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SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com

SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com


March 24, 2017


March issue of SCORE Journal features special preview

section for next week’s 31st SCORE San Felipe 250


Vol. 3, No. 3 now airing ‘LIVE’ at www.SCOREInternational.com; SCORE Journal features

in-depth coverage of SCORE International, SCORE World Desert Championship, industry


    ENSENADA, Mexico — On the eve of the launch of the 2017 SCORE World Desert Championship a special preview section on next week’s 31st SCORE San Felipe 250 and visitor’s guide to the quaint San Felipe area are among the highlights of this month’s Vol. 3, No. 3 of the acclaimed SCORE Journal.

Full of interactive news and features it is now live on the SCORE website at www.SCOREInternational.comand is available through SCORE social media channels as well as a direct link at SCORE Journal, Vol. 3, No. 3.

Besides the spotlight on the 31st SCORE San Felipe 250, among the key features are the cover story on race-bred off-road shock systems. There is also an in-depth view of the 2016 SCORE Overall UTV Champion and an insightful historical feature on Jerry Penhall and his Baja adventures that appear in the magazine this year on the road to the 50th SCORE Baja 1000. As icing on the cake, a candid interview appears as well with the iconic Sal Fish, who has agreed to be the Grand Marshal for this year’s 50th SCORE Baja 1000.


The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The revamped SCORE website also generates an average of over 2 million monthly unique viewers.


“SCORE is on the threshold of a new season, one which celebrates the 50th anniversary of the iconic SCORE Baja 1000 and this month’s SCORE Journal is a fitting tribute to both the start of the 2017 season and the Granddaddy of all Desert Races,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “Our third digital issue of 2017 also takes a spectacular look at San Felipe as well as a colorful preview of the 31st SCORE San Felipe 250.”

“SCORE also welcomes two new partners in this issue with both RACELINE Wheels and the El Rey Network. ERN is our new domestic television partner. And it is an honor to have Sal Fish involved with the 50th celebration and we have an exclusive feature and a colorful interview with him in this issue.”


Vol. 3, No. 3 of the SCORE Journal is once again filled with several interesting must-read features and news items.

SCORE JOURNAL CLICK for this month’s Issue!

This month’s issue puts the microscope in reviewing the creative an innovative off-road shock technology that makes for ‘smooth landings’ in racing as well as recreational use.

Another feature is an up close and personal story on Alonso Lopez and how he and his team never gave up during the 2016 season and came up with the Pro UTV overall and class championship. Lopez also previews his move this season to the Pro UTV Forced Injection class.

There is also a very special peek at the first official trailer for the Dana Brown’s upcoming Dust2Glory movie.

Two exclusive features in this issue are part of the monthly special on “Road to the 50th” look at the iconic SCORE Baja 1000 feature series that is part of each SCORE Journal in 2017.

One of the stories is on four-time SCORE Baja 1000 class winner Jerry Penhall who continues as a prominent open-wheel desert race car builder.

The other story in our “Road to the 50th” section is an in-depth look at the life and a revealing interview with the legendary Hall of Famer Sal Fish, former SCORE owner who is the Grand Marshal for the 50th SCORE Baja 1000.

Also reviewed in this issue are Lincoln Electric’s newest line of CNC plasma cutting tables and Can-Am’s Maverick X3 Max four-passenger UTV.

And the issue again includes the Off-Road Marketplace displaying the latest products for racers and enthusiasts.


The SCORE Journal, which launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with a print edition for the annual SCORE Awards Night.

The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.


The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the traditional version.


The four-race 2017 SCORE World Desert Championship in Baja California, Mexico along with the SEMA SCORE Baja 1000 Experience/SCORE Baja 1000 Qualifying in Las Vegas will all air on El Rey Network in the United States. International distribution is by way of syndication.

El Rey Network is a 24-hour, English-language lifestyle network targeting “Strivers,” viewers who hold strong core beliefs about the importance of family, independence, hard work, craftsmanship, and legacy.

Founded by maverick filmmaker Robert Rodriguez, and curated by Rodriguez and his artistic collective, the network features action-packed programming, relatable heroes and aspirational stories that embrace today’s America. El Rey’s slate is anchored by signature series including the original drama “From Dusk Till Dawn: The Series,” the one-on-one interview program “El Rey Network Presents: The Director’s Chair,” and “Lucha Underground,” a lucha libre wrestling series produced by Mark Burnett.

El Rey Network’s lineup also showcases a wide range of iconic feature films and television series including genre, action, and sci-fi/ horror. El Rey Network LLC is jointly owned by Robert Rodriguez and FactoryMade Ventures, with a minority stake held by Univision Networks & Studios, Inc.

El Rey Network is available in 45 million homes across the country through cable and OTT providers and via satellite on DirecTV Channel 341 and Dish Network Channel 253. For more information on how to watch El Rey visit http://elreynetwork.com.


From award-winning documentary filmmaker Dana Brown, Dust2Glory has chronicled each of the four races in the 2016 SCORE World Desert Championship. D2G, which began shooting at the 2015 SCORE Baja 1000, continued up close and personal coverage capturing the robust racers in their amazing adventures in Mexico’s majestic Baja California peninsula through all four spectacular 2016 races. Dust2Glory is scheduled for release later this year.


This series delivers a unique inside look into what racing in SCORE is all about!  Think of it as

bringing the SCORE Racer Briefing to life!  These videos, including archive footage and new interviews with current racers, will inform, educate AND entertain across every topic that is important and instrumental to the SCORE racing world.

Video topics will include: insurance and accidents, transponders and spot trackers, tracking and chasing, traveling in Baja, contingency, video, photos and social media, tech inspection, pre-running, aircraft and aerial operations, race fuel, race day/start line primer, radio operations, course markings/speedzones/checkpoints, racing and passing, the chase team, and many, many more.


This series is all about Action, Action, Action!  Each episode will feature the ultimate in high octane highlights from SCORE race action, past and present.  Tapping into the vast SCORE archive, as well as current television footage, SCORE All Out is the No. 1 source for the best in SCORE racing short-form action video highlights.   Great editing, high energy soundtracks, cool interviews – this will be the highlight series that will make all the other (pirated) stuff online look like junk.  The focus will always be on generating exciting and driving racer registration – so we’ll work to do that through timing and scheduling, including:

Thirty (30) days prior to each SCORE race, all SCORE All Out! videos will be focused on footage from that race.  Thirty (30) days after each SCORE race, all SCORE All Out! videos will be focused on celebrating the victories and highlights of the previous SCORE race, as well as giving people a tasty preview of the upcoming CBS Sports Network show.


The four-race 2017 SCORE World Desert Championship and for the second time all four are being held in Baja California, Mexico. Here is the complete 2017 SCORE World Desert Championship schedule:

  • 31st SCORE San Felipe 250, March 30-April 2, San Felipe, Mexico
  • 49th SCORE Baja 500, June 1-4, Ensenada Mexico
  • Rosarito Beach 21st SCORE Desert Challenge, Sept. 14-17, Rosarito Beach, Mexico
  • 50th SCORE Baja 1000, Nov.14-18, Ensenada, Mexico to La Paz, Mexico


Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Raceline Wheels-Official Wheel, Axial R/C-Official R/C Vehicle, El Rey Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, Coca Cola, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.

Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.

Rosarito Beach SCORE Desert Challenge Special Partners: Ayuntamiento de Playas de Rosarito, Cotuco de Playas de Rosarito, Comite de Mercadatecnia Playas de Rosarito.

For more information regarding SCORE, visit the official website of the SCORE World Desert Championship atwww.SCOREInternational.com.

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