SCORE MARKETING CONTACT: Jim Ryan, Jim@SCORE-International.com
December 31, 2014
CBS Sports Network TV coverage to now include top action and highlights from multiple race classes. Launch of four (4) new online video series, expanded online LIVE race highlights, new website and the SCORE Journal online/print monthly magazine complete the largest media coverage in SCORE history
RENO, Nev. — Completing the most aggressive national and international television coverage in the history of the series, SCORE International announces even more growth of its media coverage for the SCORE 2015 World Desert Championship. The media expansion plans for 2015 call for the CBS Sports Network television broadcasts to now include action and highlights from multiple classes. Additional initiatives include the launch of four (4) new online video series, expanded online LIVE race highlights, new website design and the creation of the new SCORE Journal online/print monthly magazine.
SCORE TELEVISION COVERAGE
All races in the 2015 SCORE World Desert Championship series, along with the special SEMA SCORE Baja 1000 Experience and qualifying for the Bud Light SCORE Baja 1000 from Las Vegas Motor Speedway, will once again be aired in the USA and Canada on the CBS Sports Network. New for 2015, in addition to SCORE Trophy Truck coverage, the shows will also feature top action and highlights from many other classes of trucks, buggies, motorcycles, quads and UTVs – making sure that the most exciting footage and most compelling stories are now part of each race event broadcast. Capping off the 2015 broadcast season, the Bud Light SCORE Baja 1000 broadcast on CBS Sports Network will be expanded to a full Two-Hour program – providing the most expansive television coverage of the “Main Event” of all desert races ever, allowing all the major class action to be showcased around the globe to the SCORE International fan base.
LAUNCH OF FOUR (4) NEW ONLINE VIDEO SERIES
Based on fan enthusiasm for more in-depth video coverage of SCORE Desert Racing, SCORE will launch four (4) new short-form video series beginning in January 2015. Each of these series will feature a new episode every other week, and will be available for viewing across all of SCORE’s online platforms – the SCORE International website video viewer, the SCORE facebook page and the SCORE YouTube channel. From race highlights to in-depth driver features, these highly produced series will deliver the best of SCORE past, present and future to SCORE’s worldwide audience. These new programs will be:
CONQUEST (26 episodes) – A ’30-for-30’ style documentary feature program on everything current with SCORE. Focus will be from Driver bios to In-depth race stories, with each program featuring an inside look into what’s happening in the majority of the competition classes participating with SCORE today!
LEGENDS (26 episodes) – Accessed from the vast SCORE video archives, this series is all about the rich and colorful history of SCORE. From past races to the heroes of yesteryear and the infamous race vehicles that made SCORE history, this series will give fans a viewing experience into years of incredible historical footage that has been digitized for the very first time!
ROOST! (26 episodes) – If its Motorcycles, UTVs or Quads, then it is part of this incredible series that will focus on the “original class” and the heroes and happenings of power sports in SCORE. The top riders, teams and products that showcase the fastest growing class in SCORE make this series a must-see.
GUERRERO (26 episodes) – Viva La Mexico! Tapping into SCORE’s massive audience in Mexico, this series focuses its attention on the drivers, riders, teams that now make up SCORE’s top competitors along with the fans of Baja California, Mexico. Voiced and narrated all in Spanish (with English subtitles), this series will dig deep into the stories of Baja that SCORE fans south of the border want to know about.
SCORE LIVE EVENT COVERAGE
For the 2015 SCORE World Desert Championship season, SCORE will add live streaming web cameras to the race course, allowing fans around the world a chance to tune in and experience live action race highlights as they track their favorite racers using SCORE’s online tracking.
SCORE JOURNAL – THE SCORE MAGAZINE
Extra! Extra! Introducing the SCORE Journal – a powerful new digital/print magazine full of engaging, comprehensive, and always action-packed print and digital media formulated to deliver behind-the-scenes race coverage in a way that only SCORE itself can deliver. Eleven (11) monthly online digital magazines, which will include 5 print editions that will be available as the SCORE race programs at the 5 race events, will make up the 2015 SCORE Journal release schedule.
The SCORE Journal Monthly Digital Magazine will feature exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
NEW WEBSITE DESIGN
SCORE-Interational.com will now offer the global fan base access to exclusive content representing all that is happening with SCORE International along with Team, Driver, Sponsor updates, plus the products and technology that drive the world’s most exciting off-road motorsports series. The new website is scheduled for March 2015 release.
In its 42nd year as the world’s foremost desert racing organization in 2015, the five-race 2015 SCORE World Desert Championship series will include four special events in Baja California, Mexico, and one in the United States. Here is the 2015 SCORE World Desert Championship schedule:
• 29th annual Bud Light SCORE San Felipe 250, Jan. 22-25, San Felipe, Mexico
• Inaugural Bud Light SCORE Baja Sur 500, April 16-19, Cabo San Lucas to Loreto, Mexico
• 47th annual Bud Light SCORE Baja 500, June 4-7, Ensenada Mexico
• 3rd Annual SCORE Imperial Valley 250, Sept. 24-27, Plaster City, Calif.
• 48th annual Bud Light SCORE Baja 1000, Nov.18-21, Ensenada, Mexico
Official Sponsors: Bud Light-Official Beer/Official Race Sponsor, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, Rigid Industries LED Lighting-Official Lights, King Shocks-Official Shock Absorber, Polaris-Official UTV, Vision Wheel – Official Wheel, CBS Sports Network-Official Television Partner, Coca-Cola-Official Soft Drink, Wide Open Excursions- Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
Associate Sponsors: All Road Satellite, Symons Ambulance Company, Volaris Airlines, Coyne Powersports, Aero Calafia and Tessco
Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, Instant Mexico Auto Insurance, GoPro, PCI Race Radios, McKenzie’s Performance Products and Advanced Color Graphics.
For more information, visit the official website of the SCORE World Desert Championship at www.score-international.com.