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SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com

September 21, 2016

Vol. 2, No. 9 now airing ‘LIVE’ at www.SCORE-International.com; SCORE Journal features
in-depth coverage of SCORE International, SCORE World Desert Championship, industry

ENSENADA, Mexico — Safety is priority No. 1 with SCORE International and that topic is spotlighted significantly in this month’s Volume 2, No. 9 of the acclaimed SCORE Journal, the colorful monthly on-line digital magazine of SCORE International that is now live on the SCORE website at www.SCORE-International.com and is available through SCORE social media channels as well as a direct link at http://scorejournal.digital.

Each issue is packed full of more interesting stories, features, notes, photos and video clips saluting the four-race 2016 SCORE World Desert Championship as well as the industry itself.
BIG REACH
The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers with the June issue with an average engagement time of over 40 minutes is a major element in the continuing media expansion that SCORE has implemented. The revamped SCORE website also generates an average of over 2 million monthly unique viewers.
AND NOW…
“SCORE International continues to make safety priority No. 1 and this issue presents an overview of the SCORE Safety programs that have been initiated in the last three-plus years,” said Jim Ryan, SCORE Director of Marketing and Sales. “This sport can be a high-risk exercise, especially if you are not properly prepared with team organization, racer stamina, protective equipment and an understanding of the realities of our extreme sports activity. Several of the top safety experts in all of motorsports were part of the SCORE Stand 21 Safety Workshop in El Cajon, Calif., this summer and this issue offers extensive coverage reflecting their expertise.”
“The feature section includes a very special personality focus on SCORE Baja racing legend Larry Roeseler who has secured overall SCORE race wins on motorcycles as well in the marquee SCORE Trophy Truck division. We also speak with Larry about his current position as driver and Off-Road Product Manager for CLP Motorsports and their safety products.”
INSIDE VOL. 2, NO. 9
Vol. 2, No. 9 of the SCORE Journal is again filled with several interesting must-read features and news items. A major SCORE spotlight shines brightly on Gus ‘Tavo’ Vildosola’s new 2017 Ford Raptor pre-runner.
Another key feature ‘Dressed for Safety’ showcases a massive safety apparel guide.
SCORE News includes a preview of the four-race 2017 SCORE World Desert Championship which will be anchored by the 50th anniversary of the iconic SCORE Baja 1000, the granddaddy of all desert races.
SCORE JOURNAL
The SCORE Journal, which launched in 2015, is published as 12 monthly online digital magazines, which includes five print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship and another print edition for the annual SCORE Awards Night in December.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
CBS SPORTS NETWORK COVERAGE
All races in the four-race 2016 SCORE World Desert Championship, along with the special SEMA SCORE Baja 1000 Experience and qualifying for the SCORE Baja 1000 from Las Vegas Motor Speedway are once again airing in the USA and Canada on the CBS Sports Network. The spectacular shows feature not only SCORE Trophy Truck coverage, but also top action and highlights from many other classes of trucks, cars, UTVs, motorcycles and quads – making sure that the most exciting footage and most compelling stories continue are part of each race event broadcast.
Capping off the 2016 broadcast season, the SCORE Baja 1000 broadcast on the CBS Sports Network will air as a full two-hour special for the second straight year.
ON THE AIR
2016 CBS Sports Network Original Broadcast Schedule (subject to change, check local listings)
· Rosarito Beach SCORE Desert Challenge (first telecast-Sunday, Nov. 13, 9 p.m. ET)
· SCORE Baja 1000 Qualifying @SEMA SCORE Baja 1000 Experience (first telecast-Sunday, Dec.18, 9 p.m. ET)
· SCORE Baja 1000 (two-hour special) (first telecast-Sunday, December 25, 9 p.m. ET)
Completed Shows
· SCORE San Felipe 250 (first telecast-Sunday, April 17, 9 p.m.)
· SCORE Baja 500 (first telecast-Sunday, July 24, 9 p.m. ET)
CBS SPORTS NETWORK
CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.
WORLD OF SCORE
This new internet series delivers a unique inside look into what racing in SCORE is all about! Think of it as bringing the SCORE Racer Briefing to life! These videos, including archive footage and new interviews with current racers, will inform, educate and entertain across every topic that is important and instrumental to the SCORE racing world.
Video topics will include: insurance and accidents, transponders and spot trackers, tracking and chasing, traveling in Baja, contingency, video, photos and social media, tech inspection, pre-running, aircraft and aerial operations, race fuel, race day/start line primer, radio operations, course markings/speedzones/checkpoints, racing and passing, the chase team, and many, many more.
SCORE ALL OUT!
This new series is all about Action, Action, Action! Each episode will feature the ultimate in high octane highlights from SCORE race action, past and present. Tapping into the vast SCORE archive, as well as current television footage, SCORE All Out is the No. 1 source for the best in SCORE racing short-form action video highlights. Great editing, high energy soundtracks, cool interviews – this will be the highlight series that will make all the other (pirated) stuff online look like junk. The focus will always be on generating exciting and driving racer registration – so we’ll work to do that through timing and scheduling, etc.
Thirty (30) days prior to each SCORE race, all SCORE All Out! videos will be focused on footage from that race. Thirty (30) days after each SCORE race, all SCORE All Out! videos will be focused on celebrating the victories and highlights of the previous SCORE race, as well as giving people a tasty preview of the upcoming CBS Sports Network show.
DUST2GLORY
From award-winning documentary filmmaker Dana Brown, Dust2Glory will chronicle each of the four races in the 2016 SCORE World Desert Championship. Brown’s original Dusty to Glory, released in 2005, became an iconic classic showcasing the legendary SCORE Baja 1000. Now, D2G, which began shooting at last year’s SCORE Baja 1000, continued at this year’s SCORE San Felipe 250 and the SCORE Baja 500, will be up close and personal in capturing the robust racers in their amazing adventures in Mexico’s majestic Baja California peninsula through all four spectacular 2016 races.
SCOREscope
The four-race 2016 SCORE World Desert Championship includes four special events and for the first time all four are being held in Baja California, Mexico. Here is the complete 2016 SCORE World Desert Championship schedule:
· 30th SCORE San Felipe 250, Feb. 25-28, San Felipe, Mexico
· 48th SCORE Baja 500, June 1-5, Ensenada Mexico
· Rosarito Beach 20th SCORE Desert Challenge, Sept. 14-18, Rosarito Beach, Mexico
· 49th SCORE Baja 1000, Nov.16-20, Ensenada, Mexico
SCORE SPONSORS…
Official SCORE Sponsors: Bud Light-Official Beer, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, King Shocks-Official Shock Absorber, Vision Wheel – Official Wheel, Axial R/C-Official R/C Vehicle, Muck Daddy-Official Hand Cleaner, CBS Sports Network-Official Television Partner, Wide Open Excursions- Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
Official SCORE Partners: 4 Wheel Parts, Coca Cola, The Satellite Phone Store, PCI Race Radios.
Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, Instant Mexico Auto Insurance, McKenzie’s Performance Products, Advanced Color Graphics.
Rosarito Beach SCORE Desert Challenge Special Partners: Vi Ayuntamiento de Playas de Rosarito, Cotuco de Playas de Rosarito, Comite de Mercadatecnia Playas de Rosarito and the Baja California Secretary of Tourism.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.

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