Vol. 6, No. 11 SCORE Journal now online | SCORE-International.com

Vol. 6, No. 11 SCORE Journal now online

SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@score-international.com
SCORE MEDIA CONTACT: Dominic Clark, dominic@score-international.com

November 25, 2020

Also: Virtual SEMA 360 Show Products

November SCORE Journal spotlights five key Next Gen
SCORE Racers, Official SCORE Holiday Gift Guide

Vol. 6, No. 11 airing ‘LIVE’ at www.score-international.com; SCORE Journal includes
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry

    ENSENADA, Baja California, Mexico — November’s issue of SCORE Journal shines a spectacular spotlight in words, images and videos not only a detailed insight into several of SCORE Next Gen racers, but also the official SCORE Holiday Apparel and Gear Guide.
A close look at Bill and Trey Hernquist’s modern Class 5 unlimited Baja Bug is also in the spotlight in this month’s Vol. 6, No. 11 of the critically-acclaimed SCORE Journal digital online magazine that is now available online in both English and Spanish.
Full of interactive news and feature stories, the issue is now live on the SCORE website at www.score-international.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/183537-score-journal.
In this large and colorful 90-page edition, besides the Next Gen SCORE Racers features and Official SCORE Holiday Apparel and Gear Guide, this issue includes a thorough look at many of the products from this year’s virtual SEMA 360 show.
WELCOME
“Our November SCORE Journal features a serious samplying of the Next Gen SCORE Racers,” said Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “The five racers highlighted in this issue represented even more of the new breed of desert racers climbing their way into the world of SCORE Baja racing.”
“We also offer in this SCORE Journal issue our annual official SCORE Holiday Apparel and Gear Guide as it is surely a season to express ourselves to ourselves, family and friends.”
“Other highlights of this issue include at Ford’s F350 Super Duty platinum SE Limited that has become part of the SCORE stable, the Virtual SEMA 360 show and Yamaha’s 2021 UTV models.”
INSIDE VOL. 6, NO. 11
Vol. 6, No. 11 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
The cover story for this issue of the SCORE Journal is the expanded look at five of the top Next Gen SCORE racers posed to take SCORE Baja racing into new horizons in years to come. The buddy stars featured in this colorful package are Max Gordon, Cayden MacCachren, Broc Dickerson, Jeremy Davis and Jax Redline.
Also a major part of this month’s issue includ new products on display from the virtual SEMA 360 Show along with a first look at Ford’s F-350 Super Duty Platinum Special Edition Limited that has become part of the SCORE stable of vehicles. Ford Trucks and SUVs are the official vehicles of SCORE International and the SCORE World Desert Championship.
Included in the SCORE News section are several items including the story on the new Polaris RZR Pro XP race vehicles that will be three SCORE racers—Wayne Matlock, his wife Kristen Matlock and Craig Scanlon of 4 Wheel Parts, during factory rides from Polaris RZR for the 2021 Dakar Rally in Saudi Arabia.
Also in SCORE News is a brief on the new Into the Dust 2 YouTube moving that chronicles Lawrence Janesky and his son Tanner Janesky in their quests in the Pro Moto Ironman class in the 2019 SCORE Baja 1000.
The SCORE spotlight also shines on Yamaha and its 2021 UTV models. Another feature looks closely at the new Class 5 Baja Bug of Bill Hernquist and his son Trey Hernquist while remember dad’s original VW Baja Bug from yesteryear.
Remembering the past, also showcased in this issue is the restored 1970 Ford F-100 that gave Walker Evans his first taste of truck-racing fame.
SCORE JOURNAL
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the races that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
CLIMBING HIGHER
The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue, 62,120,121unique page views with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
SPECIAL NUMBERS
The SCORE Journal digital magazine’s October 2019 (SCORE Baja 1000 preview) issue delivered a record 2.89 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded over 502,000 unique viewers/readers.
The SCORE website for the race week of the 52nd SCORE Baja 1000 in November of last year had a record 2.7 million unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
During race week for last year’s SCORE Baja 1000, SCORE Facebook generated 537,609 views and the SCORE App had 552,443 total sessions in that window.
And the SCORE Journal’s March 33rd SCORE San Felipe 250 (2019) preview issue was viewed by 1,810,444 unique viewers and our Spanish language edition of the SJ generated over 190,000 unique viewers.
EN ESPANOL!
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
SCORE SPONSORS…
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.score-international.com.