July 22, 2020
Also: SCORE annual Suspension Guide
July SCORE Journal spotlights return of iconic Ford Bronco,
SCORE Suspension Guide & legendary Baja Bug classes
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — July’s issue of SCORE Journal is honored to showcase in words, images and videos the return of Ford’s iconic Bronco which has re-emerged after a 24-year absence. The annual SCORE Suspension Guide is also in the spotlight in this month’s Vol. 6, No. 7 of the critically-acclaimed SCORE Journal digital online magazine that is now available online in both English and Spanish.
Full of interactive news and feature stories, the issue is now live on the SCORE website at www.score-international.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/
In this colorful 93-page edition, besides the diligently detailed look at the new Ford Bronco and the annual SCORE Suspension Guide, this issue includes a look at the Chenowth High-Cage single-seat classic built to honor Ivan ‘Ironman’ Stewart along with a nostalgic look at the lasting legacy of the SCORE Class 5 and Class 5/1600 Baja Bugs.
“Our July issue explores the re-launch of the iconic Ford Bronco and Ford Bronco Sport, the next gen family of the Ford SUV line-up,” stated Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “The new Bronco family of products was conceived and developed to provide an SUV platform that will address a different level of needs for everyone with their three-model variation line introduction.”
“SCORE is excited to see the return of the legend, that was such an integral part of early Baja racing years with Rod Hall, Parnelli Jones and others laying the foundation for the iconic status for the Ford Bronco’s Ford Performance platform.”
“Besides our annual SCORE Suspension Guide, this month’s SCORE Journal also takes a memorable stroll down memory lane with a much-deserved feature on two of the historic SCORE racing classes for Baja Bugs-Class 5 and Class 5/1600.”
INSIDE VOL. 6, NO. 7
Vol. 6, No. 7 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
BUILT WILD™ FORD BRONCO
The major lead spread in July’s SCORE Journal is all about the Ford unveiling of the 2021 Bronco last week– which includes a classic two-door and first-ever four-door – the flagship of an all-new family of rugged off-road vehicles.
The all-4×4 Bronco brand is Built Wild™ and ready to deliver thrilling experiences with its heritage-inspired style, engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in the most remote corners of the world.
Ford Bronco returns as the flagship of a new all-4×4 family of rugged SUVs, with a classic two-door and a first-ever four-door; both are engineered with Built Wild Extreme Durability Testing, Capability and Innovative Design for segment-leading 4×4 capability, long-term off-road performance and dependability.
This issue of the SCORE Journal also includes the extensive annual SCORE Suspension Guide, a review of Baja worthy upgrades.
Another feature is a wonderful trip down memory lane looking at two of the traditional Baja Bug classes in SCORE racing—Class 5 and Class 5/1600.
There is also a special feature on the 1977 Chenowth High-Cage single-seat classic built to honor Ivan ‘Ironman’ Stewart.
Also part of the grid in July is a unique view of re-thinking the ways that SCORE racers and off-road enthusiasts hydrate.
The Off-Road Marketplace in this issue continues to shine brightly on the latest new products for racers and enthusiasts.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the races that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue, 62,120,121unique page views with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s October 2019 (SCORE Baja 1000 preview) issue delivered a record 2.89 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded over 502,000 unique viewers/readers.
The SCORE website for the race week of the 52nd SCORE Baja 1000 in November of last year had a record 2.7 million unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
During race week for last year’s SCORE Baja 1000, SCORE Facebook generated 537,609 views and the SCORE App had 552,443 total sessions in that window.
And the SCORE Journal’s March 33rd SCORE San Felipe 250 (2019) preview issue was viewed by 1,810,444 unique viewers and our Spanish language edition of the SJ generated over 190,000 unique viewers.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.score-international.com.