SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, firstname.lastname@example.org
January 24, 2018
SCORE Journal January presents colorful, in-depth review
of history-making 2017 SCORE World Desert Championship
Vol. 4, No. 1 airing ‘LIVE’ at www.SCOREInternational.com; SCORE Journal features
in-depth coverage of SCORE International, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — Highlighted by special coverage of the recent SCORE Awards Night, Vol. 4, No. 1 of the acclaimedSCORE Journal digital magazine is now online with detailed race-by-race coverage of the races and the racers of the memorable four-race 2017 SCORE World Desert Championship.
Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/183537-score-journal.
This issue also includes spotlight features that shine brightly in the current issue but none brighter than the overall review in words, pictures and video of the 2017 SCORE World Desert Championship. There are also several poignant features on different season point champions along with stories on the 2017 SCORE Person of the Year and a special up-close look at the 2017 SCORE Awards Night.
The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
“This issue of the SCORE Journal is a wonderful reflection on the 2017 SCORE World Desert Championship as well as launching what should be another year of celebration in 2018,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “On another note we would like to congratulate all of the winners of the covete SCORE Off-Roadsman of the Year Award winners and the 31 winners of the 2017 SCORE Milestone Awards who are all recognized in this issue.”
INSIDE VOL. 4, NO. 1
Vol. 4, No. 1 of the SCORE Journal is once again filled with numerous interesting worth-reading stories, exciting videos and several news items.
This edition includes separate pictorial and textual features on each of the four races in the 2017 SCORE World Desert Championship with numerous embedded video packages as well.
This issue also has individual features on 2017 SCORE point champions-Mexico’s Carlos ‘Apdaly’ Lopez who won his third consecutive SCORE Trophy Truck season point championship, Mexico’s Elias Hanna who won three of four races to win the Trophy Truck Spec title, Mexico’s Jose Carrasco who also won three races on the way to the Pro Moto Ironman crown and USA’s Marc Burnett who diligently climbed to the top of the super-competitive Pro UTV FI (Forced Induction) class.
There is also expansive coverage, including video, of the 2017 SCORE World Desert Championship Awards Night held on Jan. 13, 2018 for the first time ever at the popular San Diego Air & Space Museum at historic Balboa Park.
SCORE Awards Night coverage includes a piece on documentary filmmaker Dana Brown who was selected as the 2017 SCORE Person of the Year.
Also covered in this issue are the record-tying 31 winners of the 2017 SCORE Milestone Awards. Competing in 16 classes, the winners covered every required mile of the total 2,057.97 miles ran in 2017.
Starting with this issue, the SCORE Journal begins shining a very bright spotlight monthly on this year’s 50th anniversary BFGoodrich Tires SCORE Baja 500 to be held May 30-June 3 in Ensenada, Mexico. The SCORE Baja 500 was the first race produced by SCORE in Baja California, Mexico on July 26, 1974.
The Off-Road Marketplace in this issues shines brightly on the latest off-road products for 2018 for racers and enthusiasts.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Below is the four-race 2018 SCORE World Desert Championship schedule. For the third consecutive year all four races are being held in Baja California, Mexico. Here is the complete 2018 SCORE World Desert Championship schedule:
- 32nd SCORE San Felipe 250, April 4-April 8, San Felipe, Mexico
- 50th BFGoodrich Tires SCORE Baja 500, May 30-June 3, Ensenada Mexico
- Tijuana 22nd SCORE Desert Challenge, Sept. 19-23, Tijuana, Mexico
- 51st SCORE Baja 1000, Nov.14-18, Ensenada, Mexico
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and official race title sponsor, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, RACELINE Wheels-Official Wheel, El Rey Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Asociacion de Hoteles del Noroeste.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.