in-depth coverage of SCORE International, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — Providing a colorful trip down memory lane to help preview November’s 50th annual BFGoodrich Tires SCORE Baja 1000 is the cover story in Vol. 3, No. 10 of the acclaimed SCORE Journal.
With three weeks remaining before the historic 50th anniversary race of the iconic SCORE Baja 1000, several spotlight features shine brightly in the current issue but none brighter than the first preview of the adventure that continues to etch its expanding legend into granite history of motorsports.
There are also in-depth interviews with SCORE Baja 1000 legendary racer Rod Hall and another with prominent owner of PPI Motorsports Cal Wells III who fielded the Toyota race vehicles driven by Ivan ‘Ironman’ Stewart.
REACHING FOR MORE
The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The revamped SCORE website also generates an average of over 2 million monthly unique viewers.
“This giant issue of the SCORE Journal showcases many important events that set the stage for the historic 50th annual BFGoodrich Tires SCORE Baja 1000” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “Our news section highlights Baja’s great cities that celebrate SCORE’s contributions and racing heritage along with the latest info on the Dust 2 Glory premiere across the country at 7:30 p.m. (local time) on Wednesday, Dec. 6.”
INSIDE VOL. 3, NO. 10
Vol. 3, No. 10 of the SCORE Journal is once again filled with numerous interesting worth-reading stories, exciting videos and several news items.
Another major feature in this massive edition is a thorough review of September’s Tijuana 21st SCORE Desert Challenge, the first race in SCORE’s storied history that actually started and finished in Tijuana. Thorough coverage includes the podium sweep in 4-wheel vehicles by RPM Racing and the second straight overall motorcycle win by the team led by rider of record Francisco Arredondo.
This issue also takes a look back at SCORE’s participation in the Sand Sports Super Show and the Off-Road Expo, two very important trade/consumer shows for the offl-road market. Both events were at maximum capacity for exhibitors and attendees as SCORE continues its reach and impact at these events with major exhibits, press conference and a Dust 2 Glory ‘sneak peak’.
Also included in this issue are all the 2017 interviews from previous issues regarding the SCORE Baja 1000 as well as a quick look at Milestones in SCORE Baja 1000 race history.
As always the issue again includes the Off-Road Marketplace displaying the latest products for racers and enthusiasts.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the traditional version.
EL REY NETWORK
The four-race 2017 SCORE World Desert Championship in Baja California, Mexico along with the SEMA SCORE Baja 1000 Experience/SCORE Baja 1000 Qualifying in Las Vegas will all air on El Rey Network in the United States. International distribution is by way of syndication. The season-ending 50th SCORE Baja 1000 will have a two-hour show produced while the other race shows are each one-hour telecasts.
El Rey Network is available in 45 million homes across the country through cable and OTT providers and via satellite on DirecTV Channel 341 and Dish Network Channel 253. For more information on how to watch El Rey visit http://elreynetwork.com.
DUST 2 GLORY
From award-winning documentary filmmaker Dana Brown, ‘Dust 2 Glory,’ scheduled to premiere nationwide on Dec. 6, chronicled each of the four races in the 2016 SCORE World Desert Championship. Brown’s original Dusty to Glory, released in 2005, became an iconic classic showcasing the legendary SCORE Baja 1000. D2G, which began shooting at the 2015 SCORE Baja 1000, continued up close and personal coverage capturing the robust racers in their amazing adventures in Mexico’s majestic Baja California peninsula through all four spectacular 2016 races. Executive Producer is BCII’s Bud Brutsman.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, RACELINE Wheels-Official Wheel, Axial R/C-Official R/C Vehicle, El Rey Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Asociacion de Hoteles del Noroeste.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.