SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, dominic@SCORE-International.
October 23, 2019
Starting with 2019 SC0RE Baja 1000
4 Wheel Parts signs multi-year partnership with SCORE
International as Official Off-Road Retailer and Presenting Partner
Race week festivities and Race—Nov. 19-24 in Ensenada, Baja California, Mexico
ENSENADA, Baja California, Mexico —SCORE International announced Today that it has entered a new long-term partnership with 4 Wheel Parts (4WP), the nation’s leader in truck, Jeep, SUV and off-road performance parts, as the Official Off-Road Retailer of the SCORE World Desert Championship and the Presenting Partner for the 2019 SCORE Baja 1000 race, as well as the 2020 and future SCORE Baja 500 and SCORE Baja 1000 races.
“4 Wheel Parts’ strength in the Industry is legendary with 95 stores across the U.S. and Canada addressing all off-road categories in all regions,” says SCORE Marketing and Sales Director Jim Ryan. “We applaud this bold move as recognition of SCORE’s strength in the market place and for attracting new partners that will have a major impact with SCORE International’s participant and off-road performance fan base, that includes the automotive, off-road and powersports enthusiast markets.”
“The 4 Wheel Parts logo and presence will be highly visible at these iconic races and all across SCORE’s marketing programs starting with the November’s BFGoodrich Tires 52nd SCORE Baja 1000, Presented by 4 Wheel Parts.”
“Partnering with SCORE International is an exciting endeavor for 4WP,” says 4 Wheel Parts CEO Craig Scanlon. “It’s an authentic way for us to continue our commitment to supporting the core of the off-road industry, our large enthusiast customer base, and our extensive staff of 4WP off-road experts. SCORE, with its nearly 50 years of heritage in off-road, perfectly aligns with who we want to be involved with as a company. I speak for the entire 4 Wheel Parts family when I say that it’s an honor to be a partner and to support the SCORE International series in the world’s most iconic off-road racing events.”
4 Wheel Parts
The retail division of Transamercian Auto Parts, 4 Wheel Parts, founded in 1961, is the largest retailer of Jeep, and off-road aftermarket parts in North America. 4WP and Transamerican Auto Parts (TAP) are owned by Polaris Industries Inc. The company now has 95 stores across the U.S. and Canada.
SCORE International is the most recognized name in desert racing with globally recognized race brands, the SCORE Baja 500 and the SCORE Baja 1000, which was voted as the “Top Motorsports Event” for two years in a row by USA Today. SCORE reaches more than 115-Million household with its four 2019 races televised on the ABC Network and World of X Games, as well as SCORE Marketing assets that reach more than 3-million page views per month.
Founded by Mickey Thompson in 1973 and run by Sal Fish from 1974-2012, the four-race SCORE World Desert Championship offers classes for cars, trucks, UTVs, motorcycles and quads. Averaging 250 vehicles per race, competitors come from an average of 25 U.S. States and 10 countries per event.
2019 REMAINING SCHEDULE
- BFGoodrich Tires 52nd SCORE Baja 1000, presented by 4 Wheel Parts, Nov.19-24, Ensenada, Mexico
Here is the four-race 2020 SCORE World Desert Championship and for the fifth consecutive year all races will be held in Baja California, Mexico:
- 34th SCORE San Felipe 250, March 25-29, San Felipe, Mexico
- BFGoodrich Tires 52nd SCORE Baja 500, presented by 4 Wheel Parts, June 3-7, Ensenada, Mexico
- 2nd SCORE Baja 400, Sept. 16-20, Ensenada, Mexico
- BFGoodrich Tires 53rd SCORE Baja 1000, Nov.16-21, presented by 4 Wheel Parts, Ensenada, Baja California to La Paz, Baja California Sur
ABC TV IN 2019
The 2019 SCORE World Desert Championship is being televised on the ABC TV family of networks, marking the first time back on the ABC network since the 1967 and 1968 coverage of the Baja 1000 on ABC’s old Wide World of Sports show.
The one-hour shows on the 33rd SCORE San Felipe 250, 51st SCORE Baja 500 and the 52nd SCORE Baja 1000 will be televised as part of ABC’s World of X Games year-long programming. Presented by SCORE sponsors Monster Energy and BFGoodrich Tires, the ABC World of X Games series profiles iconic action sports figures and also highlights athletes, artists, event previews and recaps.
The inaugural Lucerna SCORE Baja 400 will air as a one-hour special on ESPN2 TV, also on the World of X Games programming. First airing is set for Sunday, Oct. 27.
All of the SCORE race coverage shows continue to air internationally in nearly 25 countries in Europe, Asia and South America via syndication and ESPN International.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Retailer and Presenting Partner, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Lucerna Hotels & Resorts-Official Hotel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store.
Additional SCORE Associate Partners: Baja California Secretary of Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana, Corporate Helicopters.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.