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SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com

SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com

June 27, 2018

SCORE Journal June includes extensive exclusive review coverage

of recent Golden Anniversary of BFGoodrich Tires SCORE Baja 500

Vol. 4, No. 6 airing ‘LIVE’ at www.SCOREInternational.com; SCORE Journal features

in-depth coverage of SCORE International, SCORE World Desert Championship, industry

 

    ENSENADA, Baja California, Mexico —Spotlighting an in-depth review of the recent Golden Jubilee of the BFGoodrich Tires SCORE Baja 500 in Ensenada, Baja California, Mexico, Vol. 4, No. 6 of the acclaimed SCORE Journal digital magazine is now online.

     Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/183537-score-journal.

     This issue also includes several special feature stories saluting the 50th BFGoodrich Tires SCORE Baja 500 as well as SCORE News and another unique industry update. At the top of the list is the microscopic look at the dominating performance of Off-Road Motorsports Hall of Famer Rob MacCachren as he led the race from start to finish against a world-class field of challengers.

WELCOME

     “The SCORE racing community, the off-road industry and our global fan base has celebrated yet another historic landmark event with the recent 50th running of the SCORE Baja 500,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “The June issue of the SCORE Journal takes an unbelievable look at the SCORE Baja 500 in an inspiring and colorful race review section along with some product presentations, special features and interviews along with a huge amount of dynamic photographs, text and videos.”

     “This is one of those unique and lasting issues that deserves a close look by everyone who enjoys SCORE Baja racing as much as we do at SCORE International.”

CLIMBING HIGHER

     The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.

SPECIAL NUMBERS

     The SCORE Journal digital magazine’s May 2018 issue surpassed 2 million unique viewers/readers.

     The newly produced live streaming format recorded 294,994 live views on race day of the SCORE Baja 500 and for the 10 day period surrounding the event, including race week, the SCORE website audience numbers eclipsed 1 million unique viewers.

INSIDE VOL. 4, NO. 6

     Vol. 4, No. 6 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, exciting videos and several news items.

     This edition is centered around an extensive review of the 50th BFGoodrich Tires SCORE Baja 500 and the 321 official entries who challenged the rugged race-record 542.12-mile course.

     While the 50 years of Glory tribute to the 50th anniversary of the SCORE Baja 500 includes several features and award-winning photography, the anchor story is about the amazing Rob MacCachren as he earned his SCORE-record 17th career SCORE Trophy Truck race win and captured the overall title of the 50th BFGoodrich Tires SCORE Baja 500, picking up the massive $25,000 contingency bonus from title sponsor BFGoodrich Tires while impressively leading the grueling historic race from start to finish.

     With coverage from many angles textually and pictorially, one of the other key breakout stories is on the magnificent McMillin family that had three third-generation SCORE Baja racers finish second, fourth and fifth overall and in SCORE Trophy Truck. Leading this ‘Dynasty in the Desert’ in this event, Luke McMillin, 25, the youngest of the trio, was second, his cousin Andy McMillin, 31, finished fourth and his older brother Dan McMillin, 25, finished fifth overall and in SCORE Trophy Truck adding more to the legend of McMillin family racing in SCORE Baja races.

     Another breakout piece reviews the brilliant motorcycle race by Justin Morgan/Mark Samuels/Justin Jones as they dominated the two-wheel classes in winning the overall m/c title and recording the seventh-fastest time on the record-breaking course.

     In additional to breakouts on several other classes and several repeat winners in Pro Moto classes, there is also a feature on the largest field of UTV racers in SCORE history, the first overall UTV win in a SCORE race by a woman-Kristen Matlock, and a look at motocross champion Sara Price in her SCORE rookie season racing in Trophy Truck Spec in an RPM Racing truck.

     Also spotlighted in the issue is a very, very look at the Pit Crews, those ‘heros’ behind the teams who wait for hours to keep their vehicles racing for victory.

     In the SCORE News section is the official announcement that several 4Wheel Parts Stores will be selling SCORE 50th anniversary apparel.

     The Off-Road Marketplace in this issue continues to shine brightly on the latest off-road products for 2018 for racers and enthusiasts. Featured this month is the 2018 SCORE UTV Performance Parts Guide that increases UTV performance for the serious enthusiast.

SCORE JOURNAL

     The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.

    The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.

EN ESPANOL!

     The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.

SCORE SPONSORS…

     Official SCORE Sponsors: BFGoodrich Tires-Official Tire and official race title sponsor, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

     SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.

     Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.

     Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Asociacion de Hoteles del Noroeste.

     For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.

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