SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, dominic@SCORE-International.
October 23, 2019
Race Presented by 4 Wheel Parts
October SCORE Journal shines spotlight preview on iconic BFGoodrich Tires 52nd SCORE Baja 1000
ENSENADA, Baja California, Mexico — Starting with an extensive preview story on next month’s legendary BFGoodrich Tires 52nd SCORE Baja 1000, presented by 4 Wheel Parts, and a comprehensive review of the recent Inaugural Lucerna SCORE Baja 400, both are gloriously glistening in the spotlight this month in Vol. 5, No. 10 of the critically-acclaimed SCORE Journal digital online magazine.
Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/
In addition to the SCORE Baja 1000 and the SCORE Baja 400 coverage, this month’s issue also looks at the latest in LED lighting options for desert racers and off-road enthusiasts.
“Our October issue highlights the results of the Lucerna SCORE Baja 400 while also presenting a major preview of the upcoming legendary SCORE Baja 1000, the season-finale of our 2019 SCORE World Desert Championship,” said Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “We are extremely enthusiastic about introducing our newest SCORE Sponsor—4 Wheel Parts as well as bringing our readers/viewers more major news from current SCORE Sponsors BFGoodrich Tires and VP Racing Fuels.”
“4WP is now the SCORE Official Off-Road Retailer and presenting partner of both the SCORE Baja 1000 and the SCORE Baja 500. BFGoodrich Tires has increased its sponsorship to include being the Title Sponsor of both the SCORE Baja 1000 and the SCORE Baja 500.”
“VP has extended its partnership with SCORE to the 2023 season. VP has stepped up even more by sponsoring the prestigious SCORE Milestone Award. In the spirit of this special award and to celebrate a SCORE legend, we are also announcing the official name for this award will honor Rod Hall, who was the epitome of the ‘never quit’ attitude that best represents this singular achievement. This honor is now named the Rod Hall SCORE Milestone Award, presented by VP Racing Fuels.”
The SCORE Journal digital magazine, reaching an average of over 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s November 2018 (SCORE Baja 1000) issue delivered a record 2.8 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded 224,628 unique viewers/readers.
The SCORE website for the week of the 51st SCORE Baja 1000 in November of last year had a very strong 1.2 million unique viewers.
Helped by the SCORE live streaming format, The SCORE San Felipe 250 recorded 1,155,904 unique visitors to the SCORE website during race week.
And the SCORE Journal’s March 33rd SCORE San Felipe 250 preview issue was viewed by 1,810,444 unique viewers and our Spanish language edition of the SJ generated over 190,000 unique viewers!
INSIDE VOL. 5, NO. 10
Vol. 5, No. 10 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
This edition is anchored around the result’s package of editorial on the SCORE Baja 400 and a massive preview of this year’s SCORE Baja 1000.
The coverage on the SCORE Baja 400 includes several breakout pieces on different parts of the event including a look at the Awards Ceremony following the race.
The regular SCORE News section includes coverage of the latest sponsor/partner developments with 4 Wheel Parts, BFGoodrich Tires and VP Racing Fuels.
Also in this month’s lineup is on the continued success of SCORE’s massive participation in the annual Lucas Oil Off-Road Expo at the Fairplex in Pomona, Calif.
This month’s SCORE Journal also includes the annual guide to LED lighting options now in the marketplace.
The Off-Road Marketplace in this issue continues to shine brightly on the latest new products for racers and enthusiasts.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
2019 REMAINING SCHEDULE
- BFGoodrich Tires 52nd SCORE Baja 1000, presented by 4Wheel Parts, Nov.19-24, Ensenada, Mexico
Here is the four-race 2020 SCORE World Desert Championship and for the fifth consecutive year all races will be held in Baja California, Mexico:
- 34th SCORE San Felipe 250, March 25-29, San Felipe, Mexico
- BFGoodrich Tires 52nd SCORE Baja 500, presented by 4Wheel Parts, June 3-7, Ensenada, Mexico
- 2nd SCORE Baja 400, Sept. 16-20, Ensenada, Mexico
- BFGoodrich Tires 53rd SCORE Baja 1000, Nov.16-21, presented by 4Wheel Parts, Ensenada, Baja California to La Paz, Baja California Sur
ABC TV IN 2019
The 2019 SCORE World Desert Championship is being televised on the ABC TV family of networks, marking the first time back on the ABC network since the 1967 and 1968 coverage of the Baja 1000 on ABC’s old Wide World of Sports show.
The one-hour shows on the 33rd SCORE San Felipe 250, 51st SCORE Baja 500 and the 52nd SCORE Baja 1000 are being televised as part of ABC’s World of X Games year-long programming. Presented by SCORE sponsors Monster Energy and BFGoodrich Tires, the ABC World of X Games series profiles iconic action sports figures and also highlights athletes, artists, event previews and recaps.
The inaugural Lucerna SCORE Baja 400 will air as a one-hour special on ESPN2 TV, also on the World of X Games programming. First airing is set for Sunday, Oct. 27.
All of the SCORE race coverage shows continue to air internationally in nearly 25 countries in Europe, Asia and South America via syndication and ESPN International.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Presenting Partner, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Lucerna Hotels & Resorts-Official Hotel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store.
Additional SCORE Associate Partners: Baja California Secretary of Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana, Corporate Helicopters.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.