SCORE International to display for first time at Sand Sports Super Show in Costa Mesa, CA –

SCORE International to display for first time at Sand Sports Super Show in Costa Mesa, CA



September 9, 2017


Sept. 15-17

SCORE International to display for first time

at Sand Sports Super Show in Costa Mesa, CA


SCORE exhibit saluting SCORE World Desert Championship upcoming Friday, Saturday and Sunday



    ENSENADA, Mexico—With schedules compatible for the first time, SCORE International, sanctioning body and producers of the four-race SCORE World Desert Championship, will have a prominent display at the spectacular Sand Sports Super Show this coming weekend in Costa Mesa, Calif.

SCORE, the World’s Foremost Desert Racing Organization, will have a 30’X60’ display area that will help celebrate November’s 50th anniversary of the iconic SCORE Baja 1000, the granddaddy of all desert races.

The world’s largest dune and dirt sports expo, the Sand Sports Super Show will be held at the Orange County Fair and Event Center in Costa Mesa.


“SCORE is truly thrilled to be able to finally be an active part of the Sand Sports Super Show,” commented Jim Ryan, SCORE Marketing and Sales Director. “This show is the place to be for this significant market segment and with our next race being moved ahead one week we are now able to have a strong presence in supporting this major event. We have worked with the promoters of this show many times so we know the production side of the event will be phenomenal. We look forward to being able to mingle with the fans as well as the manufacturers and aftermarket companies that are a part of this sport.

“This is a busy three-week period for SCORE. The week following the Sand Sports Super Show we heading back down to Mexico for the Tijuana 21st SCORE Desert Challenge. The week following the Tijuana race we will celebrate the 50th anniversary of the SCORE Baja 1000 dramatically with our exhibit at the Fairplex in Pomona, Calif.”


Hundreds of exhibitors displaying and thousands of spectators attending will see the latest Sand Rails, UTVs, ATVs, Side x Sides, accessories, apparel and more over three days. Show hours will be 4 p.m. to 10 p.m. Friday, 9 a.m. to 7 p.m. on Saturday and 9 a.m. to 4 p.m. on Sunday for more information on the show, call 310. 533.0584 or visit


Located adjacent to the Yamaha Test Ride area, the SCORE display at booth OS3007 will include the huge SCOREvision LED screen, a current SCORE Trophy Truck and a Pro UTV that also currently races in the SCORE World Desert Championship.


The Sand Sports Super Show is produced by Family Events of Indianapolis. A subsidiary of the Bonnier Corp., Family Events produces a number of consumer-based events annually including the Lucas Oil Off-Road Expo at the Fairplex in Pomona, Calif.

To be held Saturday (Sept. 30 and Sunday (Oct. 1), the extensive SCORE Baja 1000 exhibit area will once again be in Building 5 at the Off-Road Expo.


The world’s most iconic, oldest, prestigious and longest continuously held desert race, this year’s 50th SCORE Baja 1000 will be held as a race down Mexico’s majestic Baja California peninsula, starting in Ensenada, Baja California Norte and finishing in La Paz, Baja California Sur. Dates for the race and race week festivities will be Nov. 12 through Nov. 18.

The race is annually the finale of the four-race SCORE World Desert Championship, held exclusively for the past two years in Baja California.


For the second straight year, the invincible SCORE Baja 1000 has been selected as the No. 1 motorsports event in the world in a reader’s choice voting conducted by the USA Today newspaper, defeating such events as the Indy 500 and the Knoxville Nationals.


The four-race 2017 SCORE World Desert Championship in Baja California, Mexico along with the SEMA SCORE Baja 1000 Experience/SCORE Baja 1000 Qualifying in Las Vegas are all airing on El Rey Network in the United States. International distribution is by way of syndication. The season-ending 50th SCORE Baja 1000 will have a two-hour show produced while the other race shows are each one-hour telecasts.

El Rey Network is a 24-hour, English-language lifestyle network targeting “Strivers,” viewers who hold strong core beliefs about the importance of family, independence, hard work, craftsmanship, and legacy.

Founded by maverick filmmaker Robert Rodriguez, and curated by Rodriguez and his artistic collective, the network features action-packed programming, relatable heroes and aspirational stories that embrace today’s America. El Rey’s slate is anchored by signature series including the original drama “From Dusk Till Dawn: The Series,” the one-on-one interview program “El Rey Network Presents: The Director’s Chair,” and “Lucha Underground,” a lucha libre wrestling series produced by Mark Burnett.

El Rey Network’s lineup also showcases a wide range of iconic feature films and television series including genre, action, and sci-fi/ horror. El Rey Network LLC is jointly owned by Robert Rodriguez and FactoryMade Ventures, with a minority stake held by Univision Networks & Studios, Inc.

El Rey Network is available in 45 million homes across the country through cable and OTT providers and via satellite on DirecTV Channel 341 and Dish Network Channel 253. For more information on how to watch El Rey visit


From award-winning documentary filmmaker Dana Brown, Dust2Glory chronicled each of the four races in the 2016 SCORE World Desert Championship. D2G, which began shooting at the 2015 SCORE Baja 1000, continued up close and personal coverage capturing the robust racers in their amazing adventures in Mexico’s majestic Baja California peninsula through all four spectacular 2016 races. Dust2Glory is scheduled for release later this year.


The four-race 2017 SCORE World Desert Championship and for the second time all four are being held in Baja California, Mexico. Here is the complete 2017 SCORE World Desert Championship schedule:

  • 31st SCORE San Felipe 250, March 30-April 2, San Felipe, Mexico
  • 49th SCORE Baja 500, June 1-4, Ensenada Mexico
  • Tijuana 21st SCORE Desert Challenge, Sept. 20-24, Tijuana, Mexico
  • 50th SCORE Baja 1000, Nov.12-18, Ensenada, Mexico to La Paz, Mexico


Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, RACELINE Wheels-Official Wheel, Axial R/C-Official R/C Vehicle, El Rey Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.

Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.

Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California Secretary of Tourism, Tijuana Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Asociacion de Hoteles del Noroeste.

For more information regarding SCORE, visit the official website of the SCORE World Desert Championship