SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, dominic@SCORE-International.
January 24, 2020
4-race Series in Baja, Mexico
January SCORE Journal shines spotlight very brightly
on review of 2019 SCORE World Desert Championship
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — Starting a new decade and basking brightly in the glow of the SCORE spotlight this month in Vol. 6, No. 1 of the critically-acclaimed SCORE Journal digital online magazine is the spectacular extensive review of the four-race 2019 SCORE World Desert Championship held entirely for the fourth straight year in Baja California, Mexico.
Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/i/
In this thorough 105-page edition, besides the phenomenal, detailed coverage of each race and several of the stars of the 2019 SCORE World Desert Championship, this month’s issue also has a powerful review of the recent 2019 SCORE Awards Night held at the iconic San Diego Air & Space Museum at historic Balboa Park on Jan. 11, 2020.
“Our January issue is focused clearly around a spectacular review of the four-race 2019 SCORE World Desert Championship and our memorable 2019 SCORE Awards Night on Jan. 11 at the historic San Diego Air and Space Museum at iconic Balboa Park,” said Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “Leading off several SCORE News items is an update on industry Hall of Famer Frank DeAngelo who has gone out on his own to continue to significantly impact all things off-road.”
“Our January SCORE Journal also tells the stories of the championship seasons of several of our 2019 SCORE champions.”
The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue, 62,120,121unique page views with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s October 2019 (SCORE Baja 1000 preview) issue delivered a record 2.89 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded over 502,000 unique viewers/readers.
The SCORE website for the race week of the 52nd SCORE Baja 1000 in November of last year had a record 2.7 million unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
During race week for last year’s SCORE Baja 1000, SCORE Facebook generated 537,609 views and the SCORE App had 552,443 total sessions in that window.
And the SCORE Journal’s March 33rd SCORE San Felipe 250 (2019) preview issue was viewed by 1,810,444 unique viewers and our Spanish language edition of the SJ generated over 190,000 unique viewers.
INSIDE VOL. 6, NO. 1
Vol. 6, No. 1 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
This edition is anchored around an amazing review of the spectacular four-race 2019 SCORE World Desert Championship held exclusively for the last four years on Mexico’s magnificent Baja California peninsula. The coverage includes thorough breakdowns of each of the four 2019 SCORE Baja races.
Also within the season review are special features on several SCORE racers—SCORE Overall and SCORE Trophy Truck champion Andy McMillin, SCORE Overall UTV and Pro UTV FI titlist Wayne Matlock, SCORE Overall motorcycle and Pro Moto Unlimited champ Justin Morgan,Trophy Truck Spec class winner Sara Price and Pro UTV NA point champ Kaden Wells.
From the SCORE Awards Night are breakout pieces on Rod Hall receiving the 2019 SCORE Legacy Award, Baja California Federal Senator Gerardo Novelo receiving the 2019 SCORE Person of the Year Award and the 47 winners of the 2019 Rod Hall SCORE Milestone Awards presented by VP Racing Fuels.
There is also a feature on the open-wheel desert race cars introduced to the desert racing world by legendary Lynn Chenowth.
The Off-Road Marketplace in this issue continues to shine brightly on the latest new products for racers and enthusiasts.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Here is the four-race 2020 SCORE World Desert Championship and for the fifth consecutive year all races will be held in Baja California, Mexico:
- 34th SCORE San Felipe 250, March 25-29, San Felipe, Mexico
- BFGoodrich Tires 52nd SCORE Baja 500, presented by 4 Wheel Parts, June 3-7, Ensenada, Mexico
- 2nd SCORE Baja 400, Sept. 16-20, Ensenada, Mexico
- BFGoodrich Tires 53rd SCORE Baja 1000, Nov.16-21, presented by 4 Wheel Parts, Ensenada, Baja California to La Paz, Baja California Sur
ABC TV AGAIN IN 2020
For the second straight year, the 2020 SCORE World Desert Championship aired on the ABC family of networks. The four-races air as one-hour specials on ABC TV’s World of X Games program with replays on ESPN2.
ABC first covered the 1967 and 1968 Baja 1000 races on the old ABC Wide World of Sports show with Jim McKay and again in the late 1980s with veteran motorsports journalist Sam Posey.
All of the SCORE race coverage shows also continue to air internationally in nearly 25 countries in Europe, Asia, Latin America and South America via syndication and ESPN International.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.