March 18, 2014
SCORE Dirt LiveHD show helps promote next month’s inaugural SCORE Imperial Valley 250;
Official race course to be unveiled on Tuesday’s show
SAN DIEGO—Southern California desert racers Danny Prather and Matt Lovell along with Damon Flippo, an executive with Arizona’s Rigid Industries LED Lighting company will all be in the SCORE spotlight during Tuesday’s SCORE Dirt LiveHD internet show. Round 2 of the five-race 2014 SCORE World Desert Championship series will be the SCORE Imperial Valley 250, April 24-27 in Plaster City, Calif., 17 miles west of El Centro.
The upcoming race will be taped for airing in the United States and Canada as a one-hour special on the CBS Sports Network. The first of a minimum of two broadcasts of it is scheduled to air on Sunday, June 15 at 9 p.m. EDT. Commentators for the national television show will be Cameron Steele and Chris Jacobs. The race will also air internationally to nearly 200 countries through an international distributor.
During the 12th episode of the 2014 SCORE Dirt LiveHD season at 7 p.m. (PST) Tuesday the special video segment to air will be a promotional piece on the upcoming SCORE Imperial Valley 250 produced by Spectrum Advertising of El Centro, Calif.
The official course map for the SCORE Imperial Valley 250 will also be unveiled during Tuesday night’s show. The race will be a three-lap race over a rugged course of approximately 82 miles. The race will have two designated spectator areas, one adjacent to the nearly eight-mile infield section of the course by the main pits and start/finish line area off of Wheeler Road while the other will be a five-mile section alongside Evan Hewes Highway with viewing of nearly 10 miles on the South End of the race course. More race details are available at www.IVSCORE250.com.
The drawing for qualifying and start positions will be held live on the SCORE Dirt LiveHD show of Tuesday, April 8. SCORE Trophy Truck and the unlimited Class 1 for open-wheel desert race cars will have a private qualifying session on Thursday of race week on part of the race course. The balance of the 35 Pro and 6 Sportsman classes for cars, trucks, motorcycles and ATVs will start in the order received in the April 8 drawing.
With several million viewers in nearly 150 countries in 2013, the SCORE Dirt LiveHD one-hour show is broadcast live weekly and the show is anchored in 2014 around the new SCORE World Desert Championship series which has combined his two desert racing series, the SCORE Desert Series and the High Desert Racing Association.
Prather, 34 of Ramona, Calif., will return to SCORE racing at the SCORE Imperial Valley 250, competing in the Pro ATV class. Prather won the point championship in SCORE Class 25 for open ATVs in both 2006 and 2007 with Mike Cafro, Fallbrook, Calif., as his primary teammate.
Lovell, 37, of Costa Mesa, Calif., is relatively new to desert racing and is scheduled to compete in his first SCORE races this year, June’s SCORE Baja 500 and November’s SCORE Baja 1000. Converting his Ford Ranger into a Class 7 vehicle, Lovell has been a solo driver for the last few years in a U.S. domestic racing series. He has raced in 15 events since he began in 2005 with seven top four finishes.
Flippo is a key executive with Rigid Industries. Since 2004, Rigid Industries of Gilbert, Ariz., has emerged as an industry leader and originator of the most efficient LED lighting solutions. Part of the Rigid Elite Torture Team are several SCORE desert racers led by four-time SCORE Trophy Truck season point champion B.J. Baldwin of Las Vegas.
Rigid Industries is also in its second year as the official lighting sponsor of the SCORE World Desert Championship series. The first of its kind in the world of LED lighting, with patented optics and cutting edge technology, Rigid Industries is among the front runners in extreme light output, durability and maximum efficiency.
In addition to reigning SCORE Trophy Truck season point champ Baldwin (2006, 2008, 2012 and 2013) other key SCORE racers and teams that are part of the Rigid Elite Torture Team are COPS Racing (John Langley, Morgan Langley and Zak Langley), Bryce Menzies, Justin Davis, Dan Chamlee, and Brandon Walsh.
The 2014 season of Dirt LiveHD includes numerous on-site interviews in addition to the shows that will be broadcast from the SCORE broadcast studios in El Cajon, Calif., just east of San Diego.
In addition to 48 shows in 2013 Dirt LiveHD provided live coverage from the three SCORE Baja race weeks, the massive SCORE exhibit at the Lucas Oil Off-Road Expo, the 2013 SCORE Awards Night and the three HDRA race weeks.
The high definition shows also includes numerous award-winning video highlight packages, most produced by Mexico’s Cactus Films or San Diego’s Tempt Media.
Dirt LiveHD also goes on-site live with expanded event coverage during SCORE events. Live event coverage in 2014 will include the entire five-race 2014 SCORE World Desert Championship series of two races in the United States and three in Baja California, Mexico. The second event of the new SCORE World Desert Championship series will be the inaugural SCORE Imperial Valley 250 in Plaster City, Calif., April 24-27.
DIRT LIVEHD CREW
Desert racing public address announcer and former racer George Antill is the executive producer and host of the show. One of the regular elements of the show on a SCORE social media interchange, allowing fans and racers to comment and ask questions through the SCORE Facebook and SCORE Twitter platforms. Another special segment most weeks is SCORE Tech Tips with SCORE Tech co-directors Jake Velasco or Art Savedra or SCORE Trophy Truck racer and prep-shop owner T.J. Flores.
Shaun Sauer, SCORE Media Production Manager, is the coordinating producer of the show. The program is hosted on ustream.com, the world’s largest streaming internet site.
DIRT LIVEHD GUESTS…
With the 48 original shows airing in 2013 and 11 so far in 2014, in addition to extensive live event coverage, special racer guests have included Jim Anderson, R.J. Anderson, Ryan Arciero, B.J. Baldwin, Robby Bell, Ricky Brabec, Jonathan Brenthel, Marc Burnett, Johnny Buss, Johnny Campbell, Kurt Caselli, Dan Chamlee, Martin Christensen, Travis Clarke, Sean Cook, Justin Davis, Pat Dailey, Pat Dean, Colin Edwards, Shane Esposito, Steven Eugenio, T.J. Flores, Doug Fortin, Robby Gordon, Peter Hajas, Rod Hall, Shelby Hall, Nick Hamm, Elias Hanna, Steve Hengeveld, Ed Herbst, Jerry Herbst, Tim Herbst, Troy Herbst, Jesse Jones, Mike Julson, David Kamo, Lucas Knecht, Erek Kudla, Eduardo Laguna, John Langley, Morgan Langley, Zak Langley, Mike Lawrence, Harley Letner, Matt Loiodice, Brad Lovell, Rob MacCachren, Wayne Matlock, Andy McMillin, Daniel McMillin, Jessica McMillin, Luke McMillin, Mark McMillin, Derek Murray, Jason Murray, Andrew Myers, Steve Olliges, Matt Parks, Adam Pfankuch, Mark Post, Kyle Quinn, Josh Quintero, Ivan Ramirez, Joe Ramirez, Jay Reichert, Cody Robinson, Brett Robinson, Larry Roeseler, Kirk Russell, Mark Samuels, Cory Sappington, Ross Savage, Armin Schwarz, Brian Shaleen, Justin Smith, Fred Sobke, Pete Sohren, Cameron Steele, Craig Stewart, Ivan Stewart, Colton Udall, Gus Vildosola Sr, Gus Vildosola Jr, Jason Voss, Kellon Walch, Brandon Walsh, Tim Weigand, Jessie Williamson, Brad Wilson, Brian Wilson, Randy Wilson, Rick Wilson, and Ronny Wilson.
Official Sponsors: Tecate Beer-Official Beer/Official Race Sponsor, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, Amber Racing Services-Official Race Fuels, Rigid Industries-Official Lights, King Shocks-Official Shock Absorber, Volaris Airlines-Official Airline, CBS Sports Network-Official Television Partner, Wide Open Excursions- Official Arrive and Drive Company, Coca-Cola-Official Soft Drink, Crystal Bay Casino-Official Casino, Hotel Coral and Marina-Official Hotel.
Associate Sponsors: Graham Watchmakers, SatellitePhoneStore.com, Symons Ambulance Company.
Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, GoPro, Instant Mexico Auto Insurance, PCI Race Radios, McKenzie’s Performance Products and Advanced Color Graphics.
For more information, visit the official website of the SCORE World Desert Championship series at www.score-international.com.
SCORE MEDIA CONTACT: Dominic Clark, firstname.lastname@example.org