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SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com

SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com

October 20, 2018

October SCORE Journal shines spotlight brightly on upcoming

iconic 51st SCORE Baja 1000 with massive early preview section

Vol. 4, No. 10 airing ‘LIVE’ at www.SCOREInternational.com; SCORE Journal includes

in-depth coverage of SCORE International, SCORE World Desert Championship, industry

 

    ENSENADA, Baja California, Mexico —November’s 51st SCORE Baja 1000 is bathed in the spotlight with a preview of November’s Granddaddy of All Desert Races this month in Vol. 4, No. 10 of the highly-acclaimed SCORE Journal digital online magazine.

     Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/183537-score-journal.

     In addition to the in depth preview story on this year’s iconic race, there is also a colorful review of September’s Lucerna Hotels & Resorts Tijuana 22nd SCORE Desert Challenge, another on a look back at Jeep vehicles in SCORE racing, a color-perfect look at Joe Bacal’s new Axalta SCORE Trophy Truck as well as several SCORE News items and another unique industry update.

WELCOME

     “The SCORE racing community is experiencing an extremely memorable 2018 SCORE World Desert Championship and this issue once again clearly reflects this fact,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “This October issue of the SCORE Journal features an in-depth preview of November’s SCORE Baja 1000 in both pictures and words as the world’s best desert race starts its sixth decade.”

     “There is also a very informative review of September’s Lucerna Hotels & Resorts Tijuana 22nd SCORE Desert Challenge with a special look and interview with veteran Cameron Steele regarding his first career SCORE Trophy Truck race victory.”

    “We also have a feature piece on the legendary Jeep vehicles that have such massive roots in SCORE desert racing, a story on the development of drive trains and a very colorful look at Joe Bacal’s sparkling new Axalta SCORE Trophy Truck.”

CLIMBING HIGHER

     The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.

SPECIAL NUMBERS

     The SCORE Journal digital magazine’s May 2018 issue surpassed 2 million unique viewers/readers.

     The newly produced live streaming format recorded 294,994 live views on race day of the SCORE Baja 500 and for the 10 day period surrounding the event, including race week, the SCORE website audience numbers eclipsed 1 million unique viewers.

INSIDE VOL. 4, NO. 10

     Vol. 4, No. 10 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, exciting videos and several news items.

     This edition is anchored around a detailed preview of the upcoming 51st anniversary of the iconic SCORE Baja 1000, the season-finale of the four-race 2018 SCORE World Desert Championship.

     Also included in this issue is expanded coverage of September’s Lucerna Hotels & Resorts Tijuana 22nd SCORE Desert Challenge. With multiple stories and photo essays displaying the action of the exciting event, a key story is on Cameron Steele’s first career SCORE Trophy Truck win in his No. 16 Monster Energy Desert Assassins Chevy Silverado.

     The Off-Road Marketplace in this issue continues to shine brightly on the latest off-road products for 2018 for racers and enthusiasts.

SCORE JOURNAL

     The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.

    The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.

EN ESPANOL!

     The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.

SCOREscope

2018 REMAINING SCHEDULE

  • 51st SCORE Baja 1000, Nov.14-18, Ensenada, Mexico

2019 SCHEDULE

     Here is the four-race 2019 SCORE World Desert Championship and for the fourth consecutive year all races are being held in Baja California, Mexico:

  • 33rd SCORE San Felipe 250, April 3-7, San Felipe, Mexico
  • 51st SCORE Baja 500, May 29-June 2, Ensenada, Mexico
  • Inaugural Lucerna SCORE Baja 400, Sept. 19-23, Ensenada, Mexico
  • 52nd SCORE Baja 1000, Nov.12-17, Ensenada, Mexico

TV TIME

     SCORE races in 2018 are airing on the El Rey Network domestically and around the globe on ESPN International and syndication. The SCORE Baja 1000 will air as a two-hour special for race coverage.

     El Rey Network is a 24-hour, English-language lifestyle network and is available in 45 million homes across the country through cable and OTT providers and via satellite on DirecTV Channel 341 and Dish Network Channel 253. For more information on how to watch El Rey visit http://elreynetwork.com.

SCORE SPONSORS…

     Official SCORE Sponsors: BFGoodrich Tires-Official Tire and official race title sponsor, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

     SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte.

     Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.

     Lucerna Hotels & Resorts 22nd Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Lucerna Hotels and Resorts, Asociacion de Hoteles del Noroeste.

     For more information regarding SCORE, visit the official website of the SCORE World Desert Championship atwww.SCOREInternational.com.

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