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SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com

SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com

May 24, 2018

SCORE Journal May includes massive race preview coverage

Of Golden Anniversary of BFGoodrich Tires SCORE Baja 500

Vol. 4, No. 5 airing ‘LIVE’ at www.SCOREInternational.com; SCORE Journal features

in-depth coverage of SCORE International, SCORE World Desert Championship, industry

 

    ENSENADA, Baja California, Mexico —Spotlighting an in-depth preview of next week’s Golden Jubilee of the BFGoodrich Tires SCORE Baja 500 in Ensenada, Baja California, Mexico, Vol. 4, No. 5 of the acclaimed SCORE Journal digital magazine is now online.

     Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/183537-score-journal.

     This issue also includes several special feature stories saluting the road to the 50th BFGoodrich Tires SCORE Baja 500 as well as SCORE News remembering two very special friends of desert racing.

INTRO

    “The SCORE racing community, the off-road industry and our global fan base have yet another historic landmark event to celebrate with the 50th running of the SCORE Baja 500 next week,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “This issue takes an amazing look at the SCORE Baja 500 in a colorful race preview along with some product presentations, special features and interviews along with a huge amount of dynamic photographs, text and videos.”

     “As we embark on another glorious and historic adventure in Baja we also want to again thank our sponsors for their continued support of SCORE and our sport. We especially give a shout out to BFGoodrich Tires, Monster Energy, King Shocks, RACELINE Wheels, Polaris RZR and VP Racing Fuels.”

CLIMBING HIGHER

     The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.

INSIDE VOL. 4, NO. 5

     Vol. 4, No. 5 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, exciting videos and several news items.

     This edition is centered around an extensive preview of the 50th BFGoodrich Tires SCORE Baja 500 with a look at the rugged race-record 542.12-mile course.

     As racers and fans prepare for this historic race, this issue also remembers the start of SCORE Baja racing on July 26, 1974 at the Baja Internacional, the name SCORE had to use until 1991 when it finally got the legal rights to the name every always used—the Baja 500.

     Also in this issue is a colorful SCORE Baja 500 historical timeline saluting the events, people and vehicles that made the SCORE Baja 500 reach legendary status.

     In the SCORE News section is info on the special added contingency bonuses being offer by BFGoodrich Tires ($25,000), King Shocks ($5,000), Rancho Drivetrain Engineering ($20,000 transmission) and Tri-Ace Tires ($25,000) at the Golden Anniversary race.

     In the expanded 50 years of Glory celebrating the 50th anniversary of the SCORE Baja 500, are special pieces with co-Grand Marshals Sal Fish and Ivan Stewart along with industry pioneer Nico Saad and the three generations of McMillin family racers.

     Specifically, the Fish story recounts the times that the legendary SCORE Baja 5000 almost didn’t happen and Stewart reflects on his 10 overall 4-wheel vehicle wins in this race-a record that may never be broken.

     An up close look at Saad, the Off-Road Motorsports Hall of Famer who is an Ensenada tourism advocate and owner of the iconic San Nicolas Hotel, which is also celebrating its 50th year in 2018.

     In a look at the McMillin family a true Dynasty in the Desert emerges. It starts with family patriarch the late Corky McMillin and travels to his two sons Scott and Mark and their racing protégés Andy, Jessica, Daniel and Luke.

     Icing on the McMillin cake is a pictorial essay of ‘Macadu’, Mark’s McMillin’s amazing Chenowth open-wheel desert race car.

     The Off-Road Marketplace in this issue continues to shine brightly on the latest off-road products for 2018 for racers and enthusiasts. Featured this month is the 2018 SCORE Off-Road Wheel Guide for the serious enthusiast.

SCORE JOURNAL

     The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.

    The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.

EN ESPANOL!

     The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.

SCOREscope

     Below is the four-race 2018 SCORE World Desert Championship schedule. For the third consecutive year all four races are being held in Baja California, Mexico. Here is the complete 2018 SCORE World Desert Championship schedule:

  • 32nd SCORE San Felipe 250, April 4-April 8, San Felipe, Mexico
  • 50th BFGoodrich Tires SCORE Baja 500, May 30-June 3, Ensenada Mexico
  • Tijuana 22nd SCORE Desert Challenge, Sept. 19-23, Tijuana, Mexico
  • 51st SCORE Baja 1000, Nov.14-18, Ensenada, Mexico

SCORE SPONSORS…

     Official SCORE Sponsors: BFGoodrich Tires-Official Tire and official race title sponsor, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

     SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.

     Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.

     Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Asociacion de Hoteles del Noroeste.

     For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.

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