November SCORE Journal shines spotlight brightly on 3 SCORE Trade show displays, Las Vegas qualifying for SCORE Baja 1000 –

November SCORE Journal shines spotlight brightly on 3 SCORE Trade show displays, Las Vegas qualifying for SCORE Baja 1000




November 25, 2018

November SCORE Journal shines spotlight brightly on 3 SCORE

Trade show displays, Las Vegas qualifying for SCORE Baja 1000


Vol. 4, No. 11 airing ‘LIVE’ at; SCORE Journal includes

in-depth coverage of SCORE International, SCORE World Desert Championship, industry


    ENSENADA, Baja California, Mexico — SCORE’s extensive participation in popular recent industry trade shows and the Las Vegas Motor Speedway qualifying event for the 51st SCORE Baja 1000 are bathed in the spotlight this month in Vol. 4, No. 11 of the highly-acclaimed SCORE Journal digital online magazine.

Full of interactive news and feature stories, the issue is now live on the SCORE website at and is available through SCORE social media channels as well as a direct link at

In addition to the in-depth review story on SCORE Trophy Truck qualifying for this year’s iconic Granddaddy of All Desert Races that was presented by BFGoodrich Tires, there are also special reports on SCORE’s participation in three major industry trade shows in SoCal and Las Vegas as well as several SCORE News items, a colorful, expansive SCORE Holiday gift guide and another unique industry update.


“The SCORE racing community experienced an extremely memorable 2018 SCORE World Desert Championship and this issue once again clearly reflects this fact,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “This November issue of the SCORE Journal features an in-depth look in both pictures and words at the three important industry trade shows where SCORE had significant visibility and exposure.”

“There is also a very informative review of the very special and well-attended SCORE Baja 1000 qualifying event presented by BFGoodrich Tires for SCORE Trophy Trucks in Las Vegas.”

“We also have a photo feature piece on a Ford Ranger luxury pre-runner and a very cool look at some of the latest new products from the 2018 SEMA Show.”


The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.


The SCORE Journal digital magazine’s May 2018 issue surpassed 2 million unique viewers/readers.

The newly produced live streaming format recorded 294,994 live views on race day of the SCORE Baja 500 and for the 10 day period surrounding the event, including race week, the SCORE website audience numbers eclipsed 1 million unique viewers.


Vol. 4, No. 11 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, exciting videos and several news items.

This edition is anchored around SCORE’s involvement at three major industry trade shows—the Sand Sports Super Show in Costa Mesa, Calif., the Lucas Oil Off-Road Expo in Pomona, Calif. and the SEMA Show in Las Vegas.

As part of the SEMA Show coverage is a lasting look at the SEMA SCORE Baja 1000 Experience presented by BFGoodrich Tires as well as the popular SCORE Trophy Truck Qualifying event for the 51st SCORE Baja 1000, held for the fifth time at Las Vegas Motor Speedway

Also included in this issue is a dandy, delectable display of sensible, succulent gift ideas for the SCORE Baja enthusiast in the unique SCORE Holiday Gift Guide with a wide variety of one-of-a-kind choices.

The Off-Road Marketplace in this issue continues to shine brightly on the latest off-road products for 2018 and beyond for racers and enthusiasts with a very special look at some of the latest new products introduced at the recent SEMA Show in Las Vegas.


The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.

The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.


The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.



Here is the four-race 2019 SCORE World Desert Championship and for the fourth consecutive year all races are being held in Baja California, Mexico:

  • 33rd SCORE San Felipe 250, April 3-7, San Felipe, Mexico
  • 51st SCORE Baja 500, May 29-June 2, Ensenada, Mexico
  • Inaugural Lucerna SCORE Baja 400, Sept. 19-23, Ensenada, Mexico
  • 52nd SCORE Baja 1000, Nov.12-17, Ensenada, Mexico


SCORE races in 2018 are airing on the El Rey Network domestically and around the globe on ESPN International and syndication. The SCORE Baja 1000 will air as a two-hour special for race coverage.

Airing on Dec. 9 will be the Lucerna Hotels & Resorts Tijuana 22nd SCORE Desert Challenge on the ERN. Check local listings for the broadcast time in your area.

El Rey Network is a 24-hour, English-language lifestyle network and is available in 45 million homes across the country through cable and OTT providers and via satellite on DirecTV Channel 341 and Dish Network Channel 253. For more information on how to watch El Rey visit


Official SCORE Sponsors: BFGoodrich Tires-Official Tire and official race title sponsor, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte.

Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.

Lucerna Hotels & Resorts 22nd Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Lucerna Hotels and Resorts, Asociacion de Hoteles del Noroeste.

For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at