 in June of last year.

INSIDE VOL. 5, NO. 1

     Vol. 5, No. 1 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.

     This edition is anchored around a very detailed look at the entire four-race 2018 SCORE World Desert Championship, overview and a detailed look at each event.

     Highlight of the edition is a large spread from the 2018 SCORE Awards Night, where nearly 600 racers, crews, sponsors, VIPs and media celebrated for the second straight year on Jan. 12 at the iconic San Diego Air & Space Museum.

     The photo and video-laden issue highlights the winning efforts of many, many racers topped by the stories on the championship efforts of Wayne Matlock, Rob MacCachren and the father/son team of Todd Winslow/Matt Winslow.

     There is also a wonderful story on Dan Chamlee, who won the Class 7 season point championship in his special Ford Ranger. It was his 14th SCORE season class point title and 13th straight.

     There is also photo package of all 32 SCORE Pro and Sportsman season point champions from the 2018 SCORE World Desert Championship.

     The Off-Road Marketplace in this issue continues to shine brightly on the latest new products for racers and enthusiasts.

SCORE JOURNAL

     The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.

    The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.

EN ESPANOL!

     The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.

SCOREscope

TV TIME

     SCORE races in 2018 have been airing on the El Rey Network domestically and around the globe on ESPN International and syndication. The SCORE Baja 1000 will air as a two-hour special for race coverage and is scheduled to air first on February 24 of this year.

     El Rey Network is a 24-hour, English-language lifestyle network and is available in 45 million homes across the country through cable and OTT providers and via satellite on DirecTV Channel 341 and Dish Network Channel 253. For more information on how to watch El Rey visit http://elreynetwork.com.

2019 SCHEDULE

     Here is the four-race 2019 SCORE World Desert Championship and for the fourth consecutive year all races are being held in Baja California, Mexico:

  • 33rd SCORE San Felipe 250, April 3-7, San Felipe, Mexico
  • 51st SCORE Baja 500, May 29-June 2, Ensenada, Mexico
  • Inaugural Lucerna SCORE Baja 400, Sept. 19-23, Ensenada, Mexico
  • 52nd SCORE Baja 1000, Nov.19-24, Ensenada, Mexico

ABC TV IN 2019

     SCORE has confirmed that the 2019 SCORE World Desert Championship will be televised on the ABC TV family of networks, marking the first time back on the ABC network since the 1967 and 1968 coverage of the Baja 1000 on ABC’s old Wide World of Sports show.

     The one-hour shows on the 33rd SCORE San Felipe 250, 51st SCORE Baja 500 and the 52nd SCORE Baja 1000 will be televised as part of ABC’s World of X Games year-long programming. Presented by SCORE sponsors Monster Energy and BFGoodrich Tires, the ABC World of X Games series profiles iconic action sports figures and also highlights athletes, artists, event previews and recaps.

     SCORE also announced that the inaugural Lucerna SCORE Baja 400 next September will air as a one-hour special on ESPN TV.

     Hall of Fame racer Cameron Steele’s popular ‘Trail of Missions’ show has been shown as part of ABC’s World of X Games series for the past several years.

     All of the SCORE race coverage shows will continue to air internationally in over 20 countries in Europe, Asia and South America via syndication and ESPN International.

SCORE SPONSORS…

     Official SCORE Sponsors: BFGoodrich Tires-Official Tire and official race title sponsor, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Lucerna Hotels & Resorts-Official Hotel and official race title sponsor, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

     SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte.

     Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.

     Lucerna Hotels & Resorts 22nd Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Lucerna Hotels and Resorts, Asociacion de Hoteles del Noroeste.

     For more information regarding SCORE, visit the official website of the SCORE World Desert Championship atwww.SCOREInternational.com.

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