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SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com

July 21, 2016
SCORE Journal digital magazine-SCORE racers spotlighted;
Vol. 2, No. 7 Now Airing ‘LIVE’ at SCORE-International.com

Featuring in depth coverage of SCORE International, SCORE World Desert Championship, industry

ENSENADA, Mexico — Packed full of more interesting stories, features, notes, photos and video clips saluting the four-race 2016 SCORE World Desert Championship, Volume 2, No. 7 of the SCORE Journal, the colorful monthly on-line digital magazine of SCORE International is now live on the SCORE website at www.SCORE-International.com and is available through SCORE social media channels as well as a direct link at http://scorejournal.digital
The SCORE Journal digital magazine, reaching 2.5 million unique viewers with the June issue with an average engagement time of over 40 minutes is a major element in the continuing media expansion that SCORE has implemented. The revamped SCORE website also generates over 1.5 million monthly unique viewers and delivered an amazing 3.6 million unique viewers and over 18 million page views during the four-day window of this year’s SCORE Baja 500 (June 2-5).
“This issue of the SCORE Journal proudly presents our first preview of the upcoming Rosarito Beach 20th SCORE Desert Challenge, marking the first time SCORE has produced an event in this popular resort area with info on the city, hotels, places to visit, etc.,” said Jim Ryan, SCORE Director of Marketing and Sales. “The unique-format SCORE Desert Challenge features racing over three days with entry fees at the lowest level in 20 years.”
“The feature section includes an up-close and personal one-on-one with George Peters on blending movie making and desert racing. Issue No. 7 of 2016 also has a spotlight look at the legendary off-road racing pioneer Bill Stroppe as told by Off-Road Motorsports Hall of Fame member Rod Hall. The off-road wheel buyer’s guide is an expert sampling of the latest wheels for race, chase and street pace.”
Vol. 2, No. 7 of the SCORE Journal is again filled with several interesting must-read features and news items including and update on SCORE’s off-road and UTV expo, a report on the Kurt Caselli Foundation and additional info on the SCORE Stand 21 Safety Workshop at the SCORE Tech Center in El Cajon, Calif. on July 30.
Another key feature has experts telling how they ensure transmission and transaxle performance over the brutally tough Baja California terrain, a pre-run test with the 2016 Nissan Titan XD Pro-4X, a ride report on the new Yamaha YZ450FX motorcycle as well as the regular off-road marketplace showcasing the latest new products for racers and enthusiasts.
The SCORE Journal, which launched in 2015, is published as 12 monthly online digital magazines, which includes five print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship and another print edition for the annual SCORE Awards Night in December.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
All races in the four-race 2016 SCORE World Desert Championship, along with the special SEMA SCORE Baja 1000 Experience and qualifying for the SCORE Baja 1000 from Las Vegas Motor Speedway are once again airing in the USA and Canada on the CBS Sports Network. The spectacular shows feature not only SCORE Trophy Truck coverage, but also top action and highlights from many other classes of trucks, cars, UTVs, motorcycles and quads – making sure that the most exciting footage and most compelling stories continue are part of each race event broadcast.
Capping off the 2016 broadcast season, the SCORE Baja 1000 broadcast on the CBS Sports Network will air as a full two-hour special for the second straight year.
2016 CBS Sports Network Original Broadcast Schedule (subject to change, check local listings)
· SCORE Baja 500 (first telecast-Sunday, July 24, 9 p.m. ET)
· Rosarito Beach SCORE Desert Challenge (first telecast-Sunday, Nov. 13, 9 p.m. ET)
· SCORE Baja 1000 Qualifying @SEMA SCORE Baja 1000 Experience (first telecast-Sunday, Dec.18, 9 p.m. ET)
· SCORE Baja 1000 (two-hour special) (first telecast-Sunday, December 25, 9 p.m. ET)
Completed Shows
· SCORE San Felipe 250 (first telecast-Sunday, April 17, 9 p.m.)
CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.
This new internet series delivers a unique inside look into what racing in SCORE is all about! Think of it as bringing the SCORE Racer Briefing to life! These videos, including archive footage and new interviews with current racers, will inform, educate and entertain across every topic that is important and instrumental to the SCORE racing world.
Video topics will include: insurance and accidents, transponders and spot trackers, tracking and chasing, traveling in Baja, contingency, video, photos and social media, tech inspection, pre-running, aircraft and aerial operations, race fuel, race day/start line primer, radio operations, course markings/speedzones/checkpoints, racing and passing, the chase team, and many, many more.
This new series is all about Action, Action, Action! Each episode will feature the ultimate in high octane highlights from SCORE race action, past and present. Tapping into the vast SCORE archive, as well as current television footage, SCORE All Out is the No. 1 source for the best in SCORE racing short-form action video highlights. Great editing, high energy soundtracks, cool interviews – this will be the highlight series that will make all the other (pirated) stuff online look like junk. The focus will always be on generating exciting and driving racer registration – so we’ll work to do that through timing and scheduling, etc.
Thirty (30) days prior to each SCORE race, all SCORE All Out! videos will be focused on footage from that race. Thirty (30) days after each SCORE race, all SCORE All Out! videos will be focused on celebrating the victories and highlights of the previous SCORE race, as well as giving people a tasty preview of the upcoming CBS Sports Network show.
From award-winning documentary filmmaker Dana Brown, Dust2Glory will chronicle each of the four races in the 2016 SCORE World Desert Championship. Now, D2G, which began shooting at last year’s SCORE Baja 1000, continued at this year’s SCORE San Felipe 250 and the SCORE Baja 500, will be up close and personal in capturing the robust racers in their amazing adventures in Mexico’s majestic Baja California peninsula through all four spectacular 2016 races.
The four-race 2016 SCORE World Desert Championship includes four special events and for the first time all four are being held in Baja California, Mexico. Here is the complete 2016 SCORE World Desert Championship schedule:
· 30th SCORE San Felipe 250, Feb. 25-28, San Felipe, Mexico
· 48th SCORE Baja 500, June 1-5, Ensenada Mexico
· Rosarito Beach 20th SCORE Desert Challenge, Sept. 14-18, Rosarito Beach, Mexico
· 49th SCORE Baja 1000, Nov.16-20, Ensenada, Mexico
Official SCORE Sponsors: Bud Light-Official Beer, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, King Shocks-Official Shock Absorber, Vision Wheel – Official Wheel, Axial R/C-Official R/C Vehicle, Muck Daddy-Official Hand Cleaner, CBS Sports Network-Official Television Partner, Wide Open Excursions- Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
Official SCORE Partners: 4 Wheel Parts, Coca Cola, The Satellite Phone Store, PCI Race Radios.

Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, Instant Mexico Auto Insurance, McKenzie’s Performance Products, Advanced Color Graphics.
Rosarito Beach SCORE Desert Challenge Special Partners: Vi Ayuntamiento de Playas de Rosarito, Cotuco de Playas de Rosarito, Comite de Mercadatecnia Playas de Rosarito and the Baja California Secretary of Tourism.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.

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