in-depth coverage of SCORE International, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico —Spotlighted with an in-depth microscopic look at the first 25 years of the marquee SCORE Trophy Truck racing division, Vol. 4, No. 7 of the acclaimed SCORE Journal digital magazine is now online.
While celebrating 25 years of SCORE Trophy Truck launched by Sal Fish in 1994, this issue also includes several additional feature stories saluting new SCORE sponsor VP Racing Fuels Inc, the annual Off-Road Tire guide, and an early preview on September’s Lucerna Hotels and Resorts Tijuana 22nd SCORE Desert Challenge as well as SCORE News and another unique industry update. At the top of the list is the microscopic look at the ‘Monsters of the Desert’ SCORE Trophy Trucks featuring Off-Road Motorsports Hall of Famer Rob MacCachren as he was crowned the first SCORE Trophy Truck season point champion in 1994 and this year this legend of the desert has already won the first two SCORE Trophy Truck races of the year to give him a SCORE-high of 17 SCORE Trophy Truck career race wins.
“The SCORE racing community, the off-road industry and our global fan base has another major milestone to celebrate during the 2018 SCORE World Desert Championship,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “The July issue of the SCORE Journal takes a lingering, lasting look at SCORE Trophy Truck, the marquee SCORE racing division introduced by SCORE in 1994. The featured racing division in all of desert racing for high-tech, 950-horsepower, unlimited custom trucks is running its 25th season showcasing the greatest racers and most unbelievable racing machine in all of motorsports.”
“This issue includes some product presentations, special features and interviews along with a huge amount of dynamic photographs, text and videos. Always something to talk about this issue is also our annual salute to off-road tire manufacturers who are certainly a major part of the backbone of our sport.”
“We also take a close look at the many positive aspects of Tijuana, site of Round 3 of the 2018 SCORE World Desert Championship. Tijuana is truly a transformed city and will host our SCORE Desert Challenge for the second straight year in September with three days of racing in a unique racing form for SCORE.”
The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s May 2018 issue surpassed 2 million unique viewers/readers.
The newly produced live streaming format recorded 294,994 live views on race day of the SCORE Baja 500 and for the 10 day period surrounding the event, including race week, the SCORE website audience numbers eclipsed 1 million unique viewers.
INSIDE VOL. 4, NO. 7
Vol. 4, No. 7 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, exciting videos and several news items.
This edition is anchored around an extensive report on the first 25 years of the marquee SCORE Trophy Truck racing division. The monsters of the desert ran as their own series in conjunction with SCORE events for the first four years of the class. It was called the Tecate SCORE Trophy Truck Series in 1994, 1995, 1996 and 1997.
In the SCORE News section, the major story is on the sponsorship SCORE has signed with the Lucerna Hotels & Resorts that makes the hospitality company the official hotel of SCORE and the title sponsor of this year’s Lucerna Hotels & Resorts Tijuana 22nd SCORE Desert Challenge in September.
Among the other special reports in this issue is a special announcement of the six new inductees into the Off-Road, including four racers with lengthy resumes in SCORE racing. The new competitors in the Class of 2018 are Mark McMillin, Johnny Campbell, Cameron Steele and Robbie Pierce. While Pierce still races with SCORE he was inducted in the Pioneer-Industry category as former owner of MasterCraft and Impact and current owner of Jimco Racing Products.
The other two 2018 inductees will be Ed Robinson, the founder of the VORRA racing series in the Special Achievement and Jim Brmham who is being inducted in the Pioneer-Advocate category.
All six will be honored during the annual ORMHOF Induction awards night dinner on Monday, Oct. 29 at the South Point Hotel & Casino in Las Vegas.
Also spotlighted in the issue is an in-depth look into VP Racing Fuels’ sponsorship with SCORE.
The Off-Road Marketplace in this issue continues to shine brightly on the latest off-road products for 2018 for racers and enthusiasts. Featured this month is the 2018 SCORE Journal annual tire guide for the serious enthusiast.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Below is the four-race 2018 SCORE World Desert Championship schedule. For the third consecutive year all four races are being held in Baja California, Mexico:
32nd SCORE San Felipe 250, April 4-April 8, San Felipe, Mexico
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and official race title sponsor, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
Lucerna Hotels & Resorts 22nd Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Lucerna Hotels and Resorts, Asociacion de Hoteles del Noroeste.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.