SCORE MEDIA CONTACT: Dominic Clark, email@example.com
March 6, 2017
SCORE International announces RACELINE Wheels
signs agreement as new Official SCORE Sponsor
Four-race 2017 SCORE World Desert Championship launches
with 31st annual SCORE San Felipe 250 in Baja California, Mexico
ENSENADA, Mexico –SCORE International has announced that it has reached an agreement with industry leader RACELINE Wheels to become the new “Official Wheel” for the SCORE World Desert Championship, the World’s Foremost Desert Racing Series.
With the season opening at the 31st Annual SCORE San Felipe 250 in Baja California, Mexico on March 29 to April 2, the four-race internationally-televised 2017 SCORE World Desert Championship will culminate with the 50th anniversary celebration of the legendary SCORE Baja 1000, the iconic Granddaddy of all Desert Races to be held in mid-November. The SCORE Baja 1000 is the oldest continuously held desert race in the world.
With corporate headquarters in Garden Grove, Calif., RACELINE Wheels is a brand of parent company Allied Wheel Components, Inc. manufacturing high quality, purpose built performance wheels for nearly two decades.
Aside from being one of the very first aftermarket truck wheel companies to make and sell beadlock racing wheels, RACELINE also has a legacy in the industry as a company that has demonstrated that off-road motorsports is a passion and a lifestyle.
-ROGER NORMAN, PRESIDENT/CEO
“We welcome RACELINE Wheels as the “Official Wheel” of the 2017 SCORE World Desert Championship and SCORE International,” commented Norman.
“RACELINE will be a strong addition to our SCORE Sponsor family with their motorsports heritage and passion as we celebrate the SCORE Baja 1000 50th Anniversary race this year.”
-JIM RYAN, DIR. OF SALES/MARKETING
“From my all my years of working in the publishing industry to the last three with SCORE International, I can attest to the fact of how passionate RACELINE Wheels is as a company and how much they care for the racers and our sport,” stated Ryan.
“RACELINE Wheels will be aggressively promoting their involvement with SCORE International as they build their programs with the SCORE race and fan base, adding another marketing and promotional element to make the SCORE series attain even greater reach and impact.”
RACELINE COMMENTS — BRUCE HIGGINSON, PRESIDENT OF RACELINE WHEELS
“RACELINE Wheels is extremely excited to be the “Official Wheel” partner of the 2017 SCORE World Desert Championship and this year’s historic SCORE Baja 1000 50th Anniversary and the legacy it has built with the global off-road motorsports community,” said Higginson. “This global recognition and reach will provide the RACELINE brand enhancement and product development for racers, the off-road and light truck markets and the global performance lifestyle fan base.”
“The SCORE World Desert Championship provides the toughest proving grounds on the planet where our products have proven their strength and durability. Our increased presence for this season and beyond will greatly enhance the RACELINE brand recognition and provide the top R&D environment for our product development to continue to bring the off-road and light truck market the best possible products.”
With a facility in Mesa, Ariz. as well the corporate headquarters in SoCal, RACELINE Wheels has a proven race history as well. A regular SCORE Contingency donor in support of racers, RACELINE has won multiple global championships in many forms of motorsports.
RACELINE prides itself in the philosophy that racing is infused in its bloodline and the experience is diligently applied to designing and building all of its consumer line of wheels.
Celebrating the 31st anniversary of the youngest of the three legendary SCORE Baja races, sometimes referred to as the SCORE ‘baby Baja’, entries are being accepted for the 31st SCORE San Felipe 250 on the SCORE website (www.SCOREInternational.com) for Pro and Sportsman entries for cars, trucks, UTVs, motorcycles and quads. Pre-race festivities for this popular ‘Spring Break’ race will be held in San Felipe on March 29, March 30 and March 31 with race day on Saturday, April 1 concluding with the post-race awards fiesta at 10 a.m. PT on Sunday, April 2.
The drawing for starting positions within each class will be held on Thursday, March 16 for all vehicles officially entered by 11 p.m. PT on Wednesday, March 15.
The four-race 2017 SCORE World Desert Championship and for the second time all four are being held in Baja California, Mexico. Here is the 2017 SCORE World Desert Championship schedule:
- 31st SCORE San Felipe 250, March 29-April 2, San Felipe, Mexico
- 49th SCORE Baja 500, June 1-4, Ensenada Mexico
- Rosarito Beach 21st SCORE Desert Challenge, Sept. 14-17, Rosarito Beach, Mexico
- 50th SCORE Baja 1000, Nov.14-18, Ensenada, Mexico to La Paz, Mexico
CBS SPORTS NETWORK
For the last three years, all races in the four-race SCORE World Desert Championship, along with the special SEMA SCORE Baja 1000 Experience and qualifying for the SCORE Baja 1000 from Las Vegas Motor Speedway have aired in the USA and Canada on the CBS Sports Network. The spectacular shows have featured not only SCORE Trophy Truck coverage, but also top action and highlights from many other classes of trucks, cars, UTVs, motorcycles and quads.
Capping off the 2016 broadcast season, the SCORE Baja 1000 broadcast on CBS Sports Network aired as a full two-hour special for the second straight year.
CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, Bud Light-Official Beer, King Shocks-Official Shock Absorber, RACELINE Wheels-Official Wheel, Axial R/C-Official R/C Vehicle, CBS Sports Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, Coca Cola, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
Rosarito Beach SCORE Desert Challenge Special Partners: Ayuntamiento de Playas de Rosarito, Cotuco de Playas de Rosarito, Comite de Mercadatecnia Playas de Rosarito.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship atwww.SCOREInternational.com.