August 24, 2019
August SCORE Journal spotlight previews September’s Inaugural Lucerna SCORE Baja 400 race in Ensenada
in-depth coverage of SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — Extensive coverage in text, images and video previewing next month’s Inaugural Lucerna SCORE Baja 400 along with an exclusive interview with SCORE President/Race Director Jose A. Grijalva and a pictorial review of new vehicles from Polaris and Ford are all bathed in the spotlight this month in Vol. 5, No. 8 of the critically-acclaimed SCORE Journal digital online magazine.
Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/
In addition to the huge section previewing the newest SCORE Baja race, the candid Grijalva interview, the Polaris and Ford pictorials, the issue also includes several SCORE News items and the SCORE Journal’s very popular annual Wheel Guide.
“Every issue of our SCORE Journal seems to surpass the previous month and our August issue is no exception,” said Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. Leading things off, the August SJ takes a meaningful, colorful, in-depth and detailed look at the newest SCORE Baja race which also marks the first time SCORE has ever had three races in the same season in Ensenada. The pre-race coverage is split into several different areas showcasing Ensenada, the off-road capital of the world.”
“We are also very pleased with our exclusive, candid, one-on-one interview with the busiest person in the SCORE world—SCORE President/Race Director Jose A. Grijalva. This issue also features an overview of two new vehicles in the Polaris RZR Pro XP UTV and the Ford Super Duty Tremor truck.”
The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s November 2018 (SCORE Baja 1000) issue delivered a record 2.8 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded 224,628 unique viewers/readers.
The SCORE website for the week of the 51st SCORE Baja 1000 in November of last year had a very strong 1.2 million unique viewers.
Helped by the SCORE live streaming format, The SCORE San Felipe 250 recorded 1,155,904 unique visitors to the SCORE website during race week.
And the SCORE Journal’s March 33rd SCORE San Felipe 250 preview issue was viewed by 1,810,444 unique viewers and our Spanish language edition of the SJ generated over 190,000 unique viewers!
INSIDE VOL. 5, NO. 8
Vol. 5, No. 8 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
This edition is anchored around a colorful preview of the Inaugural SCORE Baja 400 which gives SCORE three annual races centered in Ensenada, Baja California, Mexico—the Off-Road Capital of the World.
This issue also includes a unique, one-of-a-kind, up-close-and-personal interview with SCORE’s extremely busy President/Race Director Jose A. Grijalva.
SCORE Journal’s popular annual Wheel Guide is also showcased in this month’s lineup along with the regular SCORE News section that includes the detailed, race-by-race 2019 SCORE World Desert Championship point standings after the first two of the four races in this year’s series.
This month’s Journal also includes a look at the new Polaris RZR Pro XP UTV and the 2020 Ford Super Duty Tremor full-sized truck.
The Off-Road Marketplace in this issue continues to shine brightly on the latest new products for racers and enthusiasts.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Here is the four-race 2019 SCORE World Desert Championship and for the fourth consecutive year all races are being held in Baja California, Mexico:
- 33rd SCORE San Felipe 250, April 3-7, San Felipe, Mexico
- 51st SCORE Baja 500, May 29-June 2, Ensenada, Mexico
- Inaugural Lucerna SCORE Baja 400, Sept. 18-22, Ensenada, Mexico
- 52nd SCORE Baja 1000, Nov.19-24, Ensenada, Mexico
ABC TV IN 2019
The 2019 SCORE World Desert Championship is being televised on the ABC TV family of networks, marking the first time back on the ABC network since the 1967 and 1968 coverage of the Baja 1000 on ABC’s old Wide World of Sports show.
The one-hour shows on the 33rd SCORE San Felipe 250, 51st SCORE Baja 500 and the 52nd SCORE Baja 1000 will be televised as part of ABC’s World of X Games year-long programming. Presented by SCORE sponsors Monster Energy and BFGoodrich Tires, the ABC World of X Games series profiles iconic action sports figures and also highlights athletes, artists, event previews and recaps.
The inaugural Lucerna SCORE Baja 400 in September will air as a one-hour special on ESPN TV, also on the World of X Games programming.
All of the SCORE race coverage shows continue to air internationally in nearly 25 countries in Europe, Asia and South America via syndication and ESPN International.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Lucerna Hotels & Resorts-Official Hotel and official race title sponsor, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.