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SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, dominic@SCORE-International.com

May 21, 2020

Also: the indomitable Class 10

SCORE Journal spotlights AWD SCORE Trophy Trucks,
2020 SCORE Tire Guide, Navigators-the unsung heroes

 

Vol. 6, No. 5 airing ‘LIVE’ at www.SCOREInternational.com; SCORE Journal includes
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry

    ENSENADA, Baja California, Mexico — All-Wheel Drive SCORE Trophy Trucks, the 2020 SCORE Tire Guide, race Navigators and the unflappable Class 10 are all in the spotlight in this month’s Vol. 6, No. 5 of the critically-acclaimed SCORE Journal digital online magazine that is now available online in both English and Spanish.
Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/i/1248789-score-journal-may-2020/0?m4=.
In this thorough 105-page edition, besides the diligently detailed look at the AWD SCORE Trophy Trucks past, present and future, the spectacular 2020 SCORE Tire Guide that includes industry leaders discussing tire tech and trends, race Navigators-the ‘right seaters’ is a look at the growing Class 10.
WELCOME
“In Our May issue we are very honored to present extensive coverage on the navigators who help drivers win and finishes races as the silent professionals behind the champions,” stated Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “Our annual SCORE Tire Guide is a detailed look at the latest in this segment of the industry. And we also have several industry pros talking tire tech and trends.”
“There is also a special feature on SCORE veteran Erica Sachs and her Navigation school. Erica help Sara Price win the 2019 Trophy Truck Spec season championship.”
“We also have an excellent feature on the unstoppable Class 10 in SCORE racing.”
INSIDE VOL. 6, NO. 5
Vol. 6, No. 5 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
This edition is anchored around the annual SCORE Tire Guide. This special section includes unique insight from several industry professionals on tech, trends and designs.
This issue puts a major microscope on a very special category of unsung heroes in desert racing—the Navigators who help drivers win so many, many races and championships. Included in this major feature that has comments from some of the best ‘right seaters’ is a breakout story on SCORE veteran Navigator Erica Sachs and her popular and specialized Nav-school that helps racers and navigators improve GPS skills.
Another feature is on the racers and machines that have helped keep Class 10 in the forefront of desert racing and keeping it a powerhouse of competition.
There is also a special feature called SCORE Desert Diaries with several racers answering questions regarding what they are doing during this challenging time.
SCORE News previews how Ensenada is preparing for the return of SCORE racers and fans.
The Off-Road Marketplace in this issue continues to shine brightly on the latest new products for racers and enthusiasts.
SCORE JOURNAL
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the three events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
CLIMBING HIGHER
The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue, 62,120,121unique page views with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
SPECIAL NUMBERS
The SCORE Journal digital magazine’s October 2019 (SCORE Baja 1000 preview) issue delivered a record 2.89 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded over 502,000 unique viewers/readers.
The SCORE website for the race week of the 52nd SCORE Baja 1000 in November of last year had a record 2.7 million unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
During race week for last year’s SCORE Baja 1000, SCORE Facebook generated 537,609 views and the SCORE App had 552,443 total sessions in that window.
And the SCORE Journal’s March 33rd SCORE San Felipe 250 (2019) preview issue was viewed by 1,810,444 unique viewers and our Spanish language edition of the SJ generated over 190,000 unique viewers.
EN ESPANOL!
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
SCOREscope
2020 SCHEDULE
Here is the REVISED three-race 2020 SCORE World Desert Championship (as of April 29, 2020) schedule of events, for the fifth consecutive year all races will be held in Baja California, Mexico:

  • BFGoodrich Tires 52nd SCORE Baja 500, presented by 4 Wheel Parts–

July 14-19, Ensenada, Baja California, Mexico

  • 34th SCORE San Felipe 250–

Sept. 22-27, San Felipe, Baja California, Mexico

  • BFGoodrich Tires 53rd SCORE Baja 1000, presented by 4 Wheel Parts–

Nov.17-22, Ensenada, Baja California, Mexico
ABC TV AGAIN IN 2020
For the second straight year, the 2020 SCORE World Desert Championship will air on the ABC family of networks. The three-races air as one-hour specials on ABC TV’s World of X Games program with replays on ESPN2.
ABC first covered the 1967 and 1968 Baja 1000 races on the old ABC Wide World of Sports show with Jim McKay and again in the late 1980s with veteran motorsports journalist Sam Posey.
All of the SCORE race coverage shows also continue to air internationally in nearly 25 countries in Europe, Asia, Latin America and South America via syndication and ESPN International. The shows are co-produced by SCORE International and SoCal’s award-winning BCII TV.
SCORE SPONSORS…
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.