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SCORE Journal Issue 11: Featuring in depth coverage of SCORE International, SCORE World Desert Championship, the industry

RENO, Nev., USA — Climbing to heights far greater than anticipated for a start-up publication, 2015 ends with issue No. 11 of the SCORE Journal, the colorful monthly on-line digital magazine of SCORE International and the five-race SCORE World Desert Championship. Issue No. 11 is now live on the SCORE website at www.SCORE-International.com and is available through SCORE social media channels as well as a direct link at http://scorejournal.digital.
The digital magazine, which saw the audited total of unique viewers for SCORE Journal No.10 reach nearly two million in unique viewers, is a major element in the media expansion that SCORE implemented in 2015 as a major component of its most aggressive national and international television packages, four new online video series, with 26 episodes each and a new consumer based SCORE website. The revamped SCORE website has reached 2.5 million monthly unique viewers.

“As our reach continues to skyrocket globally, SCORE Journal completes its first year as the digital magazine of the SCORE World Desert Championship,” said Jim Ryan, SCORE Director of Marketing and Sales. “Our unique viewer count is now close to 2 million per issue with an average visit of nearly 54 minutes.
“Our SCORE Journal has mushroomed even further as an integral element in all of our marketing strategies and the current issue has another beautiful cross section of the entire SCORE International universe. The year of 2015 was another memorable one for SCORE and SCORE Journal No. 11 does a dynamic job capturing the beauty and essence of what the SCORE World Desert Championship is all about as well as presenting our amazing racers up close and personal.”

Issue No. 11 of the SCORE Journal is filled with several interesting features, multiple video links, includes a detailed review of the 48th Bud Light SCORE Baja 1000, a one-on-one interview with SCORE Baja 1000 back-to-back champion Rob MacCachren, a special interview with Dana Brown, the producer of the iconic Dust to Glory movie on his newest project—Dust2Glory which will be shot during the entire 2016 SCORE World Desert Championship, SCORE news flashes and the off-road marketplace.
SCORE 101 takes an in depth look at Class 7 open mini-trucks, and a unique story of Class 11 (stock VW sedans) drivers who timed out at the SCORE Baja 1000 but rallied to cross the finish line anyway.
Among the easy-reading features is Under the Hood with Steve Covey, mechanic and co-driver for the Galindo Motorsports SCORE Trophy Truck.
The SCORE Journal is published as eleven (11) monthly online digital magazines, which will include five print editions that were available as the SCORE race programs at the five events that comprise the SCORE World Desert Championship, the make up the 2015 SCORE Journal schedule.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
2015 CBS Sports Network Original Broadcast Schedule (subject to change, check local listings)
Remaining Show:
· Bud Light SCORE Baja 1000 (two-hour special) (first telecast-Sunday, December 27, 9 p.m. ET)
SCORE Super Saturday on CBS Sports Network
Repeat Showings of 2015 SCORE World Desert Championship Events
December 26
6 a.m. ET, Rigid Industries SCORE Imperial Valley 250
7 a.m. ET, SEMA SCORE Baja 1000 Experience and Qualifying
11 a.m. ET, Cameron Steele’s Baja California Trail of Missions
Noon ET, 29th Bud Light SCORE San Felipe 250
1 p.m. ET, Inaugural Bud Light SCORE Baja Sur 500
2 p.m. ET, Rigid Industries SCORE Imperial Valley 250
3 p.m. ET, SEMA SCORE Baja 1000 Experience and Qualifying
CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.
The five-race 2016 SCORE World Desert Championship will include five special events and for the first time all five will be in Baja California, Mexico. Here is the complete 2016 SCORE World Desert Championship schedule:
· 30th Bud Light SCORE San Felipe 250, Feb. 25-28, San Felipe, Mexico
· 2nd Bud Light SCORE Baja Sur 500, April 14-17, La Paz, Mexico
· 48th Bud Light SCORE Baja 500, June 1-5, Ensenada Mexico
· Inaugural Bud Light SCORE Desert Challenge, presented by Rosarito Beach, Sept. 14-18, Rosarito Beach, Mexico
· 49th Bud Light SCORE Baja 1000, Nov.16-20, Ensenada, Mexico
Official Sponsors: Bud Light-Official Beer/Official Race Sponsor, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, Rigid Industries LED Lighting-Official Lights/Official Race Sponsor, King Shocks-Official Shock Absorber, Polaris-Official UTV, Vision Wheel – Official Wheel, Axial R/C-Official R/C Vehicle, CBS Sports Network-Official Television Partner, Coca-Cola-Official Soft Drink, Coyne Powersports-Official Powersports Supplier,Wide Open Excursions- Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
Associate Sponsors: All Road Satellite, Symons Ambulance Company, Aero Calafia, Tessco.
Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, Instant Mexico Auto Insurance, GoPro, PCI Race Radios, McKenzie’s Performance Products, Advanced Color Graphics.
For more information, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.

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