in-depth coverage of SCORE International, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — Highlighted by an in-depth preview of the season-opening 32nd annual SCORE San Felipe 250 in Baja California, Mexico, Vol. 4, No. 3 of the acclaimed SCORE Journal digital magazine is now online.
This issue also includes special feature stories saluting the road to the 50th BFGoodrich Tires SCORE Baja 500 as well as SCORE News on the two new SCORE sponsors.
“With the start of the 2018 SCORE World Desert Championship less than two weeks ago at the 32nd SCORE San Felipe 250 our SCORE family is anxious for the green flag to drop,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “This issue takes an in-depth look at the San Felipe race along with some big SCORE News items, product presentations, special features and interviews along with a huge amount of dynamic photographs, text and videos. With this digital magazine SCORE continues to actively reach and grow its global fan base.”
The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
INSIDE VOL. 4, NO. 3
Vol. 4, No. 3 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, exciting videos and several news items.
This edition is centered around an extensive look at the season-opening 32nd SCORE San Felipe 250 including the map of the expanded, race-record 319-mile course.
Big SCORE News announces Polaris RZR and VP Racing Fuels joining the SCORE family of “Official Product” partners and Sal Fish and Ivan Stewart being the co-Grand Marshals for the upcoming golden anniversary of the SCORE Baja 500.
This issue also has a feature on Bruce Meyers and his Meyer’s Manx that holds an important place in Baja desert racing history.
The SCORE Journal begins shining a very bright spotlight on 50 Years of Glory—a celebration of this year’s 50th anniversary BFGoodrich Tires SCORE Baja 500 to be held May 30-June 3 in Ensenada, Mexico. The SCORE Baja 500 was the first race produced by SCORE in Baja California, Mexico on July 26, 1974.
The spotlight features looking at the golden anniversary of the SCORE Baja 500 in this issue are unique and colorful stories on SCORE Baja motorcycle racing legends Johhny Campbell and Scot Harden. Campbell was the overall motorcycle winner of the SCORE Baja 500 six times and Harden was the overall motorcycle winner of this race three times.
The Off-Road Marketplace in this issues shines brightly on the latest off-road products for 2018 for racers and enthusiasts. Included are new innovations in air and fluid coupling from RainMaker Inc. as well as new performance parts for the Ford Raptor and the Off-Road Ford F-150.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Below is the four-race 2018 SCORE World Desert Championship schedule. For the third consecutive year all four races are being held in Baja California, Mexico. Here is the complete 2018 SCORE World Desert Championship schedule:
32nd SCORE San Felipe 250, April 4-April 8, San Felipe, Mexico
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and official race title sponsor, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, El Rey Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Asociacion de Hoteles del Noroeste.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.