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SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com

SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com


May 19, 2017

SCORE Journal May issue features race

preview of upcoming 49th SCORE Baja 500


Vol. 3, No. 5 now airing ‘LIVE’ at www.SCOREInternational.com; SCORE Journal features

in-depth coverage of SCORE International, SCORE World Desert Championship, industry


    ENSENADA, Baja California, Mexico — With the 2017 SCORE World Desert Championship underway, a special preview section on this month’s 49th SCORE Baja 500 along with the continued special interview features for this year’s 50th SCORE Baja 1000 are among the highlights of this month’s Vol. 3, No. 5 of the acclaimedSCORE Journal.

Full of interactive news and features it is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/183537-score-journal.


The spotlight preview features are on the 49th SCORE Baja 500 as well as a special story on the Wide Open Baja adventure tours. There are also in-depth features on eight-time motorcycle champion Steve Hengeveld and two-time SCORE Trophy Truck Champion ‘Ballistic’ B .J. Baldwin, as part of the continuing legends of the SCORE Baja 1000 series.


The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The revamped SCORE website also generates an average of over 2 million monthly unique viewers.


“SCORE continues its new season on the road to celebration of the 50th golden anniversary of the iconic SCORE Baja 1000 and this month’s SCORE Journal is another tribute to both the 2017 season and the Granddaddy of all Desert Races,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “Our fifth digital issue of 2017 also has a magnificent, colorful and detailed preview of the legendary 49th annual SCORE Baja 500 along with features on Steve Hengeveld and B.J. Baldwin and their love affair with the SCORE Baja 1000 are more great reads in this month’s issue as is the up close look at the factory UTV teams involved with SCORE.”


Vol. 3, No. 5 of the SCORE Journal is once again filled with numerous interesting worth-reading stories and news items.

The preview of this year’s SCORE Baja 500 includes several separate stories. One is on the challenging 515.77-mile gauntlet that is the race course and a look at the amazing racers entered in this legendary early summer race.

Another element included in the pre-race coverage of the SCORE Baja 500 is an up-close look at the Ensenada experience…the true beauty and flavors of Mexico in a unique visitor’s guide to the area.

Among the SCORE News items are info on the two SCORE specials scheduled to air on the El Rey Network, a new UTV tire developed by BFGoodrich Tires, and a recap of the 2017 Arizona Off-Road Expo. There is also a spotlight news item on the two Grand Marshals for the 49th SCORE Baja 500—legendary champion SCORE racer Ivan ‘Ironman’ Stewart and Mexican-American TV star Rey Mysterio Jr., who is considered one of the greatest professional wrestlers of all time.

And the issue again includes the Off-Road Marketplace displaying the latest products for racers and enthusiasts.


The SCORE Journal, which launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with a print edition for the annual SCORE Awards Night.

The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.


The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the traditional version.


The four-race 2017 SCORE World Desert Championship in Baja California, Mexico along with the SEMA SCORE Baja 1000 Experience/SCORE Baja 1000 Qualifying in Las Vegas will all air on El Rey Network in the United States. International distribution is by way of syndication.

El Rey Network is a 24-hour, English-language lifestyle network targeting “Strivers,” viewers who hold strong core beliefs about the importance of family, independence, hard work, craftsmanship, and legacy.

Founded by maverick filmmaker Robert Rodriguez, and curated by Rodriguez and his artistic collective, the network features action-packed programming, relatable heroes and aspirational stories that embrace today’s America. El Rey’s slate is anchored by signature series including the original drama “From Dusk Till Dawn: The Series,” the one-on-one interview program “El Rey Network Presents: The Director’s Chair,” and “Lucha Underground,” a lucha libre wrestling series produced by Mark Burnett.

El Rey Network’s lineup also showcases a wide range of iconic feature films and television series including genre, action, and sci-fi/ horror. El Rey Network LLC is jointly owned by Robert Rodriguez and FactoryMade Ventures, with a minority stake held by Univision Networks & Studios, Inc.

El Rey Network is available in 45 million homes across the country through cable and OTT providers and via satellite on DirecTV Channel 341 and Dish Network Channel 253. For more information on how to watch El Rey visit http://elreynetwork.com.


From award-winning documentary filmmaker Dana Brown, Dust2Glory has chronicled each of the four races in the 2016 SCORE World Desert Championship.  D2G, which began shooting at the 2015 SCORE Baja 1000, continued up close and personal coverage capturing the robust racers in their amazing adventures in Mexico’s majestic Baja California peninsula through all four spectacular 2016 races. Dust2Glory is scheduled for release later this year.


The four-race 2017 SCORE World Desert Championship and for the second time all four are being held in Baja California, Mexico. Here is the complete 2017 SCORE World Desert Championship schedule:

  • 31st SCORE San Felipe 250, March 30-April 2, San Felipe, Mexico
  • 49th SCORE Baja 500, June 1-4, Ensenada Mexico
  • Rosarito Beach 21st SCORE Desert Challenge, Sept. 14-17, Rosarito Beach, Mexico
  • 50th SCORE Baja 1000, Nov.14-18, Ensenada, Mexico to La Paz, Mexico


Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, RACELINE Wheels-Official Wheel, Axial R/C-Official R/C Vehicle, El Rey Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.

Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.

Rosarito Beach SCORE Desert Challenge Special Partners: Ayuntamiento de Playas de Rosarito, Cotuco de Playas de Rosarito, Comite de Mercadatecnia Playas de Rosarito.

For more information regarding SCORE, visit the official website of the SCORE World Desert Championship atwww.SCOREInternational.com.

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