Vol. 7, No. 6 of SCORE Journal digital magazine now online – SCORE-International.com

Vol. 7, No. 6 of SCORE Journal digital magazine now online

SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@score-international.com
SCORE MEDIA CONTACT: Dominic Clark, dominic@score-international.com

June 23, 2021

Also: Annual SCORE Wheel Guide

June SCORE Journal spotlights several women racers
Part of the 2021 SCORE World Desert Championship


Vol. 7, No. 6 airing ‘LIVE’ at www.SCORE-International.com; SCORE Journal includes
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry

    ENSENADA, Baja California, Mexico — While there has certainly been many, many more pioneer female racers before and more mentors today, this month’s Vol. 7, No. 6 of the critically-acclaimed SCORE Journal digital magazine shines a glistening spotlight on part of the current group of upcoming female racers that are prominent challengers in the 2021 SCORE World Desert Championship. The digital online magazine that is now available online in both English and Spanish.

This dynamic and colorful 85-page issue is full of interactive news and feature stories, the issue is now live on the SCORE website at www.score-international.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/i/1384811-score-journal-june-2021/0?
“Following up quickly after Round 2 of the 2021 SCORE World Desert Championship at the SCORE Baja 500, this month’s SCORE Journal features six of the newest female racers who are becoming regulars at SCORE Baja races,” commented Jim Ryan, SCORE Sales and Marketing Director. “We will devote our normal extensive coverage to our races when we report on the tremendous success of the recent SCORE Baja 500.”
“With championship mentors like Kristen Matlock and Shelby Reid to be examples for them and to mentor them, this year’s SCORE San Felipe 250 in April saw a race-record 11 female drivers/riders of record and the recent SCORE Baja 500 had nine female primary racers. There has always has been a number of female additional drivers/riders.”
“SCORE is also very happy to continue its monthly annual guide series with our 2021 SCORE Wheel Guide.”
“Among the product features in our June SCORE Journal includes a review of Shelby’s F-250 Super Baja truck.”
Vol. 7, No. 6 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
In its seventh year of publishing, the SCORE Journal this month highlights six of the newest generation of female SCORE racers.
Included in this issue with special features as part of the next generation of SCORE female drivers/riders of record are Michelle Barazza (Pro UTV Open), Valerie Clark (Trophy Truck Spec), Samantha Contreras (Sportsman Motorcycle), Jordan Price (Class 1/2-1600), Carolina Sanchez (Pro UTV Stock) and Katie Vernola (Pro UTV NA).
Another focus of the June SCORE Journal is the annual SCORE Wheel Guide of the latest off-road wheels for Truck, SUV and UTV.
There are two special truck features in this issue as well. First is a look at Shelby’s F-250 Super Baja truck and the other introduces the 2022 Ford F-150 Lightning Pro electric truck.
Through the artistic lenses of noted photographer Boyd Jaynes, this issues also looks longingly one last time at Parnelli Jones’ legendary Big Oly Bronco that sold at auction for $1.87 million this summer.
As in every issue, this month’s SCORE Journal also highlights several new products being launched in the industry and off-road world. One of them is on Baja Designs Lighting Systems.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the races that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue, with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s October 2020 (SCORE Baja 1000 preview) issue delivered a record 1.96 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded over 484,619 unique viewers/readers.
The SCORE website for the race week of the 53rd SCORE Baja 1000 in November of last year had a record 2.3 million unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
During race week for last year’s SCORE Baja 1000, SCORE Facebook generated a record 4.1 million people reached with 421,832 facebook engagements, 50,843 likes and 8,521 shares.
In Social Media Analytic for the 2020 SCORE Baja 1000 race week, data includes SCORE, driver, sponsor, team and media activity. Total social impact shows 2,4000 total social posts analyzed, 2.1 million total interactions, 6.1 million total video impressions and 40.3 million impressions on branded posts.
On the SCORE website during the 2020 SCORE Baja 1000 race week, traffic allocation saw 2,033,219 unique viewers.
And the SCORE Journal’s August 52nd SCORE Baja 500 (2020) preview issue was viewed by 1,663,880 readers.
SCORE app on race day for the 2020 SCORE Baja 500 saw 114,900 total active downloads and 179,355 total sessions.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Here are the two remaining dates of the four-race 2021 SCORE World Desert Championship which is being held exclusively in Baja California, Mexico for the sixth consecutive year:

  • 2nd SCORE Baja 400, presented by VP Racing Fuels—

September 14-19, Ensenada, Baja California, Mexico

  • BFGoodrich Tires 54th SCORE Baja 1000, presented by 4 Wheel Parts—

November 15-20, Ensenada, Baja California to La Paz, Baja California Sur, Mexico
For the third straight year, the 2021 SCORE World Desert Championship races are airing on the ESPN family of networks. The four-races will air as specials on the World of X Games program on ESPN2.
ABC first covered the 1967 and 1968 Baja 1000 races on the old ABC Wide World of Sports show with Jim McKay and again in the late 1980s with veteran motorsports journalist Sam Posey.
All of the SCORE race coverage shows also continue to air internationally in nearly 25 countries in Europe, Asia, Latin America and South America via syndication and ESPN International. The shows are co-produced by SCORE International and SoCal’s award-winning BCII TV.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino and PCI Race Radios.
SCORE Official Partners: The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.