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January 14, 2014

Live SCORE Dirt LiveHD shows helps launch 2014 SCORE World Desert Championship season

     SAN DIEGO—Three of top racers in the SCORE World Desert Championship series—So Cal’s Wayne Matlock and Justin Smith along with Mexico’s Eduardo Laguna will be basking in the SCORE spotlight tonight during the second episode of the 2014 SCORE Dirt LiveHD internet show at 7 p.m. (PST).
     Matlock, 35, Alpine, Calif., is a champion SCORE ATV racer, Smith, 29, Capistrano Beach, Calif. and Laguna, 23, Mexicali, Mexico, have both been top co-drivers for prominent SCORE car and truck race teams over the years.
     With several million viewers in nearly 150 countries in 2013, Roger Norman’s Dirt LiveHD one-hour show will again be broadcast live weekly and the show will be anchored in 2014 around Norman’s new SCORE World Desert Championship series which has combined his two desert racing series, the SCORE Desert Series and the High Desert Racing Association. All live events, this is the second weekly Dirt LiveHD episode of 2014 in addition to 48 shows in 2013 along with live coverage from the three SCORE Baja race weeks, the massive SCORE exhibit at the Lucas Oil Off-Road Expo, the 2013 SCORE Awards Night and the three HDRA race weeks.
     The 2014 season of Dirt LiveHD will include numerous on-site interviews in addition to the shows that like tonight will be broadcast from the SCORE broadcast studios in El Cajon, Calif., just east of San Diego.
     Matlock has won five SCORE ATV class season point championships (2008, 2009, 2010, 2011 and 2013). Smith has been a prominent co-driver, mechanic and co-rider for both Cameron Steele and his Desert Assassins team along with Luke McMillin and the Mark Racing Team of his father Mark McMillin.
     Laguna has won two SCORE season class point titles (2012, 2013) as a key driver and co-driver in several car and truck classes for the massive RPM Racing Team of Bristol, Tenn., which has averaged seven car and truck entries each of the last several years in SCORE races.
     The high definition shows also include numerous award-winning video highlight packages, most produced by Mexico’s Cactus Films or San Diego’s Tempt Media.
     Dirt LiveHD also goes on-site live with expanded event coverage during SCORE events. Live event coverage in 2014 will include the entire six-race 2014 SCORE World Desert Championship series of three races in the United States and three in Baja California, Mexico.  The first event of the inaugural SCORE World Desert Championship series will be the 28th annual Tecate SCORE San Felipe 250 to be held Feb. 27 to March 2 in San Felipe, Baja California, Mexico.
     Desert racing public address announcer and former racer George Antill is the executive producer and co-host of all Dirt LiveHD programming along with co-host Dianna Dahlgren, a Monster Energy Supercross TV commentator, fitness competitor, body builder and Ms. Monster Energy Supercross. One of the regular elements of the show on a SCORE social media interchange, allowing fans and racers to comment and ask questions through the SCORE Facebook and SCORE Twitter platforms.  Another special segment most weeks is SCORE Tech Tips with SCORE Tech co-directors Jake Velasco or Art Savedra or SCORE Trophy Truck racer and prep-shop owner T.J. Flores.
     Andrew Grimshaw, SCORE Media Production Manager, is the coordinating producer of the show. The program is hosted on ustream.com, the world’s largest streaming internet site.
     With the 48 original shows airing in 2013 and one in 2014, in addition to extensive live event coverage, special racer guests have included Jim Anderson, R.J. Anderson, Ryan Arciero, B.J. Baldwin, Robby Bell, Jonathan Brenthal, Johnny Buss, Johnny Campbell, Kurt Caselli, Dan Chamlee, Martin Christensen, Sean Cook, Justin Davis, Pat Dean, Colin Edwards, Shane Esposito, Steven Eugenio, T.J. Flores, Doug Fortin, Robby Gordon, Peter Hajas, Rod Hall, Shelby Hall, Nick Hamm, Elias Hanna, Steve Hengeveld, Ed Herbst, Jerry Herbst, Tim Herbst, Troy Herbst, Jesse Jones, Mike Julson, David Kamo, Lucas Knecht, Erek Kudla, John Langley, Morgan Langley, Zak Langley, Mike Lawrence, Harley Letner, Matt Loiodice, Brad Lovell, Rob MacCachren, Daniel McMillin, Jessica McMillin, Luke McMillin, Mark McMillin, Derek Murray, Jason Murray, Andrew Myers, Steve Olliges, Matt Parks, Adam Pfankuch, Mark Post, Kyle Quinn, Josh Quintero, Ivan Ramirez, Jay Reichert, Brett Robinson, Larry Roeseler, Kirk Russell, Mark Samuels, Cory Sappington, Ross Savage, Armin Schwarz, Brian Shaleen, Fred Sobke, Pete Sohren, Cameron Steele, Craig Stewart, Ivan Stewart, Colton Udall, Gus Vildosola Sr, Gus Vildosola Jr, Jason Voss, Kellon Walch, Tim Weigand, Jessie Williamson, Brad Wilson, Brian Wilson, Randy Wilson, Rick Wilson, and Ronny Wilson.
     Official Sponsors: Tecate Beer-Official Beer/Official Race Sponsor, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, Amber Racing Services-Official Race Fuels, Rigid Industries-Official Lights, King Shocks-Official Shock Absorber, Volaris Airlines-Official Airline, Wide Open Excursions- Official Arrive and Drive Company, Coca-Cola-Official Soft Drink, Crystal Bay Casino-Official Casino, Hotel Coral and Marina-Official Hotel.
     Associate Sponsors: Graham Watchmakers, SatellitePhoneStore.com, Symons Ambulance Company.
     Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, GoPro, PCI Race Radios, McKenzie’s Performance Products and Advanced Color Graphics.
     For more information, visit the official website of the SCORE World Desert Championship series at www.score-international.com.

SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com

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