Iconic SCORE Baja 1000 voted No. 1 Desert Race and No. 3 motorsports event in No. America by USA Today’s readers – SCORE-International.com

Iconic SCORE Baja 1000 voted No. 1 Desert Race and No. 3 motorsports event in No. America by USA Today’s readers

SCORE MEDIA CONTACT: Dominic Clark, Dominic@SCORE-International.com


July 16, 2021


No. 1 in 2016-2017, No. 2 in 2020

Iconic SCORE Baja 1000 voted No. 1 Desert Race and No. 3

motorsports event in No. America by USA Today’s readers


ENSENADA, Baja California, Mexico – Continuing to be recognized as one of the world’s premier motorsports events, the legendary SCORE Baja 1000 has been voted by the readers of USA Today national newspaper as the No. 3 motorsports event in North America.

The SCORE Baja 1000 is also the No. 1 desert race in North America according to the reader’s choice voting that took place over a month and ended on July 5.

Finishing first overall in the 2020 USA Today 10Best readers’ choice awards was the Indianapolis 500 Indy Car race followed by the twelve Hours of Sebring sports car race. After the SCORE Baja 1000, fourth in overall votes was the Petit Le Mans and fifth was the King of the Hammers.

Voting was held from a list of 20 finalists put together by key U.S. sports ournalists.


“The SCORE Baja 1000’s history, legacy and impact in the motorsports world continues to be recognized as the premier iconic race in not only in the desert racing category, but in the world of motorsports in general,” said Jim Ryan, SCORE Marketing and Sales Director. “The SCORE Baja 1000 continues to draw interest from all over the world and we now find second, third and even fourth generation racers appearing at the starting line with their family patriarchs cheering for their off-spring.”

“This event continues to be the focal point of the SCORE World Desert Championship each year the celebration of our 54th anniversary will surely add another colorful chapter to the lasting legacy of the SCORE Baja 1000. Especially being a Baja California peninsula run this year from Ensenada to La Paz.”


In both 2016 and 2017, readers of the USA Today national publication voted the SCORE Baja 1000 as the No. 1 motorsports event in the entire world.

While the SCORE Baja 1000 was No. 2 overall in 2020, it was also first among the three desert races that made the top 20 list that was voted upon by the fans.


In 2021, The King of the Hammers finished fifth overall, the Vegas to Reno race placed seventh overall and the Minto 400 finished in the 10th position. A clear demonstration of the overall fan popularity of desert racing, this is the first time in the history of this award the  four events among the top 20 finalists all finished in the top 10.

2021 SCORE Baja 1000

With legendary previous overall winners like Parnelli Jones, Ivan Stewart, Walker Evans, Rod Hall, Mark McMilin, Larry Roeseler, Robby Gordon, Larry Ragland, Malcolm Smith, Rob MacCachren, Andy McMillin, Johnny Campbell, B.J. Baldwin, Steve Hengeveld, Luke McMillin and Tavo Vildosola, this year’s BFGoodrich Tires 54th Annual SCORE Baja 1000, presented by 4 Wheel Parts, will be held Nov. 15-20 in Mexico’s  Baja California peninsula, starting in Ensenada, Baja California and finishing in La Paz, Baja California Sur.



  • 2nd SCORE Baja 400, presented by VP Racing Fuels—

September 14-19, San Felipe, Mexico

  • BFGoodrich Tires 54th SCORE Baja 1000, presented by 4 Wheel Parts—

November 15-20, Baja California, Mexico


Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino and PCI Race Radios.

SCORE Official Partners: The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.

Additional SCORE Associate Partners: Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, Ensenada Hotel and Motel Association, Ensenada Tourism Marketing Committee and Cruz Roja Mexicana.

For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.