SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, firstname.lastname@example.org
July 23, 2019
in-depth coverage of SCORE, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico —Over 20 pages of coverage in text, images and video remembering iconic desert-racing legend Rod Hall along with several additional features and a pictorial review of the new Chevy Blazer are bathed in the spotlight this month in Vol. 5, No. 7 of the highly-acclaimed SCORE Journal digital online magazine.
Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/
In addition to the huge section honoring the late Rod Hall, The issue also includes several SCORE News items and the SCORE Journal’s annual Baja Suspension guide.
“Our July SCORE Journal takes a memorable, colorful, in-depth and detailed look at the life of Rod Hall, one of the pioneers of our sport and one of the most iconic desert racers of all time,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “Rod was not only one of the most accomplished racers of all time, he was also one of the greatest ambassadors of our sport with his reach and impact as a racer and a person truly worldwide.”
“This issue also features an expanded story on Hall of Fame racer Chris Haines as well as Chris’ own Baja prep tips for setting up motorcycles for SCORE Baja Racing. You will also see are annual Baja Suspension guide for enthusiasts and racers alike. We also highlight the six 2019 honorees for induction into the Off-Road Motorsports Hall of Fame.”
SOME SCORE STATS
Originally from Hemet, Calif., Rod Hall was a long-time resident of Reno, Nev. and as not only one of the original desert racers but one of the greatest champions the sport has ever seen.
Hall is the only person who raced in every one of the first 50 SCORE Baja 1000 races ending his career with an unmatchable SCORE-record 25 class wins, earning his final one at the 50th anniversary of the world’s greatest desert race in 2017.
In his long and storied SCORE racing career Hall won 14 SCORE season point championships including the 1974 overall point championship as well.
Besides his 25 class wins in the SCORE Baja 1000 (including the overall victory in 1969 with Larry Minor), the venerable Hall also had 18 class wins in the SCORE Baja 500, four in the SCORE San Felipe 250, and two each in the SCORE Desert Challenge and in the SCORE Las Vegas Terrible’s Primm 300. He also had 10 class wins in the Mint 400, 10 more in the old SCORE Parker 400 and 12 in the old SCORE Fireworks 250.
Hall was a 2005 inductee into the Off-Road Motorsports Hall of Fame. He also served in many capacities for ORMHOF to help the organization reboot and to keep the organization moving forward.
The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s November 2018 (SCORE Baja 1000) issue delivered a record 2.8 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded 224,628 unique viewers/readers.
The SCORE website for the week of the 51st SCORE Baja 1000 in November of last year had a very strong 1.2 million unique viewers.
Helped by the SCORE live streaming format, The SCORE San Felipe 250 recorded 1,155,904 unique visitors to the SCORE website during race week.
And the SCORE Journal’s March 33rd SCORE San Felipe 250 preview issue was viewed by 1,810,444 unique viewers and our Spanish language edition of the SJ generated over 190,000 unique viewers!
INSIDE VOL. 5, NO. 7
Vol. 5, No. 7 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
This edition is anchored around a colorful review of the racing career of Rod Hall. This special section also includes personal comments from family, friends, racers and sponsors who recall their own special moments with Rod.
This issue also has a feature on AMA and Off-Road Motorsports Hall of Famer Chris Haines along with a second story with his tips for setting up motorcycles to compete in SCORE Baja races.
SCORE Journal’s annual Baja Suspension Guide is part of this month’s lineup along with an interview in picture and words with former SCORE racing champion Mike Lesle who has returned to SCORE after 25 years in his original race-winning Jeep Comanche race truck.
Among the several SCORE News items in this month’s issue is a brief look at the six inductees that have been announced as the 2019 class in the Off-Road Motorsports Hall of Fame. This latest six honorees are Frank ‘Butch’ Arciero Jr, Lynn Chenowth, Bobby Ferro, Robby Gordon, Steve Morris and David Higgins. This 2019 ORMHOF Induction Dinner and Awards Ceremony will be held on Sunday, Nov. 3 at the South Point Hotel & Casino in Las Vegas. For more info visit the website at www.ormhof.org.
This month’s Journal also includes a look at the new 2019 Chevrolet Blazer SUV.
The Off-Road Marketplace in this issue continues to shine brightly on the latest new products for racers and enthusiasts.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Here is the four-race 2019 SCORE World Desert Championship and for the fourth consecutive year all races are being held in Baja California, Mexico:
- 33rd SCORE San Felipe 250, April 3-7, San Felipe, Mexico
- 51st SCORE Baja 500, May 29-June 2, Ensenada, Mexico
- Inaugural Lucerna SCORE Baja 400, Sept. 18-22, Ensenada, Mexico
- 52nd SCORE Baja 1000, Nov.19-24, Ensenada, Mexico
ABC TV IN 2019
The 2019 SCORE World Desert Championship is being televised on the ABC TV family of networks, marking the first time back on the ABC network since the 1967 and 1968 coverage of the Baja 1000 on ABC’s old Wide World of Sports show.
The one-hour shows on the 33rd SCORE San Felipe 250, 51st SCORE Baja 500 and the 52nd SCORE Baja 1000 will be televised as part of ABC’s World of X Games year-long programming. Presented by SCORE sponsors Monster Energy and BFGoodrich Tires, the ABC World of X Games series profiles iconic action sports figures and also highlights athletes, artists, event previews and recaps.
The inaugural Lucerna SCORE Baja 400 in September will air as a one-hour special on ESPN TV, also on the World of X Games programming.
All of the SCORE race coverage shows continue to air internationally in nearly 25 countries in Europe, Asia and South America via syndication and ESPN International.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Lucerna Hotels & Resorts-Official Hotel and official race title sponsor, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.