January 17, 2015
Season opener next week in Mexico
Opener in Baja California for five-race 2015 SCORE World Desert Championship
as SCORE celebrates 42nd year with races televised on CBS Sports Network
RENO, Nev.—On the eve of the season-opener for the five-race internationally-televised 2015 SCORE World Desert Championship, SCORE International has announced that Bud Light, Vision Wheel and Axial Racing have all joined the SCORE family of partners as official sponsors. SCORE opens its 2015 racing calendar in Baja California, Mexico next week at the 29th Annual Bud Light SCORE San Felipe 250.
Bud Light is the new race title sponsor for all SCORE Baja races as well as being the Official beer of SCORE. New category sponsors now include Vision Wheel as the first Official Wheel and Axial Racing as the first Official R/C Vehicle of SCORE.
“SCORE welcomes and embraces these three new Official sponsors of the SCORE World Desert Championship as they join our current partners in making our marketing partnerships even stronger as SCORE International builds for the future,” commented Jim Ryan, SCORE Director of Marketing and Sales. “We are anxious to work closely with these new sponsors to expand their brand identities as they work with SCORE to develop future products that will further enhance the scope and brand impact of SCORE and out sponsors.”
“All three of these new members of our SCORE sponsor family are making their sponsorship debuts in SCORE racing and we know that their activation plans will significantly enhance our rapidly developing digital platforms as well as our ever-expanding international television exposure. These three companies are a perfect fit with the rest of our sponsor partner group and this is the first time in SCORE history that we have had an Official Wheel and an Official R/C vehicle.”
Bud Light is a product of Anheuser-Busch InBev. A-B InBev is a Belgian-Brazilian multinational beverage and brewing company headquartered in Leuven, Belgium. It is the world’s largest brewer and had a 25 percent global market share.
A-B InBev has 17 brands that individually generate over US$1 billion USD per year in revenue out of a portfolio of more than 200 brands (2013). This portfolio includes global brands Budweiser, Corona and Stella Artois, international brands Beck’s, Hoegaarden and Leffe and local brands like Bud Light, Skol, Brahma, Modelo Especial and Michelob Ultra. Total revenue for all 200 A-B InBev brands in 2013 was over US$43 billion. Grupo Modelo Brewery in Mexico is a subsidiary of A-B InBev. www.AB-InBev.com.
Vision Wheel, with three divisions including its headquarters in Decatur, Ala., was founded in 1976 and is one of the nation’s leading providers of custom wheels for cars and trucks, and one of the first manufacturers of custom wheels. www.VisionWheel.com.
Axial Racing, based in Irvine, Calif., was founded in 2005 and has rapidly become a global brand leader in hobby grade radio controlled products as Axial is a company of enthusiasts for enthusiasts. www.AxialRacing.com.
Official Sponsors: Bud Light-Official Beer/Official Race Sponsor, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, Rigid Industries LED Lighting-Official Lights, King Shocks-Official Shock Absorber, Polaris-Official UTV, Vision Wheel – Official Wheel, Axial Racing-Official RC Vehicle, CBS Sports Network-Official Television Partner, Coca-Cola-Official Soft Drink, Wide Open Excursions- Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
Associate Sponsors: All Road Satellite, Symons Ambulance Company, Volaris Airlines, Coyne Powersports, Aero Calafia, Tessco.
Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, Instant Mexico Auto Insurance, GoPro, PCI Race Radios, McKenzie’s Performance Products, Advanced Color Graphics.
CBS SPORTS NETWORK COVERAGE
All races in the 2015 SCORE World Desert Championship series, along with the special SEMA SCORE Baja 1000 Experience and qualifying for the Bud Light SCORE Baja 1000 from Las Vegas Motor Speedway, will once again be aired in the USA and Canada on the CBS Sports Network. New for 2015, in addition to SCORE Trophy Truck coverage, the shows will also feature top action and highlights from many other classes of trucks, buggies, motorcycles, quads and UTVs – making sure that the most exciting footage and most compelling stories are now part of each race event broadcast.
Capping off the 2015 broadcast season, the Bud Light SCORE Baja 1000 broadcast on CBS Sports Network will be expanded to a full two-hour program – providing the most expansive television coverage of the “Main Event” of all desert races ever, allowing all the major class action to be showcased around the globe to the SCORE International fan base.
2015 CBSN Original Broadcast Schedule (subject to change, check local listings)
• Bud Light SCORE San Felipe 250 (first telecast-Sunday, March 15, 9 p.m. ET)
• Bud Light SCORE Baja Sur 500 (first telecast-Sunday, May 31, 9 p.m. ET)
• Bud Light SCORE Baja 500 (first telecast-Sunday, July 26, 9 p.m. ET)
• SCORE Imperial Valley 250 (first telecast-Sunday, November 15, 9 p.m. ET)
• Bud Light SCORE Baja 1000 Qualifying @SEMA SCORE Baja 1000 Experience (first telecast-Sunday, January10, 9 p.m. ET)
• Bud Light SCORE Baja 1000 (first telecast-Sunday, January 17, 9 p.m. ET)
CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.
In its 42nd year as the world’s foremost desert racing organization in 2015, the five-race 2015 SCORE World Desert Championship series will include four special events in Baja California, Mexico, and one in the United States. Here is the 2015 SCORE World Desert Championship schedule:
• 29th Bud Light SCORE San Felipe 250, Jan. 22-25, San Felipe, Mexico
• Inaugural Bud Light SCORE Baja Sur 500, April 16-19, Cabo San Lucas to Loreto, Mexico
• 47th Bud Light SCORE Baja 500, June 4-7, Ensenada Mexico
• 3rd SCORE Imperial Valley 250, Sept. 24-27, Coyne Powersports Motorplex-Plaster City, Calif.
• 48th Bud Light SCORE Baja 1000, Nov.18-21, Ensenada, Mexico
For more information, visit the official website of the SCORE World Desert Championship at www.score-international.com.
SCORE MEDIA CONTACT: Dominic Clark, email@example.com