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Revised at 10:38 PM Pacific on 12-23-2018

SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com

SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com

 

December 22, 2018

December SCORE Journal shines spotlight brightly on review

of 51st SCORE Baja 1000, Grandaddy of All Desert Races

Vol. 4, No. 12 airing ‘LIVE’ at www.SCOREInternational.com; SCORE Journal includes

in-depth coverage of SCORE International, SCORE World Desert Championship, industry

 

    ENSENADA, Baja California, Mexico — Detailed coverage in text, images and video from November’s epic 51st SCORE Baja 1000 including breakouts with top finishers Justin Morgan and Cameron Steele are bathed in the spotlight this month in Vol. 4, No. 12 of the highly-acclaimed SCORE Journal digital online magazine.

Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/183537-score-journal.

In addition to the in-depth review section on November’s 51st SCORE Baja 1000 that has several colorful features and interviews,there are several SCORE News items, and lots of new fabrication tools highlighted.

WELCOME

“The SCORE racing community experienced an extremely memorable 2018 SCORE World Desert Championship and this issue once again clearly reflects this fact,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “This December issue of the SCORE Journal features an in-depth look at the 51st SCORE Baja 1000.”

“We also pause to remember Jerry Herbst, founder of Las Vegas’ Terrible Herbst Inc. and the family patriarch of Terrible Herbst Motorsports who passed away in late November.”

“There are also a very informative and very special up close looks at the SCORE Baja 1000 victories of several racers, especially Cameron Steele in SCORE Trophy Truck, Justin Morgan in Pro Moto Unlimited and Wayne Matlock in Pro UTV FI.”

“We also have a feature on ‘fab’ specialists with tips for during a SCORE Baja race, new fabrication tools to admire and a shop tour of the new Baja HQ.”

CLIMBING HIGHER

The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.

SPECIAL NUMBERS

The SCORE Journal digital magazine’s May 2018 issue surpassed 2 million unique viewers/readers.

The newly produced live streaming format recorded 294,994 live views on race day of the SCORE Baja 500 and for the 10 day period surrounding the event, including race week, the SCORE website audience numbers eclipsed 1 million unique viewers.

INSIDE VOL. 4, NO. 12

Vol. 4, No. 12 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, exciting videos and several news items.

This edition is anchored around a very detailed look at the 51st SCORE Baja 1000 in Ensenada, from two-days of pre-race Contingency, the race itself and the awards’ ceremony afterwards.

The photo-laden review section on the 2018 SCORE Baja 1000 highlights the winning efforts of many, many racers especially Cameron Steele in SCORE Trophy Truck (overall 4-wheel vehicle), Justin Morgan in Pro Moto Unlimited (Overall fastest) and Wayne Matlock in Pro UTV FI (Overall UTV).

Also in the race coverage package is a look at the developing of Justin Roberts’ film that showcases how teamwork and adrenaline in SCORE Baja racing helps military veteran heal.

The December SCORE Journal also showcases Cameron Steele’s new Baja HQ facility in San Juan Capistrano, Calif.

The Off-Road Marketplace in this issue continues to shine brightly on the latest off-road products. Featured are new fabrication tools for team chase trucks and race pits. This month’s SCORE Journal also has a piece on those amazing fabrication specialists with tips on making repairs and welding during a SCORE Baja race.

SCORE JOURNAL

The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.

The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.

EN ESPANOL!

The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.

SCOREscope

2019 SCHEDULE

Here is the four-race 2019 SCORE World Desert Championship and for the fourth consecutive year all races are being held in Baja California, Mexico:

·         33rd SCORE San Felipe 250, April 3-7, San Felipe, Mexico

·         51st SCORE Baja 500, May 29-June 2, Ensenada, Mexico

·         Inaugural Lucerna SCORE Baja 400, Sept. 19-23, Ensenada, Mexico

·         52nd SCORE Baja 1000, Nov.19-24, Ensenada, Mexico

TV TIME

SCORE races in 2018 are airing on the El Rey Network domestically and around the globe on ESPN International and syndication. The SCORE Baja 1000 will air as a two-hour special for race coverage in the first quarter of 2019.

El Rey Network is a 24-hour, English-language lifestyle network and is available in 45 million homes across the country through cable and OTT providers and via satellite on DirecTV Channel 341 and Dish Network Channel 253. For more information on how to watch El Rey visit http://elreynetwork.com.

SCORE SPONSORS…

Official SCORE Sponsors: BFGoodrich Tires-Official Tire and official race title sponsor, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Lucerna Hotels & Resorts-Official Hotel and official race title sponsor, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte.

Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.

Lucerna Hotels & Resorts 22nd Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Lucerna Hotels and Resorts, Asociacion de Hoteles del Noroeste.

For more information regarding SCORE, visit the official website of the SCORE World Desert Championship atwww.SCOREInternational.com.

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