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    SCORE MEDIA CONTACT: Dominic Clark, dominiccnv@aol.com

    August 1, 2018


    Inaugural Lucerna SCORE Baja 400 in Ensenada added

    to formidable 2019 SCORE World Desert Championship


    Four-race series for cars, trucks, UTVs, motorcycles, quads will again feature all SCORE Baja races


        ENSENADA, Baja California, Mexico—Already known as the ‘Desert Racing Capital of the World,’ Ensenada has added another jewel to its crown as SCORE International has announced a new race will be held in the growing sea-side port on the Pacific side of Mexico’s Baja California peninsula as part of the official four-race schedule for the 2019 SCORE World Desert Championship released today by SCORE.

         Featuring all four races in Baja California, Mexico for the fourth time in the storied history of the World’s Foremost Desert Racing Series, the events will all be taped to air domestically as well as being syndicated internationally.


         The Inaugural Lucerna SCORE Baja 400 in Ensenada, the newest event on the SCORE World Desert Championship schedule, to be held Sept. 18-22, 2019, will be the third SCORE race to be held in Ensenada.

         The Lucerna SCORE Baja 400 is being held in 2019 between the vastly popular SCORE Baja 500  and the venerable season-ending SCORE Baja 1000.

         All three Ensenada races on the 2019 schedule will start and finish in front of the iconic Riviera del Pacifico Cultural Center on Blvd. Costero (Mexico Highway No. 1)

    2019 SCHEDULE
    2019 Points Policy


         In July, prominent Mexican hospitality company Lucerna Hotels & Resorts entered into a sponsorship agreement to be the Official Hotel of the SCORE World Desert Championship as well as title sponsor for the upcoming Lucerna Hotels & Resorts Tijuana 22nd SCORE Desert Challenge in 2018 and the new Lucerna SCORE Baja 400 in 2019.

         The new Hotel Torre Lucerna Ensenada, located on Highway 1 on the Northern outskirts of Ensenada will be the SCORE headquarters hotel for all SCORE Baja races in Ensenada starting with this November’s 51st SCORE Baja 1000.


         Recognized around the globe as two of the very top motorsports extravaganzas in the world that will also start and finish in Ensenada again in 2019, the 51st SCORE Baja 500 will be held May 29-June 2 and the season-ending 52nd SCORE Baja 1000, the Granddaddy of all Desert Races, will be heldNov. 19-24.


         The 2019 SCORE World Desert Championship season-opener for the seventh straight season will be the 33rd SCORE San Felipe 250, to be heldApril 3-7 on the Sea of Cortez side of Mexico’s majestic Baja California peninsula.


         SCORE racing features the best competitors from all over the United States and as many as 30 total countries. Races feature classes for Pro and Sportsman cars, trucks, UTVs, motorcycles and quads.


         “SCORE continues to build the operational and marketing assets of the SCORE World Desert Championship and our 2019 schedule will include the SCORE Baja Triple Crown races along with the exciting debut of the new Lucerna SCORE Baja 400,” said Roger Norman, CEO and President of SCORE International. “Mexican races are the cornerstone of SCORE and to have all four races south of the border for the fourth time in history is a distinct honor and a wonderful privilege. We welcome the challenge to add to the illustrious SCORE Baja racing legacy.”


         “With the diligence and creativity of award-winning BCII TV, SCORE has had a continuing viable domestic television package as well as with our expanding international syndication platform,” commented Jim Ryan, SCORE Sales and Marketing Director. “The highly successful live-feed programming and SCORE app, social media growth and the SCORE Journal digital magazine and website’s unprecedented viewer/reader growth have continued to expand the exposure for SCORE races, racers and sponsors to our global fan base.”

    2019 SCHEDULE

         Here is the schedule for the four-race 2019 SCORE World Desert Championship which is being held in Baja California, Mexico and for the fourth consecutive year all races:

    • 33rd SCORE San Felipe 250, April 3-7, San Felipe, Mexico
    • 51st SCORE Baja 500, May 29-June 2, Ensenada, Mexico
    • Inaugural Lucerna SCORE Baja 400, Sept. 18-22, Ensenada, Mexico
    • 52nd SCORE Baja 1000, Nov.19-24, Ensenada, Mexico


         In order to earn a 2019 SCORE World Desert Championship class point title, SCORE has all four races counting in the season point standings and each driver/rider of record must start and/or finish all four races. With one substitute driver allowed for the year, the driver/rider of record must start all four races to qualify for a season point championship, and no substitute driver/rider of record will be allowed for the 52nd SCORE Baja 1000.



    • Lucerna Hotels & Resorts Tijuana 22nd SCORE Desert Challenge, Sept. 19-23, Tijuana, Mexico
    • 51st SCORE Baja 1000, Nov.14-18, Ensenada, Mexico


         The SCORE Journal, which launched in 2015, is published as 12 monthly online digital magazines, which includes five print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship and another print edition for the annual SCORE Awards Night in December.

        The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.


         Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Lucerna Hotels & Resorts-Official Hotel and race title sponsor, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

         SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte.

         Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.

         Lucerna Hotels & Resorts 22nd Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Lucerna Hotels and Resorts, Asociacion de Hoteles del Noroeste.

         For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.

    2019 SCORE World Desert Championship

    Schedule of Events

    33rd SCORE San Felipe 250
    April 3-7

    April 3 – On-site Racer Registration opens

    April 4-5 – Tech & Contingency (two days)

    April 6 – Start of the SCORE San Felipe 250

    April 7 – SCORE San Felipe 250 Awards

    San Felipe, Baja California, Mexico

    Single Loop Race


    51st SCORE BAJA 500
    May 29 – June 2

    May 29 – On-site Racer Registration opens

    May 30-31 – Tech & Contingency (two days)

    June 1 – Start of the SCORE Baja 500

    June 2 – SCORE Baja 500 Awards

    Ensenada, Baja California, Mexico

    Single Loop Race


    Inaugural Lucerna SCORE Baja 400
    September 18-22

    September 18 – On-site Racer Registration opens

    September 19-20 – Tech and Contingency (two days)

    September 21 – Start of the Lucerna SCORE Baja 400

    September 22 – Lucerna SCORE Baja 400 Awards

    Ensenada, Baja California, Mexico

    Single loop race


    52nd SCORE Baja 1000
    November 19-24     

    November 18 – On-Site Racer Registration opens

    November 20-21 – Tech and Contingency (two days)

    November 22 – Start of SCORE Baja 1000

    November 24 – SCORE Baja 1000 Awards

    Ensenada, Baja California, Mexico
    Single Loop Race

    www.score-international.com   +1.775.852.8907