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February 24, 2014

Live SCORE Dirt LiveHD show helps launch 2014 SCORE World Desert Championship season

     SAN DIEGO—As a prelude to its first week of 2014 live race coverage, Tuesday’s Dirt LiveHD internet show will feature representative from two prominent manufacturers, Stand 21 and CryoHeat.
During the eigth episode of the 2014 SCORE Dirt LiveHD internet show season at 7 p.m. (PST) in the SCORE spotlight will be France’s Yves Morizot of Stand 21 and USA’s Josh Lahaye of Cryo Heat.
     With several million viewers in nearly 150 countries in 2013, Roger Norman’s Dirt LiveHD one-hour show will again be broadcast live weekly and the show will be anchored in 2014 around Norman’s new SCORE World Desert Championship series which has combined his two desert racing series, the SCORE Desert Series and the High Desert Racing Association. All live events, this is the eighth weekly Dirt LiveHD episode of 2014.
     Stand 21 was established in Dijon-France, over 43 years ago by Morizot. His vision made Stand 21 the world leader in head to toe, made-to-measure racing gear. The secret of Stand 21’s success is due to Yves Morizot’s business model that applied the following strategy: Identify a true need, then Stand 21’s in house R&D Department will conceive and develop products that will fill these needs. With 150 employees worldwide, Stand 21 products are hand crafted within Stand 21’s own factories, exceeding the most rigorous safety and medical standards required by the FIA, SFI, the Snell foundation etc. Stand 21 offers its products to race car drivers through its exclusive Stand 21 network. 
     This strategy, based on high business ethics delivers Stand 21 products in over 50 countries. That is why Stand 21 supplies safety equipment to top racing teams in FIA, NHRA, NASCAR, SCORE, and more.
     Leaders in Cryogenic Metal Treatment, CryoHeat metal treatment now has two facilities, southwest in El Cajon, Calif., and northeast coach in Manchester, N.H., CryoHeat is striving to be the leaders in cryogenics in motorsports, tool and die and much more.
     The 2014 season of Dirt LiveHD includes numerous on-site interviews in addition to the shows that will be broadcast from the SCORE broadcast studios in El Cajon, Calif., just east of San Diego.
     In addition to 48 shows in 2013 Dirt LiveHD provided live coverage from the three SCORE Baja race weeks, the massive SCORE exhibit at the Lucas Oil Off-Road Expo, the 2013 SCORE Awards Night and the three HDRA race weeks.
     The high definition shows also includes numerous award-winning video highlight packages, most produced by Mexico’s Cactus Films or San Diego’s Tempt Media. This week will be a special video from Cactus Films covering the 2013 Tecate SCORE San Felipe 250.
     Dirt LiveHD also goes on-site live with expanded event coverage during SCORE events. Live event coverage in 2014 will include the entire six-race 2014 SCORE World Desert Championship series of three races in the United States and three in Baja California, Mexico.  The first event of the inaugural SCORE World Desert Championship series will be the 28th annual Tecate SCORE San Felipe 250 to be held Feb. 27 to March 2 in San Felipe, Baja California, Mexico.
     Desert racing public address announcer and former racer George Antill is the executive producer. One of the regular elements of the show on a SCORE social media interchange, allowing fans and racers to comment and ask questions through the SCORE Facebook and SCORE Twitter platforms.  Another special segment most weeks is SCORE Tech Tips with SCORE Tech co-directors Jake Velasco or Art Savedra or SCORE Trophy Truck racer and prep-shop owner T.J. Flores.
     Shaun Sauer, SCORE Media Production Manager, is the coordinating producer of the show. The program is hosted on ustream.com, the world’s largest streaming internet site.
     With the 48 original shows airing in 2013 and seven so far in 2014, in addition to extensive live event coverage, special racer guests have included Jim Anderson, R.J. Anderson, Ryan Arciero, B.J. Baldwin, Robby Bell, Jonathan Brenthal, Johnny Buss, Johnny Campbell, Kurt Caselli, Dan Chamlee, Martin Christensen, Travis Clarke, Sean Cook, Justin Davis, Pat Dailey, Pat Dean, Colin Edwards, Shane Esposito, Steven Eugenio, T.J. Flores, Doug Fortin, Robby Gordon, Peter Hajas, Rod Hall, Shelby Hall, Nick Hamm, Elias Hanna, Steve Hengeveld, Ed Herbst, Jerry Herbst, Tim Herbst, Troy Herbst, Jesse Jones, Mike Julson, David Kamo, Lucas Knecht, Erek Kudla, Eduardo Laguna, John Langley, Morgan Langley, Zak Langley, Mike Lawrence, Harley Letner, Matt Loiodice, Brad Lovell, Rob MacCachren, Wayne Matlock, Andy McMillin, Daniel McMillin, Jessica McMillin, Luke McMillin, Mark McMillin, Derek Murray, Jason Murray, Andrew Myers, Steve Olliges, Matt Parks, Adam Pfankuch, Mark Post, Kyle Quinn, Josh Quintero, Ivan Ramirez, Joe Ramirez, Jay Reichert, Brett Robinson, Larry Roeseler, Kirk Russell, Mark Samuels, Cory Sappington, Ross Savage, Armin Schwarz, Brian Shaleen, Justin Smith, Fred Sobke, Pete Sohren, Cameron Steele, Craig Stewart, Ivan Stewart, Colton Udall, Gus Vildosola Sr, Gus Vildosola Jr, Jason Voss, Kellon Walch, Brandon Walsh, Tim Weigand, Jessie Williamson, Brad Wilson, Brian Wilson, Randy Wilson, Rick Wilson, and Ronny Wilson.
     Official Sponsors: Tecate Beer-Official Beer/Official Race Sponsor, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, Amber Racing Services-Official Race Fuels, Rigid Industries-Official Lights, King Shocks-Official Shock Absorber, Volaris Airlines-Official Airline, CBS Sports Network-Official Television Partner, Wide Open Excursions- Official Arrive and Drive Company, Coca-Cola-Official Soft Drink, Crystal Bay Casino-Official Casino, Hotel Coral and Marina-Official Hotel.
     Associate Sponsors: Graham Watchmakers, SatellitePhoneStore.com, Symons Ambulance Company.
     Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, GoPro, Instant Mexico Auto Insurance, PCI Race Radios, McKenzie’s Performance Products and Advanced Color Graphics.
     For more information, visit the official website of the SCORE World Desert Championship series at www.score-international.com.

SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com

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