SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCOREInternational.com
SCORE MEDIA CONTACT: Dominic Clark, dominic@SCOREInternational.com
June 23, 2020
Also: Polaris RZR Pro XP Orange Madness LE
July SCORE Journal spotlights Baja Proven Ford Raptor,
Science behind Performance Seating & Thunder Trucks
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — Reflecting on the highly successful decade-long history of the Ford Raptor, the ultimate off-road truck, and how it was tested at the 2008 SCORE Baja 1000 along with the new Polaris RZR Pro XP Orange Madness LE are in the spotlight in this month’s Vol. 6, No. 6 of the critically-acclaimed SCORE Journaldigital online magazine that is now available online in both English and Spanish.
Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/i/
In this colorful 97-page edition, besides the diligently detailed look at the Ford Raptor and the launch of the new Polaris RZR Pro XP Orange Madness LE, this issue includes the spectacular 2020 SCORE Race Seats Guide and nostalgic memories of the original SCORE Class 8 Thunder Trucks.
“Our June issue is anchored with a three-part section on the Ford Raptor, the ultimate off-road truck including how the Raptor concept debuted 12 years ago at the SCORE Baja 1000 and its decade of desert dominance,” stated Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “We also have an extended review of the Science behind Performance Seating.”
“Besides helping introduce the new Polaris Orange Madness LE, this month’s SCORE Journal also takes a memorable stroll down memory lane with a solid feature on Class 8, the original Thunder Trucks of SCORE desert racing.”
INSIDE VOL. 6, NO. 6
Vol. 6, No. 6 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
This edition is led off by three separate pieces on the Ford Raptor, the ultimate off-road truck. The first looks back at the launch of the Ford Raptor concept truck that competed in the 2008 SCORE Baja 1000. The second is a review of the first decade of the consumer Ford Raptor and the third is our exclusive Ford Raptor/Ford F-150 performance parts guide with serious parts to ‘Baja-up’ these special trucks.
This issue also previews the new Polaris RZR Pro XP Orange Madness LE UTV in colorful detail.
Another feature is a nostalgic trip down memory lane remembering the original SCORE Class 8 Thunder Trucks.
There is also the final part of the special feature called SCORE Desert Diaries with several top SCORE racers answering questions regarding what they are doing during this challenging time.
The Off-Road Marketplace in this issue continues to shine brightly on the latest new products for racers and enthusiasts.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the races that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue, 62,120,121unique page views with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s October 2019 (SCORE Baja 1000 preview) issue delivered a record 2.89 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded over 502,000 unique viewers/readers.
The SCORE website for the race week of the 52nd SCORE Baja 1000 in November of last year had a record 2.7 million unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
During race week for last year’s SCORE Baja 1000, SCORE Facebook generated 537,609 views and the SCORE App had 552,443 total sessions in that window.
And the SCORE Journal’s March 33rd SCORE San Felipe 250 (2019) preview issue was viewed by 1,810,444 unique viewers and our Spanish language edition of the SJ generated over 190,000 unique viewers.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.