in-depth coverage of SCORE International, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — Now live online, showcased extensively in Vol. 3, No. 12 of the acclaimed SCORE Journal is all the pageantry, agony, glory and celebration of last month’s epic, history-making 50tth BFGoodrich Tires SCORE Baja 1000, the memorable season-finale of the four-race 2017 SCORE World Desert Championship.
This issue also includes spotlight features that shine brightly in the current issue but none brighter than the feature stories on father/son overall winners of the 50th BFGoodrich Tires SCORE Baja 1000—Carlos ‘Apdaly’ Lopez and his father Juan C. Lopez and legendary racer Rod Hall who has now raced in all 50 SCORE Baja 1000 years old in his 80 years on earth. There is also a great feature interview with Hall of Fame icon Sal Fish who developed SCORE International into the World’s Foremost Desert Racing Organization in his 38 years as owner of SCORE. Fish was the Grandest Grand Marshall for the 50th anniversary of the iconic race.
REACHING FOR MORE
The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
“This issue of the SCORE Journal is a celebration of much of what was part of the historic 50th annual BFGoodrich Tires SCORE Baja 1000, commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “Our SCORE Journal team has done an extremely admirable job of capturing in text, images and video many, many things, peoples and places that were part of this year’s massive Granddaddy of all Desert Races.”
INSIDE VOL. 3, NO. 12
Vol. 3, No. 12 of the SCORE Journal is once again filled with numerous interesting worth-reading stories, exciting videos and several news items.
This edition includes several separate pictorial and textual features on different stars of the 50th BFGoodrich Tires SCORE Baja 1000.
This issue also has a very special exclusive feature on the father and son team that captured the race for the ages—Carlos ‘Apdaly’ Lopez and his father Juan C. Lopez.
Capturing much of the celebratory activities surrounding the race are pictorials. The City of Ensenada honored 50 years of desert racing by unveiling the historic Off-Road Walk of Fame that perpetuates the overall winners of the Baja 1000 with special markers in the sidewalk adjacent to the Riviera del Pacifico Cultural Center. Also displayed in this issue are the new two-days of the popular SCORE pre-race contingency, tech and Manufacturer’s Midway .
SCORE sponsor BFGoodrich Tires made special presentations to racers Rob MacCachren and Rod Hall for their achievements in the SCORE Baja 1000.
Nearly all classes competing in the race are covered in text and images with multiple embedded videos of class winners and class podium finishers.
There is also a look at the SCORE Trophy Truck warriors who were DNFs in the race and how the competition and the rugged course dealt blows to many class point leaders.
In particular there is a story on Cody Reid and his ‘dream team’ of drivers winning Class 10 with a near-perfect racing performance.
Also spotlighted are the victories by Francisco Arredondo and his team in Pro Motos and features on Pro UTV overall winner Brandon Schueler and his Team Polaris along with Kristen Matlock, the queen of ‘ironwoman’ UTV racing.
In another feature, surfing pioneer and legend Laird Hamilton shares his thoughts and perspective on competing in the world’s most iconic desert race in the Pro UTV class.
The Off-Road Marketplace in this issues shines brightly on 25 new off-road products for 2018 from November’s SEMA Show in Las Vegas.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the traditional version.
EL REY NETWORK
The four-race 2017 SCORE World Desert Championship in Baja California, Mexico along with the SEMA SCORE Baja 1000 Experience and the SCORE Baja 1000 Qualifying in Las Vegas have all been airing on El Rey Network in the United States. International distribution is by way of syndication. The season-ending 50th BFGoodrich Tires SCORE Baja 1000 will have a two-hour show produced while the other race shows were each one-hour telecasts. The Las Vegas event will air at 2 p.m. PT on Monday, Jan. 1, 2018 and the race show will air at 2 p.m. PT on Sunday, Jan. 14, 2018.
El Rey Network is available in 45 million homes across the country through cable and OTT providers and via satellite on DirecTV Channel 341 and Dish Network Channel 253. For more information on how to watch El Rey visit http://elreynetwork.com.
DUST 2 GLORY
From award-winning documentary filmmaker Dana Brown, ‘Dust 2 Glory,’ premiered successfully on over 550 screens in the United States on Dec. 6.
The Mexico premiere will be held at 27 Cinepolis theaters in Baja California and mainland Mexico.
The documentary chronicled each of the four races in the 2016 SCORE World Desert Championship. D2G, which began shooting at the 2015 SCORE Baja 1000, continued up close and personal coverage capturing the robust racers in their amazing adventures in Mexico’s majestic Baja California peninsula through all four spectacular 2016 races. Executive Producer is BCII’s Bud Brutsman.
D2G MEXICO PREMIERE TICKETS
The dates – January 16, 17 and 18 – will vary by theater/city. Some theaters will show it just once during one of these days, some may show it on two or all three of the days, and some may show it multiple times per day. The website link below shows available days/times by theater.
Like the U.S. premiere, tickets may be purchased in advance on this website. Space available, tickets may be purchased on-site at the individual theaters on the day/time of show.
The version that will be shown in Mexico will be the same released in the United States last Wednesday and will have Spanish sub-titles on the screen.
Below is the four-race 2018 SCORE World Desert Championship schedule. For the third consecutive year all four races are being held in Baja California, Mexico. Here is the complete 2018 SCORE World Desert Championship schedule:
32nd SCORE San Felipe 250, April 4-April 8, San Felipe, Mexico
Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, RACELINE Wheels-Official Wheel, Axial R/C-Official R/C Vehicle, El Rey Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Asociacion de Hoteles del Noroeste.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.