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SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com

November 24, 2015

Featuring in depth coverage of SCORE International, SCORE World Desert Championship, the industry

RENO, Nev., USA — Continuing to setting new viewing records with each issue with unique viewers from virtually all over the world, Issue No. 10 of the SCORE Journal, the colorful monthly on-line digital magazine of SCORE International and the five-race SCORE World Desert Championship, is now live on the SCORE website at www.SCORE-International.com and is available through SCORE social media channels as well as a direct link at http://scorejournal.digital.
The digital magazine, which saw the audited total of unique viewers for SCORE Journal No.9 pass 1.77 million in unique viewers and nearly 900,000 in just the first five days live of the SCORE Journal No. 10, is a major element in the media expansion that SCORE has implemented for 2015 which includes its most aggressive national and international television packages, four new online video series, each with 26 episodes and a new consumer based SCORE website. The revamped SCORE website has reached 2.5 million monthly unique viewers.
“November of 2015 will go down in history as another in a long line of memorable months in the history of SCORE International”, commented Jim Ryan, SCORE Sales and Marketing Director. “Our massive 2nd annual SEMA SCORE Baja 1000 Experience, presented by BFGoodrich Tires, at the Las Vegas Convention Center (Nov. 3-6) and the SCORE Baja 1000 Qualifying for SCORE Trophy Truck and the unlimited Class 1 at Las Vegas Motor Speedway (Nov. 3) were even more successful than the first year in 2014.”
“The 48th annual Bud Light SCORE Baja 1000 (Nov. 18-22) brought even more rich history to the legacy of the iconic Granddaddy of all Desert Races. In December, the CBS Sports Network will air two shows around SCORE’s November to remember. Both airing at 6 p.m. PT, the SEMA SCORE Baja 1000 Experience and SCORE Baja 1000 qualifying will be part of a one-hour special on Dec. 20 and the race itself will be showcased as the first two-hour special on Dec. 27.”
“Our SCORE Journal continues to surpass all unique viewership records with each issue as an integral element in all of our marketing strategies and the current issue has another beautiful cross section of the entire SCORE International universe.”
Issue No. 10 of the SCORE Journal is 100 pages with many interesting features, multiple video links, includes a detailed preview information on the Bud Light SCORE Baja 1000, a review of the magnificent SEMA SCORE Baja 1000 Experience in Las Vegas, the SCORE Baja 1000 qualifying on the off-road track at Las Vegas Motor Speedway, SCORE news flashes, and the off-road marketplace.
Among the easy-reading features are a wonderful look back on the Terrible Herbst Motorsports ‘Landshark’ unparalleled champion Class 1 Ford-powered Smithbuilt open-wheel desert race car that prowled the desert so successfully for so many years.
This issue also recognizes and congratulates the great contributions to SCORE desert racing of Curt Le Duc and Jerry Penhall along with a tribute to the other three 2015 Off-Road Motorsports Hall of Fame Inductees. There is also an interview with Hal Andreoli, co-owner of long-time SCORE sponsor Instant Mexico Auto Insurance with insight on the need for auto insurance while in Mexico.
There is also an in-depth one-on-one interview with four-time SCORE Trophy Truck season point champion ‘Ballistic’ B.J. Baldwin and his plans for the future. In the SCORE News section there is also information on SCORE’s involvement with Arizona Off-Road Expo as well as information on new SCORE Contingency Sponsors.
Another feature story highlights Axial’s new Yeti SCORE Trophy Truck and its initial impact on the R/C Market.
The SCORE Journal is published as eleven (11) monthly online digital magazines, which will include five print editions that will be available as the SCORE race programs at the five events that comprise the SCORE World Desert Championship, the make up the 2015 SCORE Journal schedule.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
All races in the 2015 SCORE World Desert Championship series, along with the special SEMA SCORE Baja 1000 Experience and qualifying for the Bud Light SCORE Baja 1000 from Las Vegas Motor Speedway are once again airing in the USA and Canada on the CBS Sports Network. New for 2015, in addition to SCORE Trophy Truck coverage, the shows also feature top action and highlights from many other classes of trucks, cars, UTVs, motorcycles and quads – making sure that the most exciting footage and most compelling stories are now part of each race event broadcast.
Capping off the 2015 broadcast season, the Bud Light SCORE Baja 1000 broadcast on CBS Sports Network will be expanded to a full two-hour program – providing the most expansive television coverage of the “Main Event” of all desert races ever, allowing all the major class action to be showcased around the globe to the SCORE International fan base.
2015 CBS Sports Network Original Broadcast Schedule (subject to change, check local listings)
Remaining Shows:
· Rigid Industries SCORE Imperial Valley 250 presented by the City of El Centro (first telecast-Sunday, November 15, 9 p.m. ET; key repeat broadcast-Sunday, November 29, 9 p.m. ET)
· Bud Light SCORE Baja 1000 Qualifying @SEMA SCORE Baja 1000 Experience (first telecast-Sunday, December 20, 9 p.m. ET)
· Bud Light SCORE Baja 1000 (two-hour special) (first telecast-Sunday, December 27, 9 p.m. ET)
Completed Broadcasts:
· Bud Light SCORE San Felipe 250 (first telecasts-Tuesday, March 17, 7 p.m. ET & 11 p.m. ET)
· Bud Light SCORE Baja Sur 500 (first telecast-Sunday, May 31, 9 p.m. ET; key repeat broadcast-Sunday, June 7, 9 p.m. ET)
· Bud Light SCORE Baja 500 (first telecast-Sunday, July 26, 9 p.m. ET; key repeat broadcast-Sunday, August 2, 9 p.m. ET)
CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.
The five-race 2015 SCORE World Desert Championship includes four special events in Baja California, Mexico, and one in the United States. Here is the complete 2015 SCORE World Desert Championship schedule:
Remaining race:
· 48th Bud Light SCORE Baja 1000, Nov.18-21, Ensenada, Mexico
Completed races:
· 29th Bud Light SCORE San Felipe 250, held Jan. 22-25, San Felipe, Mexico
· Inaugural Bud Light SCORE Baja Sur 500, held April 15-19, Cabo San Lucas to Loreto, Mexico
· 47th Bud Light SCORE Baja 500, held June 4-7, Ensenada Mexico
· Rigid Industries SCORE Imperial Valley 250, presented by the city of El Centro, Sept. 24-27, Coyne Powersports Motorplex-Plaster City, Calif.
Official Sponsors: Bud Light-Official Beer/Official Race Sponsor, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, Rigid Industries LED Lighting-Official Lights/Official Race Sponsor, King Shocks-Official Shock Absorber, Polaris-Official UTV, Vision Wheel – Official Wheel, Axial R/C-Official R/C Vehicle, CBS Sports Network-Official Television Partner, Coca-Cola-Official Soft Drink, Coyne Powersports-Official Powersports Supplier,Wide Open Excursions- Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
Associate Sponsors: All Road Satellite, Symons Ambulance Company, Aero Calafia, Tessco.
Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, Instant Mexico Auto Insurance, GoPro, PCI Race Radios, McKenzie’s Performance Products, Advanced Color Graphics.
For more information, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.

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