SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, dominic@SCORE-International.
April 21, 2020
Also Robby Gordon’s Speed UTV
April SCORE Journal issue features 2020
SCORE UTV Performance Parts Guide
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — UTV trends, gear and UTV off-road performance parts along with an exclusive look at Robby Gordon’s Speed UTV are all in the spotlight in this month’s Vol. 6, No. 4 of the critically-acclaimed SCORE Journal digital online magazine that is now available online in both English and Spanish.
Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/i/
In this thorough 115-page edition, besides the diligently detailed look at the UTV Performance Parts Guide for off-road, this month’s issue also has an extensive unveiling look at Robby Gordon’s Speed UTV as well as a SCORE Journal preview of the new Polaris RZR Pro XP UTV.
“Our April issue is launched under the most unusual circumstances in our lifetime. To help our racers and international fan base take their minds off of the war against the COVID-19 pandemic for a short while, this issue focuses on UTV trends,” stated Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “Our annual SCORE UTV Performance Parts Guide is a detailed look at the latest in this segment of the industry.”
“In addition to the in depth review of UTV parts we also have a special exclusive feature on the debut of Robby Gordon’s 2021 Speed UTV. Included in this issue is also a special section on Heat Management in off-road vehicles and a look at APG’s Ford ProRunner Ranger.”
The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue, 62,120,121unique page views with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s October 2019 (SCORE Baja 1000 preview) issue delivered a record 2.89 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded over 502,000 unique viewers/readers.
The SCORE website for the race week of the 52nd SCORE Baja 1000 in November of last year had a record 2.7 million unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
During race week for last year’s SCORE Baja 1000, SCORE Facebook generated 537,609 views and the SCORE App had 552,443 total sessions in that window.
And the SCORE Journal’s March 33rd SCORE San Felipe 250 (2019) preview issue was viewed by 1,810,444 unique viewers and our Spanish language edition of the SJ generated over 190,000 unique viewers.
INSIDE VOL. 6, NO. 4
Vol. 6, No. 4 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
This edition is anchored around the annual SCORE UTV Performance Parts Guide. This special section includes a feature on how desert racing provides Polaris with new innovations to continue to push the limits of UTV performance. Several other breakout sections in the UTV Trends package includes a preview of the Polaris RZR Pro XP vehicle.
Also in this overall UTV package is our exclusive look at Robby Gordon’s dive into the UTV Market with his 2021 Speed UTV. This UTV special section has 34 pages devoted exclusively to the latest upgrade components to turn a UTV from mile to Baja ready.
Another massive special section focuses on the tech side of racing with 30 pages devoted to Heat Management in racing vehicles broken up into eight separate timely topics.
The Heat Management section includes breakouts on engine coolants, radiators and heat exchangers, coolers for power steering systems, electric fans and how heat shielding can improve vehicle performance.
A final review package this month highlights the new APG Ford ProRunner Ranger.
The Off-Road Marketplace in this issue continues to shine brightly on the latest new products for racers and enthusiasts.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Here is the REVISED three-race 2020 SCORE World Desert Championship (as of April 3, 2020) schedule of events, for the fifth consecutive year all races will be held in Baja California, Mexico:
- BFGoodrich Tires 52nd SCORE Baja 500, presented by 4 Wheel Parts, June 17-21, Ensenada, Mexico
- 34th SCORE San Felipe 250, Sept. 16-20, San Felipe, Mexico
- BFGoodrich Tires 53rd SCORE Baja 1000, Nov.17-22, presented by 4 Wheel Parts, Ensenada, Baja California
ABC TV AGAIN IN 2020
For the second straight year, the 2020 SCORE World Desert Championship will air on the ABC family of networks. The three-races air as one-hour specials on ABC TV’s World of X Games program with replays on ESPN2.
ABC first covered the 1967 and 1968 Baja 1000 races on the old ABC Wide World of Sports show with Jim McKay and again in the late 1980s with veteran motorsports journalist Sam Posey.
All of the SCORE race coverage shows also continue to air internationally in nearly 25 countries in Europe, Asia, Latin America and South America via syndication and ESPN International. The shows are co-produced by SCORE International and SoCal’s award-winning BCII TV.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.