SCORE announces El Rey Network television agreement for four-race 2017 SCORE World Desert Championship –

SCORE announces El Rey Network television agreement for four-race 2017 SCORE World Desert Championship



March 13, 2017


SCORE San Felipe 250, March 29-April 2

SCORE announces El Rey Network television agreement

for four-race 2017 SCORE World Desert Championship


Early entries from 22 U.S. States, 6 countries; Start Draw on Thursday;

Pre-running opens Saturday for season-opener in Baja California, Mexico


ENSENADA, Mexico – Taking another dramatic leap into the future, SCORE International has announced that it has signed an agreement with El Rey Network of the United States to televise domestically the four-race 2017 SCORE World Desert Championship in Baja California, Mexico along with the special SEMA SCORE Baja 1000 Experience and SCORE Baja 1000 qualifying in Las Vegas.

SCORE TV shows will continue to air internationally through syndication.

The internationally-televised 2017 season also marks the 50th anniversary celebration of the legendary season-ending SCORE Baja 1000, the iconic Granddaddy of all Desert Races to be held in mid-November. The SCORE Baja 1000 is the longest continuously held desert race in the world. And SCORE is the World’s Foremost Desert Racing Organization.


Launched in 2013, El Rey Network was founded by noted filmmaker Robert Rodriguez and is based in Austin, Texas. The El Rey Network currently reaches 45 million U.S. households.


     “SCORE is extremely enthusiastic regarding the potential of this TV agreement with the El Rey Network,” said SCORE CEO/President Roger Norman. “Desert racing is the original extreme sport and the El Rey Network reaches a demographic that is very important to SCORE and our sport. We welcome the opportunity to be the first programming of this kind on the El Rey Network and we anticipate and long and rewarding relationship.”


El Rey Network is a 24-hour, English-language lifestyle network targeting “Strivers,” viewers who hold strong core beliefs about the importance of family, independence, hard work, craftsmanship, and legacy.

Founded by maverick filmmaker Robert Rodriguez, and curated by Rodriguez and his artistic collective, the network features action-packed programming, relatable heroes and aspirational stories that embrace today’s America. El Rey’s slate is anchored by signature series including the original drama “From Dusk Till Dawn: The Series,” the one-on-one interview program “El Rey Network Presents: The Director’s Chair,” and “Lucha Underground,” a lucha libre wrestling series produced by Mark Burnett.

El Rey Network’s lineup also showcases a wide range of iconic feature films and television series including genre, action, and sci-fi/ horror. El Rey Network LLC is jointly owned by Robert Rodriguez and FactoryMade Ventures, with a minority stake held by Univision Networks & Studios, Inc.

     El Rey Network is available in 45 million homes across the country through cable and OTT providers and via satellite on DirecTV Channel 341 and Dish Network Channel 253. For more information on how to watch El Rey visit


     SCORE TV race shows will be produced in association with SCORE International for the fourth straight year by award-winning Brentwood Communications International, Inc. (BCII) of North Hills, Calif.


Entries continue to climb as the deadline to register in time for the start draw is Wednesday for this month’s 31st annual SCORE San Felipe 250 desert race in Baja California, Mexico.

     Early entries from 22 U.S. States, host Mexico, Austria, Canada, Germany and Guatemala are preparing for the popular season-opener. The event will be held March 29-April 2 in San Felipe, the quaint fishing village on the Sea of Cortez, 125 miles south of the U.S. Border at Calexico, Calif.

The deadline for entering to be included in the start draw within each class is Wednesday, March 15, the drawing is Thursday, March 16 and pre-running will open on the magnificent course of nearly 265 miles on Saturday, March 18. Online registration will continue until Sunday, March 26 and on-site, late registration will be held March 29, March 30 and March 31.


The four-race 2017 SCORE World Desert Championship and for the second time all four are being held in Baja California, Mexico. Here is the 2017 SCORE World Desert Championship schedule:

  • 31st SCORE San Felipe 250, March 29-April 2, San Felipe, Mexico
  • 49th SCORE Baja 500, June 1-4, Ensenada Mexico
  • Rosarito Beach 21st SCORE Desert Challenge, Sept. 14-17, Rosarito Beach, Mexico
  • 50th SCORE Baja 1000, Nov.14-18, Ensenada, Mexico to La Paz, Mexico


Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Raceline Wheels-Official Wheel, Axial R/C-Official R/C Vehicle, El Rey Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, Coca Cola, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.

Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.

Rosarito Beach SCORE Desert Challenge Special Partners: Ayuntamiento de Playas de Rosarito, Cotuco de Playas de Rosarito, Comite de Mercadatecnia Playas de Rosarito.

For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at