in-depth coverage of SCORE International, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — Coverage in text, images and video previewing next week’s season-opening 33rd SCORE San Felipe 250 along with several breakout pieces on the legendary, re-launched Ford Ranger are bathed in the spotlight this month in Vol. 5, No. 3 of the highly-acclaimed SCORE Journal digital online magazine.
In addition to the preview section of the season-opener of the four-race 2019 SCORE World Desert Championship, there is a large special section covering the re-launch of the iconic Ford Ranger, including some of its SCORE history. The issue also has several SCORE News items, lots of new products and a pair of very special features on two of the newest UTVs on the market.
“Our March SCORE Journal takes a look at the launch of the 2019 SCORE World Desert Championship in San Felipe including the official race schedule that includes two days of contingency for the first time in SCORE history at this race,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “This issue also features an in-depth look into return of the popular Ford Ranger through the eyes of several people including racers who drove it to victory lane back in the day and who still champion it today..”
“We also remember Pete Sohren, a very colorful part of our SCORE Family of racers, who passed away earlier this year and who will be remembered in a special way at this race by SCORE and SCORE Trophy Truck racer Cameron Steele.”
The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s November 2018 (SCORE Baja 1000) issue delivered a record 2.8 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded 224,628 unique viewers/readers.
The SCORE website for the week of the 51st SCORE Baja 1000 in November of last year had a very strong 1.2 million unique viewers.
The newly produced live streaming format recorded 294,994 live views on race day during its debut at the 50th SCORE Baja 500 in June of last year.
INSIDE VOL. 5, NO. 3
Vol. 5, No. 3 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
This edition is anchored around an exciting current and historical look at the SCORE San Felipe 250 including last year’s overall winner Rob MacCachren, last year’s overall motorcycle winners Justin Morgan/Mark Samuels and last year’s overall UTV winner Wayne Matlock. Also in the pre-race coverage are the official race schedule of events, the official course map and some of the historical data from the ‘youngest’ race of the SCORE Baja Triple Crown.
This SCORE Journal also puts the microscope to the iconic Ford Ranger, its history overall, its history in SCORE racing, some of the drivers and people who lived the early Ranger experiences including the launch of the next generation of the Ford Ranger.
The issue also includes a special look at two of the latest new models of UTVs on the market—the 2019 Polaris RZR P Turbo S Velocity and the 2019 Can-Am Maverick Sport DPS 1000R.
The Off-Road Marketplace in this issue continues to shine brightly on the latest new products for racers and enthusiasts.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Here is the four-race 2019 SCORE World Desert Championship and for the fourth consecutive year all races are being held in Baja California, Mexico:
33rd SCORE San Felipe 250, April 3-7, San Felipe, Mexico
51st SCORE Baja 500, May 29-June 2, Ensenada, Mexico
SCORE has confirmed that the 2019 SCORE World Desert Championship will be televised on the ABC TV family of networks, marking the first time back on the ABC network since the 1967 and 1968 coverage of the Baja 1000 on ABC’s old Wide World of Sports show.
The one-hour shows on the 33rd SCORE San Felipe 250, 51st SCORE Baja 500 and the 52nd SCORE Baja 1000 will be televised as part of ABC’s World of X Games year-long programming. Presented by SCORE sponsors Monster Energy and BFGoodrich Tires, the ABC World of X Games series profiles iconic action sports figures and also highlights athletes, artists, event previews and recaps.
SCORE also announced that the inaugural Lucerna SCORE Baja 400 next September will air as a one-hour special on ESPN TV, also on the World of X Games programming.
Hall of Fame racer Cameron Steele’s popular ‘Trail of Missions’ show has been shown as part of ABC’s World of X Games series for the past several years.
All of the SCORE race coverage shows continue to air internationally in over 20 countries in Europe, Asia and South America via syndication and ESPN International.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Lucerna Hotels & Resorts-Official Hotel and official race title sponsor, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship atwww.SCOREInternational.com.