April SCORE Journal spotlight shines on review of season-opening 33rd SCORE San Felipe 250 – SCORE-International.com
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April SCORE Journal spotlight shines on review of season-opening 33rd SCORE San Felipe 250

SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com

April 24, 2019

April SCORE Journal spotlight shines on review
of season-opening 33rd SCORE San Felipe 250


Vol. 5, No. 4 airing ‘LIVE’ at www.SCOREInternational.com; SCORE Journal includes
in-depth look at SCORE International, SCORE World Desert Championship, industry

    ENSENADA, Baja California, Mexico — Over 30 pages of coverage in text, images and video reviewing this month’s season-opening 33rd SCORE San Felipe 250 along with several breakout pieces from the popular race and the new Honda Talon UTV are bathed in the spotlight this month in Vol. 5, No. 4 of the highly-acclaimed SCORE Journal digital online magazine.

Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/i/1108276-score-journal-april-2019/0?m4=.
In addition to the huge review section on the season-opener of the four-race 2019 SCORE World Desert Championship, there is a large special section covering the launch of the new Honda Talon 1000X and 1000R UTV. The issue also includes our annual Off-Road Tires section, several SCORE News items, lots of new products and a very special feature on how SCORE Baja racing has helped improve tire development in the most brutal conditions.
“Our April SCORE Journal takes a thorough look at the launch of the 2019 SCORE World Desert Championship in San Felipe including features on various divisions within the race,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “This issue also features an in-depth review at the recently released Honda Talon UTV and our annual off-road tire reviews with special Q & A interviews with three key industry experts.”
“We also remember Pete Sohren, a very colorful part of our SCORE Family of racers, who passed away earlier this year and who was remembered in a special way at this year’s SCORE San Felipe 250 by SCORE and SCORE Trophy Truck racer Cameron Steele.”
The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s November 2018 (SCORE Baja 1000) issue delivered a record 2.8 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded 224,628 unique viewers/readers.
The SCORE website for the week of the 51st SCORE Baja 1000 in November of last year had a very strong 1.2 million unique viewers.
Helped by the SCORE live streaming format, The SCORE San Felipe 250 recorded 1,155,904 unique visitors to the SCORE website during race week.
And the SCORE Journal’s March 33rd SCORE San Felipe 250 preview issue was viewed by 1,810,444 unique viewers and our Spanish language edition of the SJ generated over 190,000 unique viewers!
Vol. 5, No. 4 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
This edition is anchored around an exciting detailed review at the 33rd SCORE San Felipe 250 starting with overall and SCORE Trophy Truck winner Andy McMillin, overall motorcycle winners Justin Morgan/Mark Samuels/Justin Jones and overall UTV and Pro UTV FI winner Wayne Matlock and his wife Kristen Matlock who won her Pro UTV NA class for the second straight year as well as her husband.
There is also a breakout piece with Brad Wilson who is hoping his unlimited Class 1 victory will help catapult prominent Wilson Motorsports to its third straight SCORE Cass 1 season point championship in their Chevy-powered Jimco open-wheel desert race cars.
This SCORE Journal also puts the microscope to Honda’s debut into the UTV market with the new Honda Talon 1000X and the new Honda Talon 1000R. The piece was written by noted Powersports/Dirt Bike expert and freelance writer Mark Kariya.
The issue also includes the SCORE Journal’s annual special section on the Off-Road Tire Market. In conjunction with that feature section, three key industry experts, one each from BFGoodrich Tires, Toyo Tires and TRI-ACE are interviewed in a unique Q&A session.
The Off-Road Marketplace in this issue continues to shine brightly on the latest new products for racers and enthusiasts.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Here is the four-race 2019 SCORE World Desert Championship and for the fourth consecutive year all races are being held in Baja California, Mexico:

  • 33rd SCORE San Felipe 250, April 3-7, San Felipe, Mexico
  • 51st SCORE Baja 500, May 29-June 2, Ensenada, Mexico
  • Inaugural Lucerna SCORE Baja 400, Sept. 19-23, Ensenada, Mexico
  • 52nd SCORE Baja 1000, Nov.19-24, Ensenada, Mexico

ABC TV IN 2019
SCORE has confirmed that the 2019 SCORE World Desert Championship will be televised on the ABC TV family of networks, marking the first time back on the ABC network since the 1967 and 1968 coverage of the Baja 1000 on ABC’s old Wide World of Sports show.
The one-hour shows on the 33rd SCORE San Felipe 250, 51st SCORE Baja 500 and the 52nd SCORE Baja 1000 will be televised as part of ABC’s World of X Games year-long programming. Presented by SCORE sponsors Monster Energy and BFGoodrich Tires, the ABC World of X Games series profiles iconic action sports figures and also highlights athletes, artists, event previews and recaps.
SCORE also announced that the inaugural Lucerna SCORE Baja 400 next September will air as a one-hour special on ESPN TV, also on the World of X Games programming.
Hall of Fame racer Cameron Steele’s popular ‘Trail of Missions’ show has been shown as part of ABC’s World of X Games series for the past several years.
All of the SCORE race coverage shows continue to air internationally in over 20 countries in Europe, Asia and South America via syndication and ESPN International.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Lucerna Hotels & Resorts-Official Hotel and official race title sponsor, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.