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SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com


August 10, 2015


Presented by City of El Centro

Schedule set for Rigid Industries SCORE Imperial Valley 250

Round 4 of five-race 2015 SCORE World Desert Championship


World’s Foremost Desert Racing organization visiting SoCal Sept. 24-27

as El Centro area provides tremendous community support;


SCORE International celebrating its 42nd season;

Imperial Valley Mall in El Centro hosting several race activities


     RENO, Nev., USA—Moving from its Springtime date last year, the internationally-televised Rigid Industries SCORE Imperial Valley 250, presented by the City of El Centro, will be held next month as Round 4 of the five-race 2015 SCORE World Desert Championship. Returning to SoCal for the third time in two years, the race will be held Sept. 24-27 just west of El Centro, Calif. and approximately 100 miles east of San Diego.

Presented by the City of El Centro, the race will be held near Plaster City partially on 41,000 dedicated acres in an off-highway vehicle use area under the jurisdiction of the El Centro field office of the Bureau of Land Management. The area for the race is also located immediately west of the Naval Air Facility El Centro and is approximately 17 miles west of El Centro off of Interstate 8 (I-8).

The start/finish line area, main pits, primarily spectator area and vendor’s village will once again be in the Coyne Powersports Motorplex, owned by Imperial Valley businessmen Marty Coyne and his son Travis Coyne, both former SCORE desert racers.


The race will be televised on a delayed basis in the USA and Canada as a one-hour special on the CBS Sports Network. The show, being produced by SoCal’s acclaimed, award-winning BCII TV, will air a minimum of twice on the CBS Sports Spectacular show with the initial airing at 9 p.m. ET on Sunday, Nov. 15, 2015. The key repeat broadcast on the CBS Sports Network will be at 9 p.m. ET on Sunday, Nov. 29, 2015. Following the CBS Sports Network telecasts, the Rigid Industries SCORE Imperial Valley 250 show will air worldwide through international distribution.


“Without the amazing assistance from the City of El Centro, the area business community as well as the dedicated SCORE Imperial Valley 250 race committee of over 50 community leaders, SCORE would not be holding this event, simple as that,” commented Roger Norman, CEO/President of SCORE International which is headquartered in Reno, Nev. “In this sport, there are few major desert races held in OHV areas primarily because of safety concerns.”

“El Centro and the SCORE Race Committee with invaluable assistance from the Imperial Valley sheriff and police departments have once again collectively developed an event plan that is compatible with the directives of the BLM. We know that the economic impact of the Rigid Industries SCORE Imperial Valley 250 for the area compares favorably with the most successful events held in the area.”

“We want to especially recognize the dream and vision of former SCORE Trophy Truck racer and Terrible’s Cup champion Marty Coyne (El Centro businessman) and the passion and determination of Jeff Sturdevant, chairman of the SCORE Race Committee. Marty has also provided the event the use of his complex in the heart of the race course for our start/finish line area.”


Last year’s overall race winner was San Diego’s Andy McMillin who was a pinch-hitter for driver of record Rob MacCachren of Las Vegas in the No. 11 Rockstar Energy MacCachren Motorsports Ford F-150. A third-generation desert racer, McMillin, a multi-time SCORE race winner, covered last year’s course in four hours, 11 minutes and two seconds, averaging 59.59 miles per hour.


The SCORE World Desert Championship series features Pro and Sportsman classes for cars, trucks, UTVs, motorcycles and quads with the best desert racers in the world competing in elapsed-times races with staggered starts. Nearly 150 entries from 20 U.S. States and five countries are expected for this race. The classes will again be split into two groups for the Rigid Industries SCORE Imperial Valley 250 presented by the City of El Centro.

The Motorcycle, quad and a few of the slower car/truck/UTV classes will start at 5:30 a.m. onSaturday, Sept. 26 with the featured SCORE Trophy Truck, unlimited Class 1 and other remaining car and truck classes starting at 3 p.m.

While the fastest vehicles are expected to complete the course in around four hours, the time limit for each vehicle to become an official will be eight hours for the morning group of classes and seven hours for the afternoon group. All classes will be required to cover three laps of the race course.


Run as a three-lap race over a rugged desert race course of approximately 85 miles in length, the colorful course will include a purpose-built eight-mile section off Wheeler Road with specially-built jumps, turns and a table top area in a one square mile area of private land in the center of the race course. This infield area will include the start/finish line, the main pits, the SCORE Operations compound, the primary spectator area with SCOREvision as well as the Monster Energy VIP winner’s circle. There will also be a number of food, beverage and merchandise vendors located in this main spectator area.


While the race course will be closed to spectators because of safety requirements for this massive desert race, a second designated spectator area will be located parallel to a five-mile section of the race course along the south side Evan Hewes Highway (County Hwy S-80). The BLM has advised SCORE that this section on the south side of Evan Hewes Highway will be open for camping during the race.

This second spectator area will also be adjacent to the secondary pits for the race. Along with the start/finish line area off of Wheeler Road, these are the only two spectator areas and both will be overseen as will the rest of the race course by the BLM and local and county police agencies to help insure the safety of everyone involved.


A live drawing will be held for starting positions, by class, on Thursday, Sept. 24, at 8 p.m. PT. It will be streamed live through the SCORE website.

Not open to the public, activities for one of the largest spectator events held in Imperial Valley will begin with two, one-lap, controlled-speed reconnaissance runs for official entries in the event, one on Wednesday afternoon, Sept. 23 and the other Thursday morning, Sept. 24.

Starting Thursday, pre and post-race activities for the Rigid Industries SCORE Imperial Valley 250 presented by the City of El Centro will be held in and around the Imperial Valley Mall at 3451 South Dogwood Avenue in El Centro.

The colorful SCORE manufacturer’s midway, contingency and safety inspection of all vehicles in the race will be held in the East parking area of the Imperial Valley Mall from 5 p.m. until 9 p.m. on Thursday, Sept. 24 and from 8 a.m. to 1 p.m. on Friday, Sept. 25.

Racer registration will be held inside the Imperial Valley Mall from 4:30 p.m. to 8:30 p.m. on Thursday, Sept. 24 and from 7:30 a.m. to 12:30 p.m. on Friday, Sept. 25. Media registration will be held inside the Imperial Valley Mall from 1 p.m. to 6 p.m. on Thursday, Sept. 24 and from 11 a.m. to 6 p.m.on Friday, Sept. 25.

On Friday evening, Sept. 25, the Imperial Valley Mall will be the site of safety meetings for several different groups involved with the race and the mandatory racer’s meeting will be held at 7 p.m.

The post-race awards celebration, also open to the public, will be held on Sunday, Sept. 27 at 9 a.m.at the Coyne Powersports Motorplex.


At the very top of the priority list for this event has been safety for the racers as well as the spectators and the nearly 200 course workers.  Starting Tuesday (Sept. 22) the entire area of the race course will be closed to the public by enforcement of the BLM permit for the event.

Race officials have developed the two primary spectator areas both with tremendous site lines of the race course and with ultimate safety in mind. With the added assistance from the area police agencies, race officials are creating a family-friendly spectator environment as well.

To assist the crowd of several thousand expected to attend the race, the SCORE Race Committee has its own website at www.IV250.com with race fans in mind.

The event website also has a reminder list for spectators of the do’s and don’ts for watching the race.


With viewers in over 100 countries, SCORE will present live internet streaming from the event from pre-green to post-checker on its website. Coverage will include live start and finish line interviews as well as live coverage from the many ancillary events tied to the race.  On race day, live satellite tracking of all vehicles in the race will also be broadcast through the SCORE International website.


The ever-growing group that has become ‘friends of SCORE’ from the area of the race include the BLM-El Centro Field Office, the Imperial County Sheriff’s Department, El Centro Police Department, Naval Air Facility El Centro, Emergency Medical Services, De Anza Rescue Unit, Imperial Valley Mall, El Centro Chamber of Commerce, Imperial Irrigation District, the city of El Centro and Imperial County departments of Planning and Public Works, board of supervisors and the county executive officer.


Primary local sponsors for the inaugural SCORE Imperial Valley 250 are: the City of El Centro, Imperial County, Duggins Construction, Alford Distributing, Burgers & Beer, PMC, the Imperial Valley Cycle Center, Shamrock Foods Co., Vulcan Materials Company, Havens and Sons Trucking, Inc., Manazanos Harvesting Inc. and Sunbelt Rentals.

Supporting local sponsors include: Imperial Valley Mall, Spectrum Advertising, Hutchinson and Bloodgood.


All races in the 2015 SCORE World Desert Championship series, along with the special SEMA SCORE Baja 1000 Experience and qualifying for the Bud Light SCORE Baja 1000 from Las Vegas Motor Speedway will once again be aired in the USA and Canada on the CBS Sports Network.  New for 2015, in addition to SCORE Trophy Truck coverage, the shows will also feature top action and highlights from many other classes of trucks, buggies, motorcycles, quads and UTVs – making sure that the most exciting footage and most compelling stories are now part of each race event broadcast.

Capping off the 2015 broadcast season, the Bud Light SCORE Baja 1000 broadcast on CBS Sports Network will be expanded to a full two-hour program – providing the most expansive television coverage of the “Main Event” of all desert races ever, allowing all the major class action to be showcased around the globe to the SCORE International fan base.

2015 CBS Sports Network Original Broadcast Schedule (subject to change, check local listings)

  • Bud Light SCORE San Felipe 250 (first telecasts-Tuesday, March 17, 7 p.m. ET & 11 p.m. ET)
  • Bud Light SCORE Baja Sur 500 (first telecast-Sunday, May 31, 9 p.m. ET; key repeat broadcast-Sunday, June 7, 9 p.m. ET)
  • Bud Light SCORE Baja 500 (first telecast-Sunday, July 26, 9 p.m. ET; key repeat broadcast-Sunday, August 2, 9 p.m. ET) (Trailer — SCORE Baja 500 TV show trailer)
  • Rigid Industries SCORE Imperial Valley 250 presented by the City of El Centro (first telecast-Sunday, November 15, 9 p.m. ET; key repeat broadcast-Sunday, November 29, 9 p.m. ET)
  • Bud Light SCORE Baja 1000 Qualifying @SEMA SCORE Baja 1000 Experience (first telecast-Sunday, January 10, 9 p.m. ET)
  • Bud Light SCORE Baja 1000 (two-hour special) (first telecast-Sunday, January 17, 9 p.m. ET)

CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go towww.cbssportsnetwork.com.


In its 42nd year as the world’s foremost desert racing organization in 2015, the five-race 2015 SCORE World Desert Championship series includes four special events in Baja California, Mexico, and one in the United States. Here is the 2015 SCORE World Desert Championship schedule:

  • 29th Bud Light SCORE San Felipe 250, held Jan. 22-25, San Felipe, Mexico
  • Inaugural Bud Light SCORE Baja Sur 500, held April 15-19, Cabo San Lucas to Loreto, Mexico
  • 47th Bud Light SCORE Baja 500, held June 4-7, Ensenada Mexico
  • 3rd Rigid Industries SCORE Imperial Valley 250, presented by the city of El Centro, Sept. 24-27, Coyne Powersports Motorplex-Plaster City, Calif.
  • 48th Bud Light SCORE Baja 1000, Nov.18-21, Ensenada, Mexico


Issue No. 6 of the SCORE Journal, the new monthly on-line digital magazine of SCORE International and the five-race SCORE World Desert Championship, is live on the SCORE website atwww.SCORE-International.com and is available through SCORE social media channels as well as a direct link at http://scorejournal.digital.

The new digital magazine, which includes numerous linked video segments, is a major element in the media expansion that SCORE is implementing for 2015 which includes its most aggressive national and international television packages, four new online video series, each with 26 episodes and a new consumer based SCORE website.


SCORE corporate offices are located in Reno, Nev. and the SCORE Tech Shop is in El Cajon, Calif., just east of San Diego.

Official Sponsors: Bud Light-Official Beer/Official Race Sponsor, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, Rigid Industries LED Lighting-Official Lights, King Shocks-Official Shock Absorber, Polaris-Official UTV, Vision Wheel – Official Wheel, Axial R/C-Official R/C Vehicle, CBS Sports Network-Official Television Partner, Coca-Cola-Official Soft Drink, Coyne Powersports-Official Powersports Supplier,Wide Open Excursions- Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

Associate Sponsors: All Road Satellite, Symons Ambulance Company, Aero Calafia, Tessco.

Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, Instant Mexico Auto Insurance, GoPro, PCI Race Radios, McKenzie’s Performance Products, Advanced Color Graphics.

For more information, visit the official website of the SCORE World Desert Championship atwww.SCORE-International.com.

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